NaviTag Technologies, LLC [NaviTag Technologies], is a Massachusetts start-up that was founded with the goal of creating the first security monitoring and location solution for maritime container cargo.
Our solution is designed to meet the needs and requirements of two types of customers: shipping companies worldwide that transport cargo, and government agencies that monitor such movements.
These users will be able securely capture and manage shipment data without the need to rely on equipment owners or shipping partner integrations. A removable tracking device is attached to the container’s exterior. The tracking device reports its position and status to an Internet accessible central data base throughout the container’s journey. Once it is removed, the recipient will return the item to the owner.
We intend to be the market leader in this sector.
This sample plan contains confidential and proprietary information. ]
The Concept
NaviTag Technologies was founded to offer shippers or government agencies a portable and reusable device that will track cargo shipment with greater accuracy than current event-based historical systems.
This electronic tag will track the cargo but not the container. It allows the owner to select which cargoes should be monitored. It can be installed anywhere in the supply chains to provide security information. This helps protect U.S. ports by preventing dangerous cargoes being imported.
NaviTag Technologies core revenues are generated by the sale of these electronic tags #8211 a NaviTag(tm), and access charges to retrieve information. The volume of monitored shipments determines the number of NaviTags an individual group will purchase.
NaviTag owners are responsible for paying access charges. These fees are based on the number of units being used. This fee allows access for the NaviTag network and central database, which includes the positional information and security alerts transmitted from the NaviTag.
The Market
We have targeted the container shipping market for several reasons. It offers huge growth potential as a $120-billion industry. In the 1990’s, the annual unit growth rate for containers shipped was 8%. The forecast is that it will rise to almost 100% in 2010.
Container terminals around the globe will witness rapid growth over coming years. Global container handling throughput is predicted to rise to more than 300,000,000 TEUs 1 for 2005 and to more 400 million TEUs for 2010.
Despite all the growth in container shipping, it is still a fragmented market. Today there are over 500 companies with more than 2500 vessels. There are also over 50,000 exporting or importing companies in the U.S. International container shipping has a global presence of hundreds of thousands of companies.
[1] The industry standard for measuring container volume is the TEU. Containers come in sizes of 20 to 40 feet. One container 20 feet long is equivalent in size to 1 TEU. One container 40 feet wide is equivalent in size to 2 TEUs.
Management
Jim Galley
Mr. Galley, a veteran technology professional, has more than 15 years’ experience in the management, operation, application, and product development of technology environments. Galley, the CTO and founder of GoCargo.com was responsible for transforming the company from an idea in a business plan into a website that processed transactions online within six weeks. Galley is also a Fortune 50 financial officer and has managed a data centre operation.
Bob Magown
Mr. Magown has spent twenty years serving in senior management positions with transportation-related companies. Mr. Magown was an original member of the Internet start-up GoCargo.com and held the position of vice president of sales. Before joining GoCargo.com, he worked for CAST (CP Ships) for 17 years. There he held a number senior sales and marketing positions, including one as the regional director east. Mr. Magown holds a BS degree in business management from Bryant College.
Key Financials
Market research and the development of business models were completed.
NaviTag Technologies is looking to raise significant funds via private equity placement. This will allow it to implement its business plan. The company focuses on creating the electronic tags, central databases, and building the customer base.
NaviTag Technologies offers extraordinary growth opportunities. There is an untapped market for a portable, affordable solution to the problem of cargo tracking. Our approach of empowering the shipper with control of the positional information and the development of a selective cargo alert tool for government agencies is the solution to a clearly defined need. We have the market opportunity to win this market. We plan to act quickly to be a market leader. NaviTag Technologies offers a compelling opportunity that is based upon solid market research and industry knowledge. This service is unique and offers industry professionals immediate benefits.
1.1 Mission
The goal of NaviTag Technologies is to provide accurate, timely information regarding the location and status of container cargo within the supply chain. NaviTag Technologies exists to empower NaviTag owners with the ability to control the visibility and security of in-transit cargo. This eliminates the dependence on third party equipment tracking.