Anywhere Remodeling, Inc. will change its focus to differentiate ourselves from fly-by-night contractors and improve its sales and customer service functions. The goal is for sales to reach more than $2,000,000 in three years. This will also allow us to improve gross profit and working capital. We strive to be the best remodeling company.
This business plan is the guide. It renews the strategic focus of our vision and strategy: adding value for our target market segments in our market. It provides step-by–step instructions for increasing sales, gross margin and profitability.
This plan includes the summary as well chapters on the company and products and services.
1.1 Objectives
- Sales increase to $2million by June Year 5.
- By the end of fiscal Year 5, increase net profit to 12%
- Allow 10% for the Owner and 10% for the Company to cover their gross sales.
1.2 Mission
Anywhere Remodeling is a full-service remodeling company that specializes in creating dream homes for high-end clients.
Our focus on high-end, high-end projects is due to our commitment to customer service and attention to detail. We work closely with property owners to choose the best materials, and we keep in touch with customers even after the job is completed.
Success keys 1.3
Marketing: Creating a desire for our services above all competitors is a key to our continued success, as well as creating the perception that we are the top of the line.
Craftsmanship A poor marketing program will endanger our referral business. This will also result in us being excluded from the high end market.
Communication: Excellent performance is possible only if communication systems are in place with customers and internally. We can ensure projects are completed on time, within budget, and to the satisfaction of our customers. We also must ensure that the customer feels like we have been responsive to his/her every request so that we can get a good referral.
Prices for Building Materials: To make a profit we must have an understanding of the market and where the best deals are.