William’8217;s Environmental offers underground tank removal and installation services that provide a complete waste management system to its customers. Jean William has started William’s Environmental due to the incredible growth of Webster County housing over the last three years. Webster County also approved a rebate program to replace older septic tanks.
William’’s Environmental has more than 25 years of waste management experience. Jean worked ten year as general contractor for Hayes Honeybucket Services before she started William’’s Environmental. Her staff also have more than fifteen years of experience serving Webster County customers. Jean has a lot of contacts with home builders and property managers.
The county projects 2,000 more housing starts for this year. The county is home to 80,000 people, with the exception of Monroe. Of these homes 50% have underground tanks to manage waste.
Webster County recently approved a program for underground septic tank owners who are 15 years or older. This will enable them to replace their tanks. New program will pay as much as 40% of the replacement costs. The program starts in May. The county estimates 40% of these older homes have underground tank that needs to be replaced to avoid ground water contamination. These are over 20,000 homes in need of new underground tanks.
William’’s Environmental plans will make this a major assault on the homes it is targeting. The company has hired a full-time salesperson to pursue this opportunity. William’s Environmental is offering to handle all the paper work to get the home approved for assistance. This is extremely important because a large number of these home have elderly owners.
Jean will make personal savings to William’, Environmental. Jean’8217’s investment will be matched by a silent partner. In addition, she will obtain a long-term loan.
1.1 Objectives
William’s Environmental has three objectives:
- You can gain a substantial market share in the replacement of septic tanks.
- Establish strong relationships with the area’s home-builders.
- For the next three consecutive years, you can expect to see steady increases in sales.
1.2 Mission
The mission of William’s Environmental is to exceed the customer’s expectation of service and product. Customer can call with any kind of emergency or request. They will receive the assistance they need quickly.