Artemide Auditing & Consulting AG (Artemide AC), which is an ongoing sole-proprietorship owned by Sandor Artemide AC, is in process of being created. This company is a spinoff from Daten Riffwald – Ennetmoos AG. Between the owners of Daten Riffwald-Ennetmoos and Artemide AC there will be 25% cross-participation. This plan is intended to guide the management of the new business and provide a foundation for marketing ideas. The two objectives of Artemide AC are to generate a profit and to grow at a challenging and manageable rate.
Artemide AC’s mission it to provide high-quality, reliable services in consulting and auditing for small and medium businesses (SMB), individuals as well other organizations.
The keys to success for Artemide AC are: visibility to generate new business leads, networking with other professionals, responsiveness, and quality.
The initial primary service offered will be auditing, although specialized fields will be considered in future growth.
The overall objective is to focus the activities towards the specialized services (analyses, investigations, startups, etc.) and to become a leader in this niche in the Luzern area. In the next three-years, the company expects to grow by 10% in sales.
Artemide AC’s key to success is developing visibility and new business leads, focusing on clients and quality services, as well as strong relationships.
The cooperation between Artemide AC (Data Riffwald Ennetmoos) and Artemide AC can be flexible with the aim to adjust quickly to meet market demand.
The sole proprietorship company “/Sandor Artemide dipl. Wirtschaftsprufer’#8221″ was founded 8 March 1996. Within the first ten months, the company was able to generate sales of $50,000.
Artemide AC has its own office in Luzern. It is separate from Daten RiffwaldEnnetmoos AG. Daten Riffwald Ennetmoos acts as secretary and responds to telephone calls.
There are four major classes of competition in the actual fiduciary business in Switzerland. These include individuals, small fiduciary and accounting firms and medium fiduciary offices. They are available for general financial or tax consulting. There are also large consulting and auditing companies. These companies can employ hundreds of people. They tend to operate more in the lucrative consulting business. Banks, Assurances and other financial consultants are also new competitors in this field. Banks are actively involved in start-up consultancy, corporate finance and mergers and purchases, among others.
Artemide AC has a lot of technology that is crucial to its success. It is important for Artemide AC to stay on top of technological developments. In addition, it will be crucial to spend a proportion of every year’s revenues on upgrading equipment and other software.
Artemide AC has a targeted market strategy. Logical segmentation breaks the market down into the following: Individuals, Investors, Small Businesses, Medium Businesses, Large Businesses, and Authorities and Public Organizations. For further development, we consider individuals and investors as crucial.
Our business does not have major competitors. Artemide AC doesn’t have major competitors. They are all large and well-known in a vast marketplace of services. It is worth noting the annual growth trend of the general market, which is between 5%-10%.
Over the next few years, there are three major opportunities (needs), in the fiduciary industry:
-
- Bookkeeping and other services that are related to the operative management of financial resources (payroll, cost accounting, accounting for pension fund, etc. ).
-
- Consulting and special mandates: financial planning, business evaluations, valuations of mergers and acquisitions, special audits and others.
- Auditing of legal documents (incl. IAS and any other standards) as an independent institution.
A further three main market trends were identified by the company that seem to be most relevant for our business.
-
- Higher percentages of failed ventures mean more litigation.
- The expansion of financial outsourcing.
This provides ongoing opportunities for Artemide AC, a dynamic company.
We believe that our business has a chance for great success. Your competitors should be specialists and generalists simultaneously. A primary business segment is required for fiduciary businesses of any size, small or medium. If accounting is the core business, all other fiduciary businesses such as auditing, tax, and consulting, must be kept to a minimum. It is important that the core business has the ability to both stay current with services and innovate, such as new Internet-related accounting services.
Artemide AC’s competitive edge is in the well-established reputation of Sandor Artemide who has been in the consulting business for over a decade, and the company’s ability to focus in this niche market.
The company’s sales strategy is based on long-term customer relationships which will lead to repeat business. The company projects that revenue will reach approximately $232,000 per year by Year 3. Profits will follow. The company will manage its assets and create profits with no debt financing. It does not anticipate any cash flow problems.
Artemide AC majority owner Sandor Artemide will assume the strategic management functions. Brigitte Artsemide will handle customer support and market research. Since there are no plans for major staff increases over the next three years Mr. Artemide will still hold his managerial roles throughout these years.
1.1 Mission
Artemide AC’s mission is simple and straightforward:
- Artemide AC’s purpose is to provide high-quality, reliable, and complete services to individuals, SMBs, and lawyers. You must provide solutions and results with your services!
- Vision – By providing innovative services, Artemide AC generates a name in Luzern and the surrounding area.
Success: 1.2 Keys
These are the keys for success for ArtemideAC:
- Create visibility to increase business leads.
- Relations with clients: Establishing a relationship of trust, respect, and close contact with potential clients and clients.
- Marketing/Strategy and networking with professionals
- Collaboration with Daten RiffwaldÂEnnetmoos AG – for all fiduciary services, and IT services.
- Client-orientedness (fast response time to special problems).
- Quality (especially when it comes to reporting information).
- Excellence in fulfilling the promise.
- Openness: Languages and willpower to create interregional or international contacts
1.3 Objectives
These are the objectives of the business plan:
- To provide a written guideline on managing this business.
- This plan will not be used to secure financing.
- This plan provides detailed monthly projections of the current year as well yearly summaries over the next two years.
Artemide Auditing & Consulting’s objectives are:
- The overall objective is to focus the activities towards the specialized services (analyses, investigations, startups, etc.) It is our goal to be the leader in this field in the Luzern.
- Cash flow – To generate sufficient cash flow to finance future growth and development, and to provide the resources needed to achieve the other objectives of the company and its owners.
- Growth – – To expand the business at both a challenging and manageable rate while serving the market with innovation & adaptability. (Projectioned growth of 10% in the next 3 years.