Tag Archives: boutique

Businnes Plan

Womens Clothing Boutique Business Plan


Womens Clothing Boutique Business Plan


Opportunity

Problem

A boutique that caters exclusively to the busy female professional woman living in Los Angeles, with a household income of over $250K, is needed. She loves boutique fashions but needs a place she can get the services she requires. She is looking for a job that will allow her to make a living and dress well.

Solution

De Kliek provides services such as Style Assessments (alterations), personal shopping and special ordering to customers by appointment or during store hours.

Market

According to research, women tend to be stressed and have limited time to shop for clothes. They also want help choosing the right styles and clothes. There are certain to be mistakes when it comes to clothing choices.

Competition


Direct Competition:

  • Fish
  • Fred Segal
  • Girl and her Dog
  • Margaret O’Leary
  • Dress
  • Rabat
  • Riki
  • Susan of Burlingame
  • Grocery Store


Indirect competition:

  • Abigail Morgan
  • Ambiance
  • eLuxury.com
  • Her
  • The Designer’s Club
  • Yoya Boutique
  • Other LA Boutique Retailers

Why Us?

De Kliek is different because it provides services the others don’t such as: style assessments, alterations, personal shopping, and special ordering to customers during store hours and by personal appointments. Customers will have the opportunity to speak with Style Concierges, who have extensive experience in the image and fashion industry. De Kliek’s innovative Style Audits and emphasis on helping women find their own style will increase our boutique’s status as a unique boutique.

Expectations

Forecast

  • The start-up costs include inventory for your first month and are estimated to be $117K. Financing including working capital is to include the owner with $40K, a family-member investor $45K, and an SBA loan for $90K.

  • The company’s annual gross sales should increase by approximately 10%, from $650K+ in their first year to over $1M by the third. These Sales forecasts are approximately three-quarters the average of benchmarked Los Angeles boutiques. Net profits are expected to reach approximately 6% by 2007, with 5% of that going back into growth initiatives.

Financial Highlights Year-by-Year

Financing Required

We will need 175000 in order to begin. The owner will pay 45000, and the investor will give it 40,000. There will also be a SBA Loan of 99,000. The investor and owner will pay the loan back in 4 years.


Businnes Plan

Women’s Boutique Shoe Store Business Plan


Women


One, Two, Step! Only the finest quality in women’s shoes will be carried by us. From the basic style of sandals and flats, to the more trendy styles of boots and stilettos, our selection will include everything you need. We will be purchasing through sales representatives and manufacturers in a variety of sizes, colors and style to fit our customer base. Accessory sales will make up the majority of merchandise.

One, Two, Step! Chloe Goodlowe organized the company as a sole proprietorship. One, Two, Step! Temporarily it will be located at Houston’s 123 Shoe Lane until it can expand to a full-fledged store.

The hours of operations will be Monday through Friday from 10 a.m. until 6 p.m., Saturday from 10 to noon and 8 p.m. (closed Sundays). Customers can purchase directly through our website or VIP Showcase Events. During Christmas shopping season, there will be extended hours.

All merchandise will follow the company’s mission. Management will use customer feedback, suggestions, as well as sales reports, to decide whether or not to remove specific brands, styles, sizes, or other products.

The Concept

Recognizing that the market is very competitive for quality shoes in extended sizes, one, two, and step! Targeting niches will reduce competition. Generally, focusing on other retailers whose prices are too high, lack quality, and are not’shoe size efficient’ will help to minimize that competition.

One, Two, Step! There are three keys that will lead to success. The first is establishing a high quality, high value relationship with its vendors and customers. It is also important to deliver their products on time and in a reliable manner. Reliable administration is the last key to success. This business plan provides the structure necessary to achieve this last key.

One, Two, Step! is set up as a home-based business, with plans for expansion into a store/boutique in the near future. This will be the most cost-effective arrangement but provide the required level of service and support.

The Market

One, Two, Step! There are potential customers waiting patiently to be contacted and the company’s growth rate will be 3%. One, Two, Step! Our prices will never be as high as the competitors, but they will not affect the quality of our shoes.

We will also offer a sales promotion every month, such as:

  • Buy one, Get One Half Price
  • Buy one and get one
  • Shoes from the previous seasons at half-off
  • #8220One, Two, Step!#8221 dollars (for every $50 purchase, the consumer gets an additional 20% off their next purchase).

One, Two Step, Step! The company will develop its own shoes, custom-made for women and men .

Sales Strategy

Our annual gross sales will not exceed 5%. We will use many different approaches including our website with free shipping and postcards. Business cards are also available. Word of mouth is another option.

Objectives

The objectives of One! Two! Step! are:

  1. To sell fashionable and elegant shoes, sizes 5-13, that can be worn by every woman.

  2. To receive a 50% profit margin within the first year.
  3. To provide exceptional customer service.
  4. To realize a net loss of $5,000 in year one and $15,000 the following year.

Mission

The One, Two, Step! The mission of the One, Two, Step! is to offer high-quality accessories and shoes by name brands in a range of sizes and styles that will suit every stylish woman.

Keys to Success

To succeed in the women’s shoe industry, you must take One, Two, and Step! must:

  • Take a selection of shoes that will suit your personality, in varying sizes.
  • Customers will receive top-notch customer service in a southern atmosphere.

  • Promote and advertise in all areas to ensure that our customers learn about One, Two, and Step!
  • Continuously evaluate our inventory and sales, and adjust our inventory levels accordingly.
  • Lastly, be sure to stay up-to-date with the latest styles in women’s shoes.