The Pacific Valley Sport Medicine Center in Southerlin will soon open. Dr. John Meeks, who has been a chiropractor with the Nichols Wellness Center for six-years, will be opening his own practice at the Center. Dr. Meeks is joining the Center that will have the city’s best and most respected sports injury specialists. The Center’s founders sought out Dr. Meeks as a specialist.
These physicians are responsible for 70% of Dr. Meek’s referrals. In his new practice, Dr. Meeks will be able to focus exclusively on sport injury referrals which will increase in his new location in the Center.
1.1 Mission
Sports Chiropractic’s mission is to promote the health and well-being for Southerlin athletes by providing quality, accessible chiropractic care. We use a service that emphasizes trusting, respect, confidentiality, compassion. Quality chiropractic care is our goal. It’s provided in collaboration with a physician’s overall health strategies. We are further committed to the philosophy that we exist for the customer/client.
1.2 Objectives
To continue developing, strengthening, and improving the Center’s chiropractic services.
To increase the Center’s commitment for chiropractic services.
Referring more patients to the Center’#8217;s doctors is a better way to go.
Accurate Chiropractic, LLC provides natural healthcare services to people who have been in an accident at work, motor vehicle, or are suffering from chronic pain. Dr. Angelo M. Rubano, Jr., D.C. is its owner.
Dr. Rubano has a strong track record in his profession. He sold a New Jersey office for $124,000 three years ago, after purchasing it at $20,000. He has been in private practice as a business owner since graduating from Life Chiropractic College 11 years ago. He has been a leader in both the professional and civic arenas. He has served on numerous executive boards of growing and successful organizations. He gained expertise in the coordination of large-scale events as well as networking through these organizations. He is also an excellent public speaker. This attribute has allowed him to become both a expert medical witness as well as a lecturer on various health topics.
His business philosophy is to be creative, not competitive. Knowing that Chiropractic Care is not something nearly 80% of people know about, he realizes there are plenty more potential patients. He hopes to expand his practice by incorporating other doctors from the area who will benefit from Accurate Chiropractic’s corporate approach in providing health and safety consultations for the service and corporate market. To this end, Dr. Rubano sees himself as a marketer for chiropractic services. Accurate Chiropractic, LLC will reach the untapped market of Chiropractic patients by connecting emotionally with our target market through a systematic series of direct mail advertising. We will be able to serve the injured both directly as well indirectly through corporate clients. We will be a contributor to the community through outreach events aimed at childrens’ and workers’ safety.
1.1 Mission
Our goal is to educate and adjust as many families possible to optimal health using natural Chiropractic Care. We do this in an environment that promotes personal growth and development, and respects the fundamental human need for control and respect.
1.2 Keys for Success
Maintaining a systematic, consistent approach to lead generation, lead tracking, follow-up, and lead generation is key to turning leads into prospects.
A repeatable method for turning prospects to patients.
Finding and maintaining reliable office staff who understand the company mission and are concerned about people.
Betcher Chiropractic in Oregon is an L.L.C. Tarri Betcher is the majority owner. Betcher Chiropractic is an upcoming start-up that will reach profitability in its second year.
The Market
The demand for chiropractic medicine is on the rise over recent years. It is due in part to the acceptance of many insurance policies and the increase in published research that proves chiropractic’s effectiveness for patients. Betcher Chiropractic has identified two distinct customer categories: individuals between the ages of 45 and 65 and individuals between 20 to 44.
Services
Chiropractors diagnose and treat patients whose health problems are associated with the body’s muscular, nervous, and skeletal systems, especially the spine. Chiropractors believe that interference with these systems reduces normal functions and lowers the resistance to disease. The spinal dysfunction or vertebral dysfunction can also affect many vital body functions, including the nervous system, skeletal dysfunction, and joint or articular dysfunction.
The holistic approach of this chiropractor to health care emphasizes the patient’s overall health and well-being. Betcher Chiropractic knows that there are many factors that affect one’s wellbeing, such as diet, exercise and environment. Betcher Chiropractic provides natural, drugless, nonsurgical health treatments, relying on the bodies inherent recuperative functions.
Competitive Edge
Betcher Chiropractic treats every patient with the philosophical approaches of individualism and holistic medicine. Wellness problems are generally affected by various systems working together and should be treated accordingly. The key to success is to address and manage the problem that brought you to the doctor.
1.1 Objectives
To create a health care facility whose goal is to exceed patient’s expectations. As a feedback mechanism, patient surveys will be used to track this.
To increase the client base by at most 25% each year.
To build a startup business that survives on its own cash in the first 20 months.
To build a strong repeat and referral client base.
1.2 Mission
Betcher Chiropractic is a chiropractor whose mission it is to maintain and attract clients. They offer the best individualized, professional care and promote the well-being and quality of life for all patients.
1.3 Keys to Success
1. Patients with physical limitations may find it difficult to get around and there is ample parking.
2. Environment: Providing a relaxing environment as well as a professional one.
3. Convenience: Extended business hours for patients.
4. Reputation: Building a strong reputation within your community.