This is what makes the world go round: owners and their pets. We are well aware of the many photo studios available that will allow you to photograph your pet. They will not accept your furry friends. At Adorable Pet Photography, pets are our only business. We are dedicated to capturing a moment you can remember forever to preserve a special relationship. With our years of experience and a relaxed approach in a non-hurried setting, we will preserve all your memories as beautiful pieces of photography art. The perfect photo that captures the pet’s personality and the loving relationship between owner and pet is a sign of our strong commitment to client satisfaction.
Adorable Pet Photography is a small business aimed at bringing a smile to every pet owner’s face when they see their beautiful family member captured in a stunning portrait. We expect all vendors and staff to be dedicated to delivering superior customer service. The vision manifests in three different ways
- Produce the same outstanding quality results time after time.
- Be the Southeast’s top-rated pet photographer
- Remain steadfast in your support of customer service.
We are committed to providing high quality portraits at a competitive price and outstanding customer service.
Adorable Pet Photography can be found in Atlanta, Georgia. With plans to grow to a full-time business within five years, we will be able to employ two people. The company is currently a home-based sole proprietorship. The company intends to expand sales and increase the client base, so that it can become a full time business. The company will offer custom portrait packages. Portrait sittings can be done in the company’s well-equipped studio, at the client’s home or outdoors. The owner serves as the head photographer, and will require one assistant. Adorable Pet Photography is committed to the community. It will be able to provide pro bono support to the local animal shelter and funding awards for local specialty dog and cat shows.
Adorable Pet Photography founder, Adorable Pet Photography, has a long track record as a successful photographer. His architectural photos have been published in magazines like Southern Living. He is a graduate of Atlanta’s Showcase School. He owns all his equipment, so there are no expenses for photography equipment. Adorable Pet Photography has low overhead because it is a home-based company. Salary for the owner will be withdrawn from the year-end funds once the business is established and profitable. The owner is making $10,000 investment from his personal savings. He also has $10,000 from a friend. This reduces the short-term credit to $12.350 from the owner’s credit union. The business is preapproved.
Adorable Pet Photography will give you a proper copyright notice on all photos. This notice of copyright will provide protection from a claim of “innocent infringement” on the client’s part. Adorable Pet Photography will ask for copyright release forms from certain clients. These will include breeders and pet specialty show organizers, who will need the photographs for publication.
The company will offer a wide variety of products, such as: formal studio portraits, location portrait sessions, holiday candid photographs, portrait finishes, and framing.
Adorable Pet Photography will actively seek out local vendors in order to create strategic alliances to lower the cost of supplies and provide more services to clients.
Today’s white-collar professionals are likely to have at least one pet. The pet is considered a member of the family and the owners spend about $26 million annually on special food, health care, and cosmetic services. Adorable Pet Photography will reach this audience by targeting clients of these existing markets. We will fill an existing need for the client by specializing in pet photography. Our quality products and services will be highlighted through advertising in the media, brochures and working relationships with pet specialty businesses and organizations frequented by potential clients.
The beauty of this industry is that the amount of money Americans spend each year on their pets has increased dramatically, despite the fact that the U.S. has only 58 million households with pets over the past ten-years.
In 1993, pet-related items accounted for approximately $16 Billion in total retail sales. In 1997, this figure had reached $22.6 billion. By 2001, it is expected that the number will jump to $28.5 million. Experts expect that sales will grow steadily over five years, increasing by three to 15%. This increased importance and love for the family pet has caused existing pet services to flourish and has created entirely new fields of pet care. Pet owners are being served by a multitude of entrepreneurs such as Petco.
Adorable Pet Photography stands out from the rest. We compete against the traditional portrait studio that can photograph pets. This is an adjunct to photographing humans. We compete against two exclusive pet photographers from the Atlanta Metropolitan area and a wide range of amateur photographers. When compared to the services we provide, there are few that can match ours in terms of quality or price.
The most significant threats to this business venture include:
- Sudden changes in the national or local economy are not unusual, as this is a luxury item.
- There is more competition in the Atlanta metro market.
- Partnerships that fail with breeder associations, pet specialty shows organizers and pet specialty stores.
Digital imaging and the computer are posing a threat to the photographic studios. Many sources claim that traditional film will be replaced by digital images in the future. Adorable Pet Photography believes, however, that this will only be true for amateur photographers as well as commercial and technical photographers. The time-honored art of photography, such as those displayed by Annie Leibowitz (Ansel Adams), Yuseff Karash (and other prominent photographers), will continue to be documented on film. Digital imagery is an addition to portrait photography and will grow in use, but we don’t think it replaces artistic talent.
Adorable pet photography’s competitive edge lies in its commitment to customer satisfaction and service. We offer a variety of services and flexible scheduling. Our latest technology allows us to create beautiful photographic portraits. Adorable Pet Photography is a primary business. Pets are not a hobby or sideline. We have the knowledge and experience to help you create a portrait session that is successful. We are patient and we strive to deliver quality results.
According to data, Adorable Pet Photography’s target audience for portraits is best reached through their pet-related services. Adorable Pet Photography will develop relationships with businesses such a grooming salon, specialty pet store, and vet clinics. We hope to place brochures and framed pet portraits in these locations. Another strong marketing opportunity is available through the local area pet shows and local breeder associations. Finally, Adorable Pet Photography will establish relationships with pet specialty stores to offer candid photographs of pets and owners in seasonal vignettes. This will generate revenue but it will also be used to market our target market.
Adorable Pet Photography started on a smaller scale so that it could grow quickly to meet demand. We wish to maintain a steady rate of sales growth; however, we understand that sales will vary in different months. We anticipate rapid increases in holiday sales that will increase sales. Then, we expect that the growth to slow down.
Adorable Pet Photography will achieve break-even sooner than other home-based business types, as start-up costs are low and there is very little staff to hire. Because January is the post holiday slump, it will be the slowest month.
Our cash situation is optimum. Adorable Pet Photography is starting with very little cash. But, Adorable Pet Photography’s growth allows it to quickly gain financial stability. The cash flow for the first year is negative except for the two months during which the business is expected to be off-season. However, cash reserves will be built up and the cash balances will remain positive.
1.1 Mission
Today’s environment presents the consumer with an array of choices. Adorable Pet Photography strives to be the best choice for the client. Providing high quality portraits, competitive pricing, and excellent customer service is our hallmark. Pet photography, even in a strong economy, is a luxury; therefore, our customers will receive a portrait that captures not only the beauty of their pet, but also the personality.
Interviews with clients and time spent with pets will help to achieve this. Adorable Pet Photography sees pets as part of the family. We strive to provide each client with satisfaction and value through high-quality, consistent results.
1.2 Keys to Success
Adorable Pet Photography’s key to success is our dedication to quality photography and customer satisfaction. Our responsibility is to ensure professionalism in these three areas.
- Consistent fulfillment and satisfaction of clients’ expectations.
- For the quality and variety of services provided, we offer competitive pricing
- Each portrait is worth a fair and reasonable profit.
1.3 Objectives
Adorable Pet Photography is an online business that aims to bring a smile on every pet owner’s face whenever they see their beloved family member in a beautiful portrait. All staff and vendors must work hard to achieve our goal of providing superior customer service and satisfaction. This vision manifests in three ways.
- You will always achieve the same high quality results every time.
- Named Southeast’s best pet photographer
- We will not let you down in our pursuit of customer service and satisfaction.