D.A.P. Exports is a company that exports parts and lubricants for automobiles to Jamaica, Columbia, Ecuador, and Venezuela. Many of the company’s shipments include both American-made and foreign products, along with some repackaging or labeling.
Latin America, the Caribbean and Mexico are currently home to an industry worth $100 million in auto parts sales. These countries have a large number of automobiles that were built in the 1980’s. Automakers tend to focus on the cars made in the past ten years.
D.A.P. Exports has established a vast network of contacts with customers in the region. James Dunn is the owner of D.A.P Exports. He has over twenty years experience in selling consumer products throughout Latin America and Caribbean. James has been a salesperson for Axiom Food Products, Klymor Manufacturing, and Dudley Food Products.
During those years, James used taxi services in Latin America and the Caribbean. It was during one of those trips that he became aware of the demand for auto parts and auto lubricants. James also discovered the best distribution method for auto products in this region through local taxi firms.
D.A.P. D.A.P. The taxi companies can either repair their vehicles with the parts or sell them to the public. D.A.P Exports is also available to sell auto parts in the region.
1.1 Objectives
D.A.P. Exports’ objectives are as follows:
- In the first year of operation, you will see a significant increase in sales.
- Attract 100 taxi firms to the region.
- During the second year, sales were modestly increased.
1.2 Mission
D.A.P.’s mission is to provide auto parts for all. Exports exists to be the leading auto parts supplier to the taxi companies in the region.