Businnes Plan

Surf Clothing and Sportswear Business Plan


Surf Clothing and Sportswear Business Plan


Hang Toes Surfing will become a major player in America’s activewear and surf wear industry. Hang Toes Surfing consists of surfers, designers and manufacturers who make quality products for the active lifestyle of surfing, skating and all other activities. Hang Toes Surfing intends to grow their market penetration and be known as an apparel and logo company.

Hang Toes Surfing, a Florida-based corporation, has its products made in South America. Florida was strategically chosen to give Hang Toes Surfing credible product feedback since it is often considered the South American mix capital of the United States.


Products

Hang Toes Surfing has active-wear and surfing clothing that is soon available for distribution in the United States.


Market

Hang Toes Surfing is able to supply the growing active-wear niche market with high-quality apparel from their South American manufacturer. The clothing lines can be broken down into five segments: surfing, recreational, fitness, speed (cycling), leisure, and extreme skaters.


Management Team

The company’s management team is made up of people who are passionate about sports and design products that fit their active lifestyles. Hang Toes Surfing’s President is also the South American manufacturing president. He has 25 years of surfing experience and is dedicated, personally and professionally, to the world of surfing and surf competitions. His love for surfing was passed to his kids, who also participate at surfing competitions. The Vice President and CEO in the United States became involved while supporting their children’s participation in ice hockey and skate boarding.

Hang Toes Surfing can be a fun business that will make use of each person’s passions to benefit the company and all people who are sports-active.

For year 1, sales are expected to reach $765,000 Hang Toes Surfing will make substantial profits in the third year.

Objectives

  • Shops for specialty surfing with high-quality active-wear items
  • Develop and manufacture new products and create brand awareness
  • In the United States, develop and expand your sales force
  • Reach sales of $700,000 by the end of our first year in business, and reach sales above $50,000 monthly
  • Sponsor local sports events
  • Develop products that will attract our buyers and sell to consumers
  • To build a strong e-commerce marketplace and maximize our profit margins

Mission

Hang Toes Surfing caters to the needs of after-market customers. This market has been identified by the numerous specialty shops that have opened across the United States.

Hang Toes Surfing will be able to adapt their product line for a variety of recreation activities, including sports, leisure, and casual lifestyles. Our mission:

  • Our product lines should be the best sellers in order to compete with other companies like Reef, Quicksilver/Roxy and Billabong.
  • For specialty stores, we can draw customers in by our surf industry experience

Keys to Success

  1. We need your feedback (kids, teens, and young adults) in order for us to design a clothing line that is both functional and appealing.
  2. Create a niche market to sell our unique apparel (bags/beanie/hats, and surf boards).
  3. Maximize profits by selling through the Internet
  4. By scheduling and monitoring production, overhead costs can be kept low.
  5. To inform our existing clients and the general public about our new image, create a marketing campaign that is successful
  6. Market effectively to build brand image and brand equity