Tag Archives: business

Businnes Plan

Health Club Business Plan


Health Club Business Plan


Corporate Fitness is a service that will be offered to businesses in Seattle. It will allow them to increase their productivity and reduce their overall cost.

Our business is based on two simple facts:

  1. The productivity of healthy employees is higher than that of chronically ill workers.
  2. It costs less to prevent injuries or illnesses than to treat them after they occur.

Corporate Fitness is a company that ties worker productivity directly to health care issues. We believe that traditional approaches to the current health care crisis are misdirected. This is what we call “reactive”; they wait until the worker has been injured or becomes sick before paying for the treatment. Our approach, which is more proactive, emphasizes prevention, good health promotion and good overall health.

Corporate Fitness will encourage employees to choose healthier lifestyles and help them change their behavior patterns. This will result in lower health care costs for companies, as well as a rise in worker productivity. Due to lower medical insurance premiums. Reduced absenteism, low turnover rates and worker’s compensation cases, as well as reduced tardiness, shorter hospital stays and reduced lateness, health care expenditures will drop.

The current health care crisis in America and the demographic shifts that are occurring threaten to exacerbate it. This will also lead to further erosion of worker productivity. These environmental factors coupled with the local competitive situation signal a favorable opportunity in this market. We feel the time is right for Corporate Fitness.

1.1 Objectives

  1. Provide wellness strategies/programs to businesses in the downtown Seattle area.
  2. Up to 20 working relationships can be established by year end.
  3. Expand Corporate Fitness into Portland, Oregon by the end of year two.

Success Keys 1.2

Keys to corporate fitness&#8217’s success are:

  • Marketing services for companies and individuals
  • Managerial talent with experience.
  • The founders’ dedication and hard work.
  • Raising productivity.
  • Reduce your overall costs

1.3 Mission

Corporate Fitness is a service that promotes good health and helps individuals and businesses. The employer and the employee can both gain personal benefits such as self-esteem improvement and motivation.


Businnes Plan

Recreation Center Business Plan


Recreation Center Business Plan


This document provides information about Play Time for Kids. It includes company structure, goals, projected growth and venture capital requirements. The investment analysis will also provide insight into the industry trends.

Play Time for Kids has identified the family entertainment industry as its primary interest and to that end the company has focused its efforts on the development of one or more family entertainment centers (FEC) to provide quality family entertainment activities to the communities in the Our County, Big City area.

Play Time for Kids, a company that is focused on family entertainment within a family-oriented community. Play Time for Kids has the potential to benefit from an expanding industry.

Entertainment is the buzzword for the new millennium. David L. Malmuth – senior vice president of TrizenHahn Development Corp. – observed that “people don’t just want to buy stuff.” They are looking for an experience. The keys to creating memorable experiences include authenticity, fun, and participation. Americans are able to spend money on entertainment and will do so. Statisticians in America spend more on entertainment per capita than they do on health care and clothing.

Quality family entertainment is the focus of Play Time for Kids. The first development phase, which is described below, includes construction and marketing of an initial FEC. FECs as proposed by the company will provide the type and amount of family entertainment and adventure that current markets demand.

In addition, to the capitalization and financing efforts discussed herein the Company anticipates that other sources will be sought to finance the acquisition of the building it will initially lease.

Recent U.S. Census Bureau censuses found that between 1999 and 2000 personal consumption and amusement and recreation expenditures rose by $31.5 billion. The overall industry gross was $56.2 billion. Source: U.S. Census Bureau, Statistical Abstract of the U.S: 2000 – The National Income and Product Accounts of the U.S., 1929-94, Vol.1.

Our solid management team and aggressive marketing plan will allow us to project a steady, minimum annual growth of 5%.

1.1 Objectives

The goals for Play Time for Kids include:

  1. To build a service-based business that exceeds customer expectations.
  2. Superior customer service, word-of-mouth referrals and superior customer service will help to increase the number of customers at least 20% each year.
  3. To achieve a clientele retention rate of 90% within the first one year.
  4. End of your first-year, establish yourself as a popular community destination.
  5. Educate the community on what the company has to offer.

The company will become the market leader in Northeast Our County.

1.2 Mission

To provide outstanding child play care in safe and fun environments for children.

1.3 Keys to Success

These are the keys to our success in business:

  • Superior Customer Service: High-quality, hourly care and services.
  • Provide a safe, clean, comfortable, and enjoyable environment for professional trusting services.
  • Convenience allows clients to access multiple services in one place.
  • Location: provide an easily accessible location for customer convenience.
  • Reputation means credibility, integrity and 100% dedication.
  • Indoor activities for year-round entertainment.
  • Facility to prevent overcrowding
  • Seasoned management team.

The company believes that there are ways to reduce certain risk factors.

  • Initial capitalization of the company to sustain operations through year one.
  • Low overhead thanks to multi-skilled employees, continuous training (i.e., classes for child development) and the use of multilingual workers.
  • Through aggressive marketing, customers are loyal.
  • Strong community ties and involvement in non-profit organisations.


Businnes Plan

Construction Engineering Business Plan


Construction Engineering Business Plan


Indonesia EEC (U.S. Energy Engineering & Construction) is a subsidiary company that offers services such as engineering, design and procurement, construction and project management, environmental consulting and management consulting, quality assurance, quality control, information management and operations maintenance and process technology development.

Management of the U.S. EEC wants Indonesia EEC’s financial performance to be good. Indonesia EEC, a subsidiary of U.S. EEC has the following objectives regarding the products and service lines for EPC power generation projects and power delivery projects.

  1. Increase customer awareness over the planning period.
  2. A joint venture can be established with a trusted local company, which will reduce competition and lower risks. It also helps to lower prices.
  3. EPC prospects are not the only ones to pursue.
  4. Utilizing the joint venture company as the main entity of EEC to conduct business in Indonesia, and to provide all aspects of energy engineering services.

2.1 Company Ownership

Indonesia EEC was founded as an Indonesian Perseroan Terbatas (PT.) Corporation based in Jakarta (Indonesia) under the Foreign Investment Laws of Republic of Indonesia. The company is owned entirely by the Energy Engineering & Construction company of U.S (U.S. EEC).

2.2 Company history

EEC has been operating a Jakarta-based representative office since the 1980s to establish its presence in Indonesia’s market. It saw the need to establish a presence in Indonesia as both a local business that can meet the needs of potential customers and its longer-term, larger U.S. customers who invest in Indonesia and the Southeast Asia Region.

Indonesia EEC was founded in 1996. U.S. EEC is the sole owner of all shares.

Past Performance
1996 1997 1998
Sales $50,000,000 $65,000,000 $87,500,000
Gross Margin $23,000,000 $29,900,000 $40,250,000
Gross Margin % 46.00% 46.00% 46.00%
Operating Expenses $4,800,000 $4,850,000 $4,645,000
Collection Period (days). 72 63 63
Balance Sheet
1996 1997 1998
Current Assets
Cash $15,000,000 $19,500,000 $26,250,000
Accounts Receivable

$6,112,981 $7,946,875 $10,697,716 Other Current Assets $525,931 $683,710 $920,380 Total current assets $21,638,912 $28,130,585 $37,868,096 Long-term Assets Long-term Assets $710,837 $924,089 $1,243,965 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $710,837 $924,089 $1,243,965 Total assets $22,349,749 $29,054,674 $39,112,061 Current Liabilities Accounts Payable $2,478,188 $3,221,644 $4,336,828 Current Borrowing $0 $0 $0 Other Current Liabilities (interest not paid) $0 $0 $0 Total Current Liabilities $2,478,188 $3,221,644 $4,336,828 Long-term Liabilities $0 $0 $0 Total Liabilities $2,478,188 $3,221,644 $4,336,828 Paid-in capital $1,996,500 $3,295,460 $4,743,900 Retained earnings $116,967 $952,048 $1,781,333 Earnings $17,758,094 $21,585,522 $28,250,000 Total Capital $19,871,561 $25,833,030 $34,775,233 Total Capital and Liabilities $22,349,749 $29,054,674 $39,112,061 Other inputs Payment Days 30 30 30 Credit Sales $31,098,365 $40,427,875 $54,422,140 Receivables Turnover 5.09 5.09 5.09

2.3 Facilities and Company Locations

The office is situated in downton Jakarta. This location provides convenience, being near the airport, but also allows the company room to grow. Indonesia EEC occupies an area of 800-square meters and has offices for each department.

Businnes Plan

Dog Obedience School Business Plan


Dog Obedience School Business Plan


Canine Critter College, also known as Tri C, is a Eugene dog obedience school. Canine Critter College has a unique approach to dog obedience. Tri C does not train dogs, but teaches owners how to properly train their dog. Understanding the dog’s social and physical behavior and establishing clear communication with them is one of the most important lessons you can learn.

Canine Critter College will use this strategy to build long-term happy customers. Canine Critter College is a customer-centric business that will always gain market share. This is due to its training philosophy and customer-centric approach.

Canine Critter College will be profitable by month seven, and will generate $91,000 in revenue for the third year.

1.1 Mission

Canine Critter College has one mission: to provide the best dog training program possible. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. We will exceed your expectations with our services.

1.2 Objectives

The following objectives will be met in the first three years after operation begins:

  1. To create a service-based firm whose main goal is to exceed customer&#8217’s expectations.
  2. To increase the number client by 20% per annum.
  3. To develop a sustainable start-up business.

1.3 Keys to Success

Delivering a service that customers love at a reasonable price is the key to success. Success is achieved through a customer-centric business approach.


Businnes Plan

Coffeehouse Business Plan


Coffeehouse Business Plan


Opportunity

Problem

Millions of Americans stop daily to enjoy an espresso-based coffee beverage. People don’t think they could pay more than 50c a cup of espresso a decade ago. They will now happily pay $3-5 for their mocha latte, vanilla iced coffee or cappuccino.

The specialty-coffee market is growing at an impressive rate. During the past 20 years, there has not been a single year, despite war and recession, in which specialty coffee sales have not grown. In many years the increase has been in double digits. This time, however, there have been no failures of coffeehouse chains, despite the long list of casualties in other sectors.

Solution

A niche exists which is still unfilled for a high volume, upscale, quality-driven cafe with an inviting, warm atmosphere. Dark Roast Java addresses this need and fills that niche. We offer high-quality products in an upscale environment. Furthermore, our high-profile location in Pleasantville provides a mixed customer base that will maintain high levels of business in every season, at all times of the day, every day of the week.

Market

Despite recent economic downturns the specialty coffee industry has been a bright spot. Despite the fact that hundreds of businesses across many industries are experiencing poor sales, negative balances, and even bankruptcy, specialty coffee chains are still showing strong growth.

It’s obvious that America still loves good coffee, in good times and in bad.

Pleasantville: The Perfect Launch Market

The Pleasantville market will see Dark Roast Java. This is due to several factors.

  • The wealthy local population
  • All year round tourist activities
  • Ever-changing upscale student population
  • Our location is a magnet for pedestrians and motorists alike.
  • Low media costs
  • Local special events are very popular
  • Prime site location

Dark Roast Java Coffeehouse is located in Pleasantville at one of the most sought-after locations in Pleasantville. It is right in the heart of Pleasantville’s tourism and business district. There are fine dining options nearby, as well as shopping opportunities.

Dark Roast Java Coffee includes all the essential ingredients for immediate success.

Competition

Howard Schultz purchased Starbucks in 1982, and the Starbucks chain was established. Starbucks used to sell whole bean coffee before Schultz transformed the company.

American coffeehouses have been around since 1600. The coffeehouse concept has been around for more than 400 years. In the United States, even as recently as the 1970’s, coffeehouses have been primarily independent businesses, typically with an eclectic Bohemian style.

Why Us?

Our vision is to be the top coffeehouse in Pleasantville, for local residents, downtown business workers, tourists visiting the city, as well as students. We will provide a superior quality experience than any rival. As a result, we intend to create coffeehouses that quickly achieve profitability and sustain an attractive rate of return (20% or more annually) for our investors.

We also want to make our contribution to the welfare of the local community by supporting charitable and civic activities. We will support the farmers who grow our coffee by using Fair Trade, Sustainable Production and Organic products whenever possible.

Dark Roast Java is also open to local suppliers. This keeps the business in the region or in the state.

Expectations

Forecast

The company anticipates rapid acceptance of the Dark Roast Java concept in Pleasantville, with revenues of $750,000+ in the first fiscal year, rising to more than $1,000,000+ in year three. Investors will begin receiving dividends in year 4.

Financial Highlights per Year

Financing is Required

To get us started, we will need investors to invest $250,000


Businnes Plan

Garden Nursery Business Plan


Garden Nursery Business Plan


Rose Petal Nursery is committed to offering a high-quality selection for those looking for plants and gardening supplies. It also serves contractors who are in need of reliable sources of products. Our start-up costs are $41,500. This includes the cost to rent the land ($1,000) and the greenhouses ($38,000). The start-up costs will be financed entirely by Jim and Dan Forester.

We will sell a variety plants, trees, vegetables, as well as garden supplies. We will grow most of our plants in our greenhouses. With a convenient location Rose Petal Nursery intends to successfully market to the residential customer, as well as contractors and renters.

We’d like to see a 5- to 10-percent increase in customer base each year. Our marketing strategy emphasizes a knowledgeable staff with affordable prices and great customer service.

Rose Petal Nursery has been the dream of owners Jim and Dan Forester for many years, and has been a project in the making for the last five years. Rose Petal Nursery’s operations will be overseen by Jim and Dan. Dan will oversee all staff and take part in the order of merchandise. Jim, on the other hand, will be responsible for ordering the garden supplies and tree stocks as well as maintaining the greenhouses.

Rose Petal plans to have a sales growth rate of 20% for its second year, and then build on that success as the company grows. Rose Petal Nursery is committed to establishing its place in the nursery community by providing creative marketing and quality gardening products and plants.

1.1 Objectives

  1. Maintain a minimum gross margin of at least 50%
  2. Generate an average of $1,000 of sales each business day of each month.
  3. Achieve a 10% annual growth rate in Year 2.

1.2 Mission

Rose Petal Nursery aims to provide a variety of trees and plants in an attractive setting. Customer service is a priority. Our goal is to make shopping enjoyable for every customer. We will answer any questions you may have with expert advice.

1.3 Keys To Success

The following factors are key to the success of a company:

  • Sell products of the highest quality with excellent customer service and support.
  • Customers should be retained to encourage repeat purchases and referrals.
  • Continually increase our sales by increasing the number of plants we offer.
  • Creative advertising allows you to communicate with your customers.


Businnes Plan

School Fundraising Business Plan


School Fundraising Business Plan


Catholic School Development Foundation, (CSDF), will be a nonprofit operating foundation whose sole purpose it to provide guidance and support in the areas of development and fundraising to Catholic elementary or secondary schools. Operating foundations are defined as “An organization that uses its resources for research or provides a direct service.” (Foundation Directory of 1995, p. vi.)

Most operating foundations are dependent upon large endowments. But this foundation is based on a “living endowment”. This term refers to the sisters/brothers/priests who taught several generations of immigrants and then lived a life of poverty. Our Catholic schools have never had a financial endowment. Instead, their flourishing at very low costs to families is due to their living endowment.

A living endowment is not required to operate CSDF. However, it does not mean that consultants who work through CSDF need to be religious. It does not necessarily mean that CSDF employees will live in poverty. Compensation can be just the same as for-profit organizations. Understanding the costs and fees associated with for-profit consulting is key to understanding how this is possible.

The industry-standard fees for campaign work charged by for-profit businesses average $15,000 per customer per month. Of this amount, about one-third goes to the consultant doing the work, another third is overhead (primarily training costs and the cost of making presentations across the country for new work), and one-third is profit to the owner of the firm. This standard income/expenses structure poses a problem for the for-profit and offers an opportunity for non-profits.

Young consultants are the problem for traditional firms. They see the monthly fees and compare them to their salary and decide that they can handle it on their own. The established national firms also face high turnover, training and recruitment costs, as well as a chronic shortage of experienced consultants who do the actual work. The new competition has also increased the number of local competitors. Over the last ten years there has been an explosion of development consulting firms, most with no one in the firm except the owner. Although it may appear on the business card that John Doe & Associates is listed, there are seldom any associates.

One-third of fees, which would normally be profits, is an opportunity for the non-profit. What if, instead of buying a house on the beach for a firm owner, those profits were set aside each month in a cash reserve to serve Catholic schools that cannot afford development counsel? While Jesuit High School may easily afford high monthly fees, St. Ann’s Indian School cannot. CSDF is able to save money on one client’s ‘#8220profits to send a consultant directly to St. Ann&#8217.

1.1 Objectives

  1. One client in Year 1, four clients in Years 2, seven in years 3. From this point forward growth can occur much faster.
  2. Sales have grown steadily between Year 1 and Year 3.
  3. Breakeven in three consecutive years while CSDF builds its name and reputation. Generate earnings in year four allowing us to begin gratis consulting projects.

1.2 Mission

Catholic School Development Foundation exists in order to offer development counsel to America’s Catholic elementary, and high school schools.

  • We are specialists because we are focused on this one objective.
  • We take the long-term approach to building lasting relationships between the school’s supporters and the school, thereby removing profit pressures.
  • We will always look out for the long-term best interests of clients. If you are not ready for a campaign, we will say so. If you are not ready for a campaign, we will let you know.
  • We are not fundraising experts, but development consultants. We take a comprehensive approach to the financial health of the school.
  • As consultants, our primary role is much the same as that of a teacher. Our primary job as consultants is to teach by “doing”. This implies that there will be a partnership between student and teacher.

  • Because we understand the unique circumstances involved in raising money for schools, our consultants are only those who have previous experience in this area.
  • We are a not for profit organization. However, in order to attract the best specialists, we must compete against the largest companies in the country. We offer a sliding scale of compensation, but we ask that clients remember this when they look at our proposal.
  • Campaigns can be stressful. Prayer keeps us grounded, helps us remember the mission behind the money and resolves all misunderstandings. It helps to overcome fear and encourages those who give. We believe that prayer is an integral part to success.

    • 1.3 Keys To Success

    The keys to success are:

    1. Capability to attract and retain qualified personnel.
    2. Perception in the marketplace as a specialist serving Catholic schools.
    3. Establishing trust and promoting their cause as a nonprofit.

    In a consulting firm, the ‘#8216’ capital walks out the front door every evening at 5 o’clock. The firm’s experience level is its only equity. This represents the ability to attract future clients.

    It is hard to keep experienced staff. In the 1980s, there was a surge in new consulting firms providing non-profits with consulting services and fundraising. Many independent consultants were trained by national firms. The organization that finds a way to attract and maintain qualified personnel will prevail. This is the most important factor in success.

    It is tempting to start your own business once you have some experience. The answer lies in the nature and structure of an undeveloped industry: fundraising consulting is the most ‘low entry barriers’ business.

    • There are not any education requirements.
    • There are not any requirements for a professional level.
    • There are no licensing requirements. An individual who cuts a ten dollar hair must be licensed. Consultants who are leading campaigns worth $10 million or more, placing an organization at high risk, do not require licenses.

    • Ultimately, getting work is a function of relationships, not experience and knowledge. It is hard for Board members to distinguish between good salesmen and experienced professionals because they have very little experience in major gift fundraising.
    • It only takes one successful campaign to launch a career as a consultant, especially if that school was a high-profile prep school.
    • Finally, the costs of office and start-up are minimal. Since clients never visit the firm, a home office will easily suffice. A great voice mail system could give clients the impression that you are a larger firm. Many small-sized firms were started for less than $5,000.

    It is easy to start your own business. It is important to retain qualified employees if an organisation wants to grow. It must make it more appealing for consultants to stay than leave to achieve this. This is the central issue we will discuss later.

    Businnes Plan

    Chiropractic Clinic Business Plan


    Chiropractic Clinic Business Plan


    Accurate Chiropractic, LLC provides natural healthcare services to people who have been in an accident at work, motor vehicle, or are suffering from chronic pain. Dr. Angelo M. Rubano, Jr., D.C. is its owner.

    Dr. Rubano has a strong track record in his profession. He sold a New Jersey office for $124,000 three years ago, after purchasing it at $20,000. He has been in private practice as a business owner since graduating from Life Chiropractic College 11 years ago. He has been a leader in both the professional and civic arenas. He has served on numerous executive boards of growing and successful organizations. He gained expertise in the coordination of large-scale events as well as networking through these organizations. He is also an excellent public speaker. This attribute has allowed him to become both a expert medical witness as well as a lecturer on various health topics.

    His business philosophy is to be creative, not competitive. Knowing that Chiropractic Care is not something nearly 80% of people know about, he realizes there are plenty more potential patients. He hopes to expand his practice by incorporating other doctors from the area who will benefit from Accurate Chiropractic’s corporate approach in providing health and safety consultations for the service and corporate market. To this end, Dr. Rubano sees himself as a marketer for chiropractic services. Accurate Chiropractic, LLC will reach the untapped market of Chiropractic patients by connecting emotionally with our target market through a systematic series of direct mail advertising. We will be able to serve the injured both directly as well indirectly through corporate clients. We will be a contributor to the community through outreach events aimed at childrens’ and workers’ safety.

    1.1 Mission

    Our goal is to educate and adjust as many families possible to optimal health using natural Chiropractic Care. We do this in an environment that promotes personal growth and development, and respects the fundamental human need for control and respect.

    1.2 Keys for Success

    • Maintaining a systematic, consistent approach to lead generation, lead tracking, follow-up, and lead generation is key to turning leads into prospects.
    • A repeatable method for turning prospects to patients.
    • Finding and maintaining reliable office staff who understand the company mission and are concerned about people.

    1 see Addendum, Personnel Plan

    1.3 Objectives

    • Collections of $420,000 in the first year
    • Maximize Gross Margin to 55%
    • 300 total cases by the end of year 1
    • End of 2nd year, Case Average $3,500


    Businnes Plan

    Educational Website Business Plan


    Educational Website Business Plan


    Frank Williams owns and operates One Week At A Time, a website company based in Lexington. The website aims to educate people on how they can help the Earth and lessen their environmental impact by accomplishing one task each week for 52 weeks. The tasks are very simple and will demonstrate how easy it is to make small changes in your life that make a significant impact on the world. This website will generate revenue from affiliate commissions for recommending Earth-friendly products in line with our weekly tips. These products will be offered by affiliates. We won’t be manufacturing them nor carrying inventory. Instead, we will earn commission on each sale.

    Our financial strategy is based on staying profitable while keeping expenses extremely low. We plan on using profits to support environmental causes we believe in, so it’s not our mission to earn as much money as humanly possible. We care more about keeping the cash flow and balance positive. The following chart outlines our financial plans.

    In order to reach our goals, we must complete the following keys of success:

    • We need to develop high-quality content for our tips. These tips should engage readers, empower them and encourage them to share them with others.
    • We must execute our marketing plan well, since the focus is on not spending money, while maximizing our online exposure.
    • We must keep our expenses low. We don’t have a long-term goal of generating large revenues, so it is important to control our expenses.
    • We must pre-sell our product recommendations in order to get users to purchase through our site, thereby garnering our commissions.

    1.1 Mission

    One Week at A Time is a website that teaches busy people simple weekly tasks to improve the environment. We hope to help people become more environmentally conscious, help retailers sell Earth-friendly products, and use our commissions to pay our expenses and contribute profits to environmental causes.

    1.2 Objectives

    1. You can teach people simple weekly tasks that will help them to protect the environment and lower their personal environmental impact.
    2. To sign up 5,000 subscribers at the end for our weekly environmental tip list.
    3. To receive 10,000 visits per month to our website.
    4. To achieve profitability in six month.
    5. To donate all profits of the company to environmental causes and organizations.

    1.3 Keys to Success

    • Quality content:Write great weekly tips that are easy to follow, simple, and to the point. These tips will inspire you to get your weekly task done.
    • Marketing Focus on link-building, SEO, word of mouth, and word-of-mouth to spread the word about this website and our email tips.
    • Expenses To make it easier to reach profitability, keep your other expenses as low as possible. To achieve our goals more quickly, we don’t have to spend a lot.
    • Promote and presell Earth-friendly products so our users are motivated to buy via our site’s links. We receive our commissions.


    Businnes Plan

    Pet Supplies Business Plan


    Pet Supplies Business Plan


    Tonya McClendon developed an *elevated pet feeder component. She also designed several feeder models around it and made several prototypes. She plans to invest a minimum of $22,000 through a combination of personal savings and loans and is seeking additional funding to protect her feeder component and design ideas and to bring the products to market. Tall Drink of Water, a New York-based subchapterS holding corporation, will be her protection from personal liability as well as double taxation.

    Ms. McClendon intends to establish her product as a brand leader in the $34 billion pet products industry, which is experiencing steady growth, but it is fragmented with no clear brand leaders producing elevated feeders.

    Ms. McClendon is a business manager, operator, and technical expert with experience in financial services, food service and architecture. She also has expertise in planning for Olympic events. She has a strong customer service and sales foundation and is comfortable working in environments ranging from small family businesses to Fortune 500 corporations. Her experience and skills are diverse, so she can help launch the company from its infancy to its peak.

    She believes that a pet products company that designs and markets innovative pet feeders for pet care professionals, government agencies, and consumers in the United States will succeed based on her research.

    Based on performance of comparable and complementary products the sales forecasts for three years are modest. Projections for first year sales of $143,800 are expected. Then, sales will grow at 10% per annum over the next two, rising to $248.748 in the third year. Once the brand is established sales will rise significantly.

    * Based on preliminary searches of the U.S. Patent and Trademark Office website.

    1.1 Objectives

    • The design and development of:
      • Innovative, functional and beautiful elevated pet feeders
      • Accessories and pet products that complement each other
      • Products that are socially, environmentally and economically responsible
    • To increase sales by at minimum 10% in the first three year of operation.
    • To reach sales of $250,000 by the third year of operation.

    1.2 Mission

    Tall Drink of Water designs, develops, and markets innovative, functional and beautiful elevated pet feeders and related pet products using methods and materials that are socially and environmentally responsible. It is a highly rewarding job with great benefits and competitive compensation.

    1.3 Keys of Success

    Tall Drink of Water

    • Design and develop innovative, functional, reliable and beautiful products

    • Our products are guaranteed competitively

    • Customer service excellence

    • Participate in design and pet industry communities

    • Help pet associations to rescue, train, and promote humane treatment of animals

    • Use profits for new product development

    • Promote pet safety.