Premier Airport Transportation Service, (PATS), is a Cleveland-based airport transportation provider. PATS offers limousine-like services without the usual high limousine prices. While PATS cars don’t actually stretch limousines like the ones you see in movies, they are luxurious late-model luxury vehicles. Sam Brougham of Premier Airport Transportation is the company’s leader. He is a long-standing transportation industry veteran. PATS forecasts healthy sales for the third year.
The Market and Services Offered
Four limousine service providers and four taxi companies are available in Cleveland. Cleveland has a variety of transportation options. It also offers short and long-term airport parking, and a rapid transport public train system which provides airport service. Premier Airport Transportation Service will span the gap between the mediocre taxi service and the high-priced limousine service. PATS is a mid-priced service that will appeal to both business and families. The service will appeal to families as a reasonable and convenient alternative to them driving and parking at the airport. Premier Airport Transportation is a great option for business travelers who want a more luxurious solution than taxis, but don’t have to impact their travel budget as much. These two market segments are growing on average at 8.5% per year and there are over a million potential customers.
The Competitive edge
PATS recognizes that their key to success will be providing unmatched customer service. Premier offers drivers financial incentives for providing superior customer service. This will ensure that customers receive the best service possible at all levels of the company.
Management Team
Sam Brougham founded Premier Airport Transportation Service and runs it. Sam started his career in transportation as a taxi driver. This was a source to earn enough money to pay for school. After school, Sam worked at the Yellow Freight Company, initially in the logistics department. Sam moved to Yellow’#8217’s customer service department and eventually became the manager of Yellow’’s customer care center. Sam’#8217 will bring a wealth of customer service and logistics expertise to PATS. Premier will benefit greatly from Premier’s logistical expertise. The customer service experience will also help to support their competitive edge.
Premier Airport Transportation will meet Cleveland’s unmet demand for an affordable, high-quality airport transportation service. PATS will reach break-even by month eight, and double the sales year one through three. PATS will lose money in the first year but make a good profit in the second year.
1.1 Objectives
These are the objectives for the first three year of operation:
- To build a service-based business whose main goal is to exceed customers’ expectations.
- To increase customers by 20% per year through superior performance and word-of-mouth referrals.
- To develop a sustainable transportation company serving the Cleveland Metropolitan Area
1.2 Mission
The Mission of Premier Airport Transportation Service is to provide the customer the finest airport transportation service available. We are here to retain and attract customers. If we live by this maxim, all else will fall into place. We will exceed your expectations with our services.