Opportunity
Problem
Prescriptions should be available at a reduced price for everyone. This is possible because we carefully manage our efficiency. We can target customers who are able to pay for their prescription medication themselves so that we can reach a particular segment of the market. They are poor and sick. They deserve the same healthcare as those who have full-price prescriptions.
Solution
The Discount Pharmacy’s goal is to provide the best prices for prescription medication. We are committed to exceeding the expectations of our customers with our conveniences and services.
Market
The target market of Discount Pharmacy includes two types of people: local customers (walk-ins) and mail order customers.
Competition
Competition takes many different forms in the pharmacy industry. They include chain pharmacies (located), mail-in pharmacies, and canadian pharmacies.
Why Us?
We have superior pricing at Discount Pharmacy. This is because we are the lowest cost provider and must ensure that our operating costs are kept low by using efficiencies.
Expectations
Forecast
It will save money by having only one pharmacist and filling in the gaps with pharmaceutical techs. We anticipate being profitable by our third year. In addition, we will have substantial sales by the third year.
Financial Highlights by Year
Financing is Required
We will need $115,000 for the start. At the end 4 years we will be able repay the investment.