The Infotext Strategy letter is the heart of a monthly subscription service that includes the newsletter and website privileges. This is a new expansion project. It will benefit our business in multiple ways.
- Establish and validate the expertise.
- Generate visibility, leads, additional consulting clients.
- You can also offer additional revenue sources.
The newsletter is the focus of this business plan. It is confidential, and may be used internally as a guide for expanding the business within our existing company.
1.1 Objectives
- 300 subscribers at the end the first year and 1,000 at the end the third year.
- 65% renewals.
- Cancellations no greater than 10%
1.2 Keys for Success
- Excellence in fulfilling the promise.
- Create visibility to increase business leads.
- Utilizing a single pool to create multiple revenue opportunities –: the newsletter and subscribe website, retainer consultancy, project consulting, and market research published report.
1.3 Mission
The Infotext Strategy Letter provides high-tech marketers with important news, insights, advance notice of trends, case studies, and pragmatic real world advice about developments related to the worldwide marketing of high-tech products. It includes a monthly newsletter delivered electronically and an information archive delivered on the World Wide Web as a password-protected secure site.