Opportunity
Problem
Nearly everyone eats meat as a staple. People expect that the meat is free from chemical contamination and “free range” before it reaches the table. This is to ensure that the food remains healthy and nutritious. It is not easy to see the need to ensure that the meat industry does not exploit animals in crueler ways than it should. How can we trust the meat we eat?
Solution
Parkdale Meats strives to be a leading specialty butcher in the Parkdale, and is committed to providing the highest quality meats.
Market
<br>The U.S. poultry and meat industry is the largest part of U.S. agriculture. In 2007, it produced more than 91 Billion pounds. U.S. meat consumption was 55% beef, red meat, lamb, pork and mutton, 36.8% poultry and 8.2% seafood in 2007. Meat is sold through retail establishments, including restaurants, grocery stores, and butcher shops. The number of independent butcher shops has declined over the past ten years, as meat sales have somewhat fallen. They have been replaced by big-box retailers and grocery stores. However, this presents an opportunity in markets where only the most basic meat options are available from larger retailers.
Competiton
Parkdale Meats competes with the following types of competitors:
* Grocery shops: seven locations in the Greater Parkdale area
* Costco and Walmart are big box retailers
* Butcher shops Red’#8217’s Meats, Bay Avenue Butchers
Parkdale Meats’ founders Eryka Ausroch and Robert Suidae will help it establish its competitive edge. Robert has established relationships with top meat suppliers and an understanding of the art of butchering. Eryka is an expert in food service management, financial planning, and sales records in business-to–business sales. The pair will be able to compete with other local butcher shops and grocery shops in the niche market.
Why Us
Parkdale Meats is an exclusive butcher shop that aims to deliver the highest quality meats, cut to customers’ specifications, and to be the premier specialty meats supplier in the greater Parkdale area.
Expectations
Forecast
The cash flow generated by the business after startup will allow it to grow. There is potential for substantial growth in the initial target market before the shop has to hire additional staff or move into a larger facility.
Financial Highlights by Year
Financing Needed
Robert Suidae (the founder) and Eryka Aroch (the CEO) are each investing $65,000 to start the company. This totals $130,000.