The City of Coral Springs, Florida will be home to the Athletic Shoes Headquarters at Pine Ridge Square’s Athlete’s Feet store.
There are 29,000 children in school, and over 11,000 of them participate in the 16 structured athletic programs. Within three miles of the proposed site, there are 27 schools offering varying levels of athletic programs.
Within three miles of this center, 57,000 adults are between the ages 20 and 54. This is the peak age group in Florida’s running community. In January’s Walt Disney Marathon & 1/2 Marathon in Orlando, there were approximately 250 participants from Coral Springs, Coconut Creek, and Parkland. This is just one example of the many dedicated runners in the area. Coral Springs doesn’t have any stores that offer serious running shoes or novice runners a good selection.
The Athlete’s Foot will focus on the above two market segments. The Athlete’s Foot will focus on these two primary markets to attract other residents looking for sports shoes.
The store will be at the intersection on University Drive and Wiles Road. The key co-tenants are: Fresh Market, Bed Bath & Beyond, Blockbuster Video, Play It Again Sports (they do not sell athletic shoes), a 10,000 sq. It includes a 10,000 square foot daycare center, a specialty clothing store that sells young men and women’s clothing, a learning centre, four restaurants, and several other youth-oriented business. Kmart is located near the intersection as well as Steinmart and Winn Dixie, McDonald’s, Wendy’’s, Wendy’’s, McDonald’’s, Wendy’’s, three banks, six more restaurants, and three other gas stations. This intersection has approximately 400,000 square feet of retail space. University Drive is being extended north through Boca Raton. Wiles Road is being extended east to Coconut Creek. Around 55,000 cars pass through this intersection each day.
Coral Springs has very little competition. There are many ‘#8220’ Mall stores that cater to fashion-oriented customers who need athletic footwear. They have limited technical knowledge and expertise on running shoes, but they offer very little service. They do not make any effort to capture “sports specific” shoes, such as those used for soccer, baseball, football cleats, and related accessories.
The Athlete’’s Foot will be a franchisee in The Athlete’’s Foot, Inc., a leader in athletic footwear franchising. The Athlete’’s Foot operates over 700 franchised and owned stores in 33 different countries. We receive a comprehensive support package when we become an Athlete’s Foot franchise.
- Reebok offers special vendor discounts, such as Nike, Reebok Fila, Fila or New Balance, Adidas and Converse, Brooks and Brooks.
- Assist you in your real estate purchase and negotiation.
- Proven store design and fixturing.
- Planned marketing system, assortment direction, coordinated inventory control
- Seminars and workshops provide comprehensive training in all aspects the business of athletic shoes.
- Continued support through video, monthly publication, regional meetings, and network with co-franchise
- Assistance with the local advertising campaign and participation in the National Advertising Program
- These are the most advanced programs for Research and Development and Fit Technicians.
1.1 Objectives
The Athlete’s Foot business plan has the following objectives:
- To be The Athlete’#8217s Foot, the global headquarters for athletic footwear through professional and knowledgeable customer support. Our goal is to provide excellent customer service through repeat business (our goal being that 50% of our customers return within six months for an additional order) and multiple sales. We aim to have 30% and 60% of all non-running sales accompanied by additional purchases.
- To become an active participant in the Coral Springs Athletic Community as well as a supporter. We also aim to create a running club for youth and adults to encourage a healthy lifestyle and exercise. Our goal is to have 150 running club members by the end of the 18th month of club operation.
- To achieve a 33% growth in sales year 2 and to maintain a minimum of 15% annually thereafter.
1.2 Mission
The Athlete’
s Foot is a retail store specializing in the sale of true athletic footwear for the entire family. The store will focus on the sale of children’s athletic footwear and offer a complete range of running shoes and accessories for both men and women. The store will offer technical advice to help customers choose the best style and fit for their needs. In this city of 100,000, we will be the only fully-serviced athletic footwear shop that offers knowledgeable and quality sales support.
Our mission is to become the central point for the Coral Springs athlete. Coral Springs is home to one of America’s most advanced community athletic programs. The proposed store is within three-miles of approximately 29,000 school-aged kids.
To be able to achieve our headquarters position, sponsorships, seminars, league promotion, and community running programs will all be necessary.