H20 Industries, Inc. (H20 Industries) provides the service of ion exchange portable tanks. This is the process of purifying water for industrial purposes. H20 Industries will tap into a market need for segregated regeneration on a mobile basis. The company will primarily focus its marketing strategies on offering segregated regeneration services to the untapped market of customers who require high-quality regeneration for their deionized (DI) water treatment facilities. H20 Industries will use a facility in Newark, California. It is currently in limited production. Full production will commence at the beginning of September. Sales will grow slowly to near capacity by year’s end, with healthy gross sales the first and second years.
1.1 Objectives
The primary objectives are:
H20 Industries’ ability to offer segregated regenerative services will help segment the portable service market. Our goal is to achieve monthly sales of 1,710 cubic feet of segregated resin within the first year.
To create a dealer network of 15 efficient and knowledgeable water service businesses who will represent H20 Industries beyond direct sales.
To create a bulk-regeneration facility of 40 cuft per day, and then to sell it in full on the large portable exchange market using its own sales force and a network of dealers.
1.2 Mission
H20 Industries’s mission is to segment the market for pure water by providing niche products to specialized industry sectors who are otherwise not properly serviced by large pure water suppliers. A great example of such a niche product is segregating H20 Industries resin from a customer and regenerating it on portable tank basis to hospital dialysis units.
1.3 Keys to Success
The primary keys to success for H20 Industries are:
High quality control in the factory. Customers in high purity water business must have a very low tolerance level for flaws.
Fast Response. H20 Industries customers don’t consider water cost a significant factor in their overall costs. However, poor or slow servicing can lead to costly shut downs.
High-profile allegiances. The success of a dealer network of service-oriented companies is key to overall company success.
Massage Tools Products Inc. is a distributor of massage tools in both the professional market and the retail market. Our products alleviate chronic pain and discomfort that massage therapists often experience. Massage Tool Products’ unique ergonomic shape was designed with massage therapists in mind. It allows you to apply pressure exactly where it is needed, with less strain on your wrist and hand. This product can be used for reflexology or trigger point massage, deep tissue massage, seated and seated massage, or just about any other modality.
This business plan will be used internally to help guide the company in its launch and growth. To compare our progress to our plans on a quarterly basis, we will refer to the plan. We will then adjust our business plan to reflect our actual results.
Massage Tools Products has experienced a rapid growth spurt since we discovered the professional massage market, which gave us a boost to new volumes through schools. We were encouraged by advertising appearances in trade magazines and end-user magazines. Our website was able to create an additional channel.
The annual business plan for Massage Tools calls for slow, steady growth with a period of rapid increase in sales. Massage Tools shows that they have a balance of fixed and sales costs to keep them healthy. Our break-even point in the first year is just $6,000 per mois.
We also expect to become more profitable than ever. In all, the outlook shows a healthy company with good growth prospects, looking to manage its orderly growth in the future.
1.1 Mission
Massage Tools Products Inc. was founded in 1982 to offer top-quality products for massage therapists.
1.2 Keys to Success
Low cost of assembly
Favorable profit margins;
Innovative, market leader in massage tools market;
Low overhead
1.3 Objectives
To sell Massage Tools’ in at least 100 stores and schools of massage therapy throughout the United States.
Create a website with online ordering capabilities for the Massage Tools’#8217 product line.
In order to increase your market share, add additional products within 18 month.
R & R Printing was founded as a sole proprietorship in order to start a new printing brokerage company. The owner is a former sales manager in the printing industry.
We can offer printing services on a variety of media including business cards and letterhead. Our goal is be a one-stop shop for all your printing needs. Our services, product quality and prices will be outstanding, but our marketing strategy is focused more on building long-lasting partnerships with our customers.
R & R Printing will focus on its commitment to helping businesses get the printing products and services that they need. This will allow R & R Printing to increase its sales to over $1.5 million in three year’s time while increasing its gross margin. R & R Printing will stand out by combining their expertise and reliability with competitive pricing.
The owner of the business will invest $15,000 in order to finance the initial phase of its operation. In return, he is seeking a five year loan of $50,000.
1.1 Objectives
The first year of sales: $750,000
The third year saw an increase of sales to over $1.5 million.
Maintain a gross margin of at least 30% and increase it to the maximum level.
Retain existing clients and gain 20 new customers by the end the first calendar year.
1.2 Mission
R & R Printing focuses on helping businesses to obtain the services and products they need. R & R Printing offers a high level of practical experience, know-how, and a network of industry contacts, so clients save money and time by allowing a printing professional to handle their printing needs. Very few print shops posess all the equipment and products that most businesses require for all of their printing They rely on the knowledge of a professional that can provide one-stop shopping for all services, paper, bindery, and graphics at a reasonable cost, while overseeing the printing process to ensure the highest quality possible.
R & R Printing can be described as such a vendor. We make it our number one goal that our clients receive the quality of printing they need, with maximum efficiency and reliability. R & R Printing is known for its quick response times, expert advice, and high-quality solutions. This results in satisfied repeat customers. This ensures that you have a loyal customer base, which in turn creates steady profits.
1.3 Keys to Success
The keys to the success in this business are:
We provide the right information and expertise to meet your printing needs.
You can shop one-stop with low prices and quality products.
Establish long-term relationships with clients in order to build loyal repeat customers.
Premier Airport Transportation Service, (PATS), is a Cleveland-based airport transportation provider. PATS offers limousine-like services without the usual high limousine prices. While PATS cars don’t actually stretch limousines like the ones you see in movies, they are luxurious late-model luxury vehicles. Sam Brougham of Premier Airport Transportation is the company’s leader. He is a long-standing transportation industry veteran. PATS forecasts healthy sales for the third year.
The Market and Services Offered
Four limousine service providers and four taxi companies are available in Cleveland. Cleveland has a variety of transportation options. It also offers short and long-term airport parking, and a rapid transport public train system which provides airport service. Premier Airport Transportation Service will span the gap between the mediocre taxi service and the high-priced limousine service. PATS is a mid-priced service that will appeal to both business and families. The service will appeal to families as a reasonable and convenient alternative to them driving and parking at the airport. Premier Airport Transportation is a great option for business travelers who want a more luxurious solution than taxis, but don’t have to impact their travel budget as much. These two market segments are growing on average at 8.5% per year and there are over a million potential customers.
The Competitive edge
PATS recognizes that their key to success will be providing unmatched customer service. Premier offers drivers financial incentives for providing superior customer service. This will ensure that customers receive the best service possible at all levels of the company.
Management Team
Sam Brougham founded Premier Airport Transportation Service and runs it. Sam started his career in transportation as a taxi driver. This was a source to earn enough money to pay for school. After school, Sam worked at the Yellow Freight Company, initially in the logistics department. Sam moved to Yellow’#8217’s customer service department and eventually became the manager of Yellow’’s customer care center. Sam’#8217 will bring a wealth of customer service and logistics expertise to PATS. Premier will benefit greatly from Premier’s logistical expertise. The customer service experience will also help to support their competitive edge.
Premier Airport Transportation will meet Cleveland’s unmet demand for an affordable, high-quality airport transportation service. PATS will reach break-even by month eight, and double the sales year one through three. PATS will lose money in the first year but make a good profit in the second year.
1.1 Objectives
These are the objectives for the first three year of operation:
To build a service-based business whose main goal is to exceed customers’ expectations.
To increase customers by 20% per year through superior performance and word-of-mouth referrals.
To develop a sustainable transportation company serving the Cleveland Metropolitan Area
1.2 Mission
The Mission of Premier Airport Transportation Service is to provide the customer the finest airport transportation service available. We are here to retain and attract customers. If we live by this maxim, all else will fall into place. We will exceed your expectations with our services.
Poppi Designs is an Italian furniture importer serving New York. The original incorporation of the business in N.Y. was over 10 years back. It has been through many business strategies changes. The new model allows for the import of a wide variety of Italian furniture. It is sold primarily to designers as well as unfinished furniture retail shops. Two principals are Kate Jackson, located in New York, and Luca de Febonio, located in Rome, Italy.
The Concept
Poppi understands that good furniture is very competitive and will therefore target niches to reduce competition. Generally, they will concentrate on locations out of reach of larger furniture superstores. Poppi Designs can leverage Luca’s expertise and location in Italy to manage the entire importation process. Poppi Designs will be represented in Italy by Luca.
Poppi Designs has three keys to success. The first is establishing a high quality, high value relationship with its vendors and customers. It is also important to deliver their products on time and in a reliable manner. Reliable administration is the last requirement for success.
Poppi can be set up at home and has additional warehouse space. This arrangement will be the most economical, but it will also provide the necessary support and service.
The Market
Poppi Designs will target the following market segments. Their primary market segment is specialty retailers, which makes up around 80%. This segment is growing at just 2% and has 16 potential clients. Poppi will reduce their dependency on this niche by focusing its marketing efforts. This market is more competitive and Poppi will target targeted marketing to increase their reach. The second segment is designers, that also have a 2% annual growth, with 44 potential customers. The final targeted niche is the unfinished furniture retailer, with a potential 50 participant market and growing at 2%.
The market is based less on brand equity of the manufacturer and more on the actual product and the service provider. The customer should have the opportunity to touch and feel it. The salesperson can also play a significant role in the transaction. Poppi benefits from these realities as they are able pick and choose from multiple manufacturers instead of having to only sell products to one manufacturer.
The Sales Strategy
Direct sales calls to all segments of the market targeted by this plan are key to the success of the sales strategy, with the exception being interior designers. Kate Jackson, the owner of the company, must make these sales calls due to her knowledge and background about the products and the competitors. Experience has shown that the more time Kate Jackson devotes to selling, the greater the sales results. The search for a full-time team member should be made as soon and as quickly as possible. Kate is unable to sell if too much of her time is diverted by this person.
Poppi Designs, through its well-focused business strategy will achieve profitability by month two. Conservative forecasts suggest that sales will increase by almost two-thirds from year one to three. The ratio of net profits to sales will be comparable.
1.1 Objectives
The objectives of Poppi Designs are:
In order to create an efficient and reliable administrative system that allows the owner to focus on selling and managing major accounts.
To concentrate Poppi’s efforts on several selected market sectors that have been researched and found promising.
To increase the reliability and timeliness in shipments from Italy.
1.2 Mission
Poppi’s mission, according to a variety reasons, is to fill certain market niches in chairs and other furniture items that are not being served by large domestic producers. Poppi Designs’s owner, Poppi Designs, draws upon her interior design expertise, as well her contacts in Italy, to tailor her products to meet these market needs.
1.3 Keys to Success
Poppi Designs’s key to success are:
Offering products of high quality and value that aren’t available anywhere else. This is critical to maintain the niche markets mentioned by the mission statement.
Reliable and timely deliveries. Poppi must deliver on its promises. Poppi must fulfill its delivery promises because of the nature and culture of Italian business.
A reliable administration who is available to help customers, prepare accurate bills, follow-up orders, and keep an eye on expenditures and collections of accounts receivable.
Nearly everyone eats meat as a staple. People expect that the meat is free from chemical contamination and “free range” before it reaches the table. This is to ensure that the food remains healthy and nutritious. It is not easy to see the need to ensure that the meat industry does not exploit animals in crueler ways than it should. How can we trust the meat we eat?
Solution
Parkdale Meats strives to be a leading specialty butcher in the Parkdale, and is committed to providing the highest quality meats.
Market
<br>The U.S. poultry and meat industry is the largest part of U.S. agriculture. In 2007, it produced more than 91 Billion pounds. U.S. meat consumption was 55% beef, red meat, lamb, pork and mutton, 36.8% poultry and 8.2% seafood in 2007. Meat is sold through retail establishments, including restaurants, grocery stores, and butcher shops. The number of independent butcher shops has declined over the past ten years, as meat sales have somewhat fallen. They have been replaced by big-box retailers and grocery stores. However, this presents an opportunity in markets where only the most basic meat options are available from larger retailers.
Competiton
Parkdale Meats competes with the following types of competitors:
* Grocery shops: seven locations in the Greater Parkdale area
* Costco and Walmart are big box retailers
* Butcher shops Red’#8217’s Meats, Bay Avenue Butchers
Parkdale Meats’ founders Eryka Ausroch and Robert Suidae will help it establish its competitive edge. Robert has established relationships with top meat suppliers and an understanding of the art of butchering. Eryka is an expert in food service management, financial planning, and sales records in business-to–business sales. The pair will be able to compete with other local butcher shops and grocery shops in the niche market.
Why Us
Parkdale Meats is an exclusive butcher shop that aims to deliver the highest quality meats, cut to customers’ specifications, and to be the premier specialty meats supplier in the greater Parkdale area.
Expectations
Forecast
The cash flow generated by the business after startup will allow it to grow. There is potential for substantial growth in the initial target market before the shop has to hire additional staff or move into a larger facility.
Financial Highlights by Year
Financing Needed
Robert Suidae (the founder) and Eryka Aroch (the CEO) are each investing $65,000 to start the company. This totals $130,000.
EcoAquatics is a hobbyist business started by a sophomore in high school. It’s sole purpose is to allow the owner to pursue an enjoyable hobby and turn it to a small part time business to provide her with economic benefits similar to those that students her age get from less rewarding part-time jobs.
EcoAquatics will take care of saltwater aquariums. We will help every step of the way, from setting up the aquarium, to cleaning it, maintaining it, and feeding the fish. We can help you through each step, or they can just relax and enjoy the finished product.
Our service can be used to help anyone, regardless of their level of expertise. We will tell our clients the truth and not let them get something that will not thrive in their specific tank environment.
The business’s owner will offer services to close family members and friends in the beginning. The company will eventually expand to provide services to small businesses in Eugene, Oregon. This is a small hobbyist company so the startup costs are minimal. The family friend will provide an interest-free loan that will finance the start-up. The loan will be repaid within three years.
EcoAquatics was properly registered with Oregon at the time this business plan was written. It has been managing the aquarium of its client for the past four months.
1.1 Mission
EcoAquatics is a hobbyist business intended to give its owner a way to develop environmentally-sound aquariums, sensitive to the potential ecological dangers of the aquarium hobby worldwide, on a small scale appropriate to a high school student’s infrastructure and reach. It should be enjoyable, rewarding, rich in learning, beneficial for both the clients and the owner.
1.2 Keys To Success
As a part-time hobbyist company, keep the vision intact and move slowly but judiciously up.
Stay informed about the environmental effects of aquariums in your house and at work.
1.3 Objectives
Short-term, my primary goal is to build and maintain aquariums outside of our home. I have selected close clients who will help me with this. I don’t want to pretend this a full-time business with completely normal business motivations.
To make it a long-term business, to generate an income from a parttime enterprise that is related to my vocation.
The Infotext Strategy letter is the heart of a monthly subscription service that includes the newsletter and website privileges. This is a new expansion project. It will benefit our business in multiple ways.
The newsletter is the focus of this business plan. It is confidential, and may be used internally as a guide for expanding the business within our existing company.
1.1 Objectives
300 subscribers at the end the first year and 1,000 at the end the third year.
65% renewals.
Cancellations no greater than 10%
1.2 Keys for Success
Excellence in fulfilling the promise.
Create visibility to increase business leads.
Utilizing a single pool to create multiple revenue opportunities –: the newsletter and subscribe website, retainer consultancy, project consulting, and market research published report.
1.3 Mission
The Infotext Strategy Letter provides high-tech marketers with important news, insights, advance notice of trends, case studies, and pragmatic real world advice about developments related to the worldwide marketing of high-tech products. It includes a monthly newsletter delivered electronically and an information archive delivered on the World Wide Web as a password-protected secure site.
Business Cashflow Solutions, Inc., provides small- to medium-sized business services that lower invoicing expenses, speed the receipt of money, and allow authorization of and recovery of paper drafts.
1.1 Objectives
Total receivables in Year 1: $38,000
Monthly receivables of $3,000 by the sixth month of operation.
Minimum of 10% increase in receivables per month.
In the eighteenth month, we received $10,000 per month.
1.2 Mission
Business Cashflow Solutions, Inc., provides services to increase operating funds for small- to medium-sized business by automating receivables for quicker payment and allowing merchants paper checks to be accepted with confidence.
As a service business, we guarantee our customers:
Services of exceptional quality
Rapid responses to any questions or concerns.
Total honesty and integrity.
Success keys 1.3
Direct, person-to-person marketing.
Participation in professional business organizations.
Hands On! Children’s Art Museum of Chicago. (Hands On! ) is an 501(c),(3) nonprofit organization. “Hands On!” is a new organization that aims to provide unique, meaningful arts programming for every child, to educate children in the art and to create an audience for the artist for life. We will offer a dynamic and ever-evolving program. Our programs will include fine arts, but we are primarily focused on visual art. The majority of activities are open-ended and can be enjoyed by anyone who walks in. The Museum will be staffed by working artists, and all structured activities will be led by master artist-teachers.
The President’s Committee on the Arts and Humanities and the Arts Education Partnership initiated a study last January to examine the effect of arts experiences on young children and to discover how and why they changed. The evidence shows that children who are active in the arts have a higher success rate than those who aren’t. Champions of Change examined the evidence and found that arts participation can lead to positive habits that will help other disciplines. It also has the ability to reach students at high-risk when other disciplines are not. The arts offer young people authentic learning experiences that engage their hearts, minds, and bodies. Arts education can be a learning tool for students. It can inspire creativity, self-discipline, as well as the skills and confidence needed to overcome the many challenges that they face throughout their lives.
The three founding board members, all mothers of young kids, are uniquely qualified and equipped to carry this project off the ground. Karolyn Kuehner, Executive Director, holds a Bachelor of Music degree in Piano Pedagogy and a Master of Music degree in Piano Performance and Pedagogy, with highest honors, from Chicago Musical College of Roosevelt University. For more than ten years, she served as a Lecturer in Piano at Roosevelt University. Elmhurst College and Concordia University also had her on their piano faculties. Ms. Kuehner, who was recognized for her contributions to piano pedagogy, received the D.H. Baldwin Fellowship. Ms. Kuehner is an active Brownie Troop leader with the Girl Scouts of Chicago and is an advocate for homeschooling. Ms. Kuehner was a guest on Educate! On Channel 20 and Medill Reports from Northwestern University. Interviews with Ms. Kuehner have appeared in Chicago Parent and the Homeschooling Link.
Sheri, Operations Director, holds both a Bachelor of Arts and Master of Public Administration degrees from Governors State University. She was previously the Beverly Area Planning Association’s Housing director, a non profit community organization. Ms. Jendra has also been an Assistant Planner at the Northeastern Illinois Planning Commission. Ms. Jendra has been active in various capacities as a volunteer at St. Barnabas Catholic Church Elementary School and in a variety youth sports activities.
Nancy McGourty, Marketing director, has a Bachelor of Science (Commerce) degree from DePaul University, with a major of Marketing. Prior employment included the positions of Assistant Vice President/Marketing for Founders Bank, Economic Director for the Beverly Area Planning Association and Marketing Officer within the Corporate and Institutional Banking section at First Chicago Bank. Ms. McGourty actively participates in the Beverly/Morgan Park community, as a director with the Southwest Beverly Improvement Association as well as as a volunteer at Sutherland Elementary school, St. Barnabas Catholic Church, as well as the AYSO.
Our Board of Director members include the founder board members. They are joined by James Lindsey and Paul Tuminaro who are both Chicago-based artists advocates and members of the NewGroup Board of the Museum of Contemporary Art.
We need funding to cover the initial costs of starting up, legal costs, leasehold improvements and rent and associated expenses.
We estimate that approximately 60% hands on!’s annual revenue comes from a combination of admissions, programming, memberships, and other related activities. The remainder of our funding comes from:
Writing proposals to obtain grants
foundations.
Solicitation of individuals, corporations, or small businesses.
An annual benefit concert with large scale benefits for families, as well as special events.
Many small-scale fundraising events.
Objectives
Hands on!‘s goals during the first year are:
Earned revenue can be generated from membership and admission fees, programming and outreach, as well as retail sales and special events.
To secure new funding sources including foundation grants, government grants, and private and corporate donations.
To have 375 total paid members.
Our outreach programs are designed to reach 1,500 children.
Mission
hands on! aims to help children of all age develop their creative potential through visual and performing arts. Hands on! aims to provide a safe environment for children of all abilities and ages to express themselves through the fine arts. Hands-On! creates a work environment that is creative, challenging, rewarding and respectful of individuals and ideas.
Keys to Success
This topic was not included in the original business plan, but is included here as a placeholder for others using this plan as a guide. You should remember that the default outline has been created to be flexible. Each business plan is unique so the topics in the outline are often omitted and others added. The outline should be used as a guideline and not as a checklist. You can add and delete topics easily. Make it your plan, not the software’s plan.