Sagebrush Sam’’s – “a steak buffet is a rare combination of exceptional food at an affordable price and a relaxed, entertaining environment. Sagebrush Sam’’s meets this growing demand. The public (1) is looking for value in all things it purchases; (2) doesn’t accept anything that doesn’t meet its expectations and (3) seeks entertainment through its dining experience.
It is becoming more difficult to distinguish between different restaurant concepts in today’s highly competitive marketplace. Sagebrush Sam’’s is the only buffet restaurant that serves USDA-choice sirloin steaks. The steaks will come 21 days old and are prepared fresh daily. Our grill will be out in the open and loaded with steaks cooked to the proper degree of doneness that our guests request. Our high dinner volume means that there will not be any wait to order a steak. The grill will always be fully stocked. This market is not available to any other national chain. We are confident that this feature will help us succeed in a world where red meat (especially steaks), is increasingly in demand.
This restaurant business plan can be used to secure financing for the initial launch. The financing is required to begin work on kitchen design, architectural plans, manuals and recipe books, site selection, equipment purchases, and to cover expenses in the first year of business. Additional financing will be needed for the two additional units in July, Year 2, or January, year 3. Our positive cash flow will help to offset some of this burden.
Sagebrush Sam’’s will be able, thanks to capital contributions from its owners, to continue operations into year one. Sagebrush Sam’8217’s will be able to offer its customers a value-driven, entertaining dining experience with the initial capital investment. To provide middle America with a unique and innovative atmosphere, customers must be able to bring their friends and family to eat and socialize in a mid-sized, creative environment. The cash flow will be sufficient to make it self-sufficient in the fourth year if the operation is successful through year 3.
Objectives
Sagebrush Sam’s initial three years of operation have the following objectives:
- Growing one unit each year during the first three-years of operation.
- Maintaining food costs below 35% of revenue.
- Keeping employee labor cost between 16-18% of revenue.
- Each location averages sales between 3-4 millions dollars per annum.
- To keep costs and operations under control, a managing partner/proprietor is needed for each site. Then automated computer/Internet control can be used.
Mission
Sagebrush Sam’s will strive to be the premier buffet restaurant in the local marketplace. Sagebrush Sam’8217’s will strive to be the best buffet restaurant in the area. We will offer unique services, such as USDA-choice sirloin steaks that you can enjoy on a mesquite-grill. These are some of the things that will set us apart. We want the dining experience be as pleasant to the senses as the palate.
We will focus on providing high-quality food at an affordable price. We will offer a variety of freshly prepared food to our guests, many of which will be in full view. Each day, we will have 100 unique items that are packed with flavor and zest for an incredible price.
Customer satisfaction is our top priority. Our motto is “Yes is the answer, what is the question?” When a customer approaches us with a question, we will tell them. We want to be the place of choice for families and singles.
Our success will not be possible without the support of our employees. All employees will be treated with respect and fairness. We want our employees to feel a part of the success of Sagebrush Sam’s. Happy employees make happy guests.
In order to attain our goal of providing exceptional dining/entertainment experiences, we will incorporate ambiance, menu variety, and friendly service.
Keys to Success
Sagebrush Sam’’s success can be attributed to: