Businnes Plan

Parenting Center Business Plan


Parenting Center Business Plan


A Mother’s Place is a new company targeted to open in downtown Santa Cruz. We provide high-quality customer service in a family-friendly setting to support the emotional, physical, and social well-being of mothers and their young children.

Emili Willet, a proud mother of her nine-month-old son is the principal. She wants to live out her passion to support and help other mothers. Emili has a Harvard Graduate School Master’s in Child Development, and 15 years progressive management experience working directly with children and families. Recently, she was the Chief of Operations for a Silicon Valley childcare company, as well as the Finance Account Manager of the largest corporate childcare facility in California for Cisco. The Cisco Center was a start-up to provide services for more than 500 children. It employed 125 teachers as well as administrators. Emili hopes to start a business that provides a service for families. It will have a fun atmosphere and innovative products. It will also offer high-quality customer service. Santa Cruz does not have this service. It is an opportunity for Emili to apply her financial management and child development skills and continue her passion for working alongside young families.

The Mother’s Place will offer a wide range of services including childbirth classes, parenting classes, and children’s play programs. It also offers &#8220Mommy & Me&#8221 classes, yoga pre-natal classes, and coordination for birthday parties. It will also feature a boutique selling high-end baby and toddler products. Employees will have the ability to provide these products and services. They are also skilled in parenting and child development. Santa Cruz County’s ONLY place that provides all these services in one location. It is easily accessible from the freeway and offers convenient parking.

Sales projections for the A Mother&#8217’s Place start at $513,000 in their first year, and rise to $863,000 by year three. Over the next three year, our net profit will rise.

1.1 Objectives

These are the objectives for A Mother’s place

  1. To demonstrate the benefits of quality juvenile products for new mothers and their families.
  2. To create a family-friendly area that offers pregnancy resources, parenting classes and playgroups as well as fitness programs.
  3. Revenue of $860,000 at the end of the third year.
  4. To increase sales by 20% per year through superior customer service and word-of-mouth referrals.
  5. Retail sales: 60% customer satisfaction by the end.

1.2 Goals

To achieve these goals, A Mother’s place has the following goals

  1. A solid, sustainable business is possible
    • The first year of operation will bring in total revenue of $510,000.
    • Second year of operation will bring in total revenue of $665,000.
    • The total revenue for the third year of operation is $860,000
  2. The company will provide products and services that have been rated as ‘#8220 top of the line by experts in the field of child development.
  3. A Mother’s Place will promote a strong customer base through its inviting and professional environment.
  4. Sales will increase by 20% from first year to second year, through superior customer service and effective marketing strategies.
  5. The return rate of participants in the classes and play programs will be 15% annually.

1.3 Keys to Success

The keys to success in our business are:

  • Superior Customer Care: Each employee will be familiar with our products as well as parenting.
  • Environment: Our goal is to create an enjoyable, professional, trusting, clean environment.
  • Nursing support: In order to provide breastfeeding support, we will offer a place for mothers to nurse their child or bottle feed them in a supportive setting.

  • Convenience Clients will have access to a range of services from one source.
  • Address: For customer convenience, we will offer a convenient location and parking.
  • Reputation From the beginning, our reputation will be high because of the principal’s expertise and credibility.

    • 1.4 Mission

    For community: A Mother’s Place will provide a family-friendly setting in which customers can access expertise, resources, emotional and social support via a wide array of services.

    For the employees: The company will allow the staff to enjoy the satisfaction of providing quality services to young children and families.

    The principal will have an economically viable venture if A Mother’s Place is used.