This plan provides investor information as well as basic business plan information that is necessary to start and maintain Kiln Creek Bowling Center. This plan describes the business growth plans, operations methods, and management of infrastructure.
Kiln Creek Bowling Corporation (Kiln Creek Bowling Center) was formed in Yorktown, Virginia, as a corporation under the Laws of the Commonwealth of Virginia.
Charles H. Collins Jr. and Jane W. Collins are part of the dynamic management team that is responsible for designing, building, developing and managing company policy as well as the day-to-day operations. The management team is supported by 50 employees who are customer-focused and team-oriented. Kiln Creek Bowling Corporation retains the services a CPA firm to prepare tax returns and payroll and to act as a business consultant in order to set achievable long-term goals.
Kiln Creek Bowling Corporation was established as Kiln Creek Bowling Center to provide York County and Hampton with high quality family entertainment and products.
Kiln Creek Bowling center has the potential to achieve excellent sales in the first year, based on the current market prices for the restaurant and bowling markets. It is possible to expect healthy revenue growth each year with good management.
The equity for each investor will be based on his or her investment. Topic 7.7, Ratios: A Comprehensive Guide to Ratios.
These are some ways to minimize the risk factors that could hinder Kiln Creek Lane’s future success:
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- Secure sufficient capital for construction and to cover the costs of the initial operation. The entire investor capital will be kept in trust until the project is fully funded.
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- Low overhead costs will increase the bottom line profit. Multi-skilled personnel will be employed, and a continual training program will ensure they deliver consistent, superior service, where customer satisfaction is paramount.
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- Develop a client base. An excellent location has been determined by demographics, and an aggressive marketing program by a full-time employee will ensure desired results.
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- To demonstrate how the business can improve quality of life, get involved in your community. To assist civic groups with their financial goals, community projects that use the bowling facility’s facilities will also be developed. Schools, churches, and all other groups are invited to visit the bowling facility.
- All payments can be made cash, check, and credit card.
1.1 Objectives
Kiln Creek Bowling Corporation is building a 43,000 square-foot facility in Kiln Creek, Newport News, Virginia. Services/products include 40 bowling lanes, full service family restaurant, snackbar, billiard parlor, dart parlors, video games room, apparel shop as well pro-shop and children’s nursery. The future will see the addition of a miniature golf course. The project will cost $4.5 Million. The commercial financing will be borrowed at 9.5% for 20 years. Kiln Creek Bowling Center anticipates opening late in September, with first year gross revenues showing a return on equity. The revenue growth rate is expected to be higher than inflation.
1.2 Mission
Kiln Creek Bowling Center aims to provide family entertainment in a relaxing, fun atmosphere for the residents of Hampton Roads’ north side. It will provide outstanding service, using the most advanced bowling equipment in an environment that is clean. This facility will cater to all ages. The restaurant will be known as “The Train Station”, and the decor will reflect the golden age in the railroad industry. Its family environment with casual dining will include multiple TVs. Each customer has the opportunity to select which TV station he or she wants to hear. To capture the romance of dining on a train and traveling, both railroad furniture and artifacts will be used in the design. It will have a loyal following due to its casual dining ambiance, the high-quality food, and outstanding service.
The restaurant will also feature a full-service bar, with live entertainment or Karaoke on selected nights.
1.3 Keys To Success
Kiln Creek Bowling Center has three keys to success.
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- Location. To maximize the profit of modern day bowlers, the center will be strategically placed. The center will be built on Commonwealth Drive in York County near the Regal 14 Cinema. The center is located a half-mile from I-64 exit 265, in Kiln Creek Shopping Complex. It includes Super K Department Store and Kroger, Farm Fresh, a 14-screen Regal Cinema, a ice rink, six restaurants of national importance, two banks, 35 other businesses and a Wal-Mart/Sam’’s Club. This location is perfect for a multipurpose bowling facility. According to York County Planning Division’s statistical analysis of the primary market (one to five-mile radius), the location is excellent. The National Bowling Council study outlines the demographics needed for a successful bowling centre.
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- High Overhead Cost. Kiln Creek Lane’s management will reduce overhead costs. First, during construction of the center, Charles Collins Jr. will be project manager, saving approximately 15% of construction costs. His vast experience in running bowling centers, along with his education as an Industrial Engineer, help him to streamline operations and reduce unnecessary expenses. The employment of the best in the field for his staff will allow having many of the key employees doing more than one task. The center will have some of the most energy-efficient equipment in the area.
- Wide Range of Services. Kiln Creek Bowling Center will provide entertainment, not only through bowling, but also by having a full-service restaurant/night club, billiards and darts, arcade, snack bar, apparel/pro shop, and children’s nursery. This will allow customers to have more fun and make more money.