Tag Archives: coffeehouse

Businnes Plan

Cafe Bistro Coffeehouse Business Plan


Cafe Bistro Coffeehouse Business Plan


Opportunity

Problem

Sweet Auborn District of Atlanta Georgia is in dire need of a café that serves both residents and the people who live there. The area is rapidly growing in population, and many places that offer food are full. The cafe that was serving the function, Cafe Apres/Diem moved out of the area leaving a opening.

Solution

The Watertower, a full-service café/restaurant located in Atlanta’s Sweet Auburn District, is the Watertower. The restaurant serves a full range of affordable comfort food that is influenced by African cooking traditions and French cuisine, but also uses time-honored recipes from around the globe. The Watertower cafe has a dessert bar, magazines and a stage for live performances.

Market

The casual dining/full service restaurant market is a $100+ billion industry in the United States, with annual increases in revenue outpacing 5% yearly. There is an increasing number of people who prefer to eat at restaurants. One of the most common reasons cited by restauranteurs and industry associations is that women have joined the workforce in record numbers. According to industry associations, almost 20% of the money spent on food outside the home has increased between 1995 and 1955, in line with the growth in the number women entering the workforce. Because there are two incomes per household, it is possible that one person will not have the time to cook. The number of people who prefer to eat out rather than cooking has increased since the 1950s.

Competiton

The competition is generally a 70-150 seat restaurant, with outdoor seating. The prices of entrees vary from $7.00 to more then $25.00. Nearly all of the establishments offer beer and wine. Most also serve liquor-spirits.

Why Us?

The Watertower will provide accessible and affordable high quality food, coffee-based products, and entertainment to the thousands of residents and hotel visitors located within a five-mile radius. The Watertower will become a popular destination for many residents in the Greater Atlanta area and visitors from out of town.

Expectations

Forecast

We anticipate income to exceed $2.1 million for calendar in the first year. By the end of the third, it should rise to $2.57million.

Financial Highlights Year-by-Year

Financing Needed

To get things started, we need to raise $214,000. That is $124,000 from investor 1 and $64,000 from investor 2. A $30,000 loan will be also available to us. We will be in a position to repay the loan as well as the investment within 3 years.


Businnes Plan

Coffeehouse Business Plan


Coffeehouse Business Plan


Opportunity

Problem

Millions of Americans stop daily to enjoy an espresso-based coffee beverage. People don’t think they could pay more than 50c a cup of espresso a decade ago. They will now happily pay $3-5 for their mocha latte, vanilla iced coffee or cappuccino.

The specialty-coffee market is growing at an impressive rate. During the past 20 years, there has not been a single year, despite war and recession, in which specialty coffee sales have not grown. In many years the increase has been in double digits. This time, however, there have been no failures of coffeehouse chains, despite the long list of casualties in other sectors.

Solution

A niche exists which is still unfilled for a high volume, upscale, quality-driven cafe with an inviting, warm atmosphere. Dark Roast Java addresses this need and fills that niche. We offer high-quality products in an upscale environment. Furthermore, our high-profile location in Pleasantville provides a mixed customer base that will maintain high levels of business in every season, at all times of the day, every day of the week.

Market

Despite recent economic downturns the specialty coffee industry has been a bright spot. Despite the fact that hundreds of businesses across many industries are experiencing poor sales, negative balances, and even bankruptcy, specialty coffee chains are still showing strong growth.

It’s obvious that America still loves good coffee, in good times and in bad.

Pleasantville: The Perfect Launch Market

The Pleasantville market will see Dark Roast Java. This is due to several factors.

  • The wealthy local population
  • All year round tourist activities
  • Ever-changing upscale student population
  • Our location is a magnet for pedestrians and motorists alike.
  • Low media costs
  • Local special events are very popular
  • Prime site location

Dark Roast Java Coffeehouse is located in Pleasantville at one of the most sought-after locations in Pleasantville. It is right in the heart of Pleasantville’s tourism and business district. There are fine dining options nearby, as well as shopping opportunities.

Dark Roast Java Coffee includes all the essential ingredients for immediate success.

Competition

Howard Schultz purchased Starbucks in 1982, and the Starbucks chain was established. Starbucks used to sell whole bean coffee before Schultz transformed the company.

American coffeehouses have been around since 1600. The coffeehouse concept has been around for more than 400 years. In the United States, even as recently as the 1970’s, coffeehouses have been primarily independent businesses, typically with an eclectic Bohemian style.

Why Us?

Our vision is to be the top coffeehouse in Pleasantville, for local residents, downtown business workers, tourists visiting the city, as well as students. We will provide a superior quality experience than any rival. As a result, we intend to create coffeehouses that quickly achieve profitability and sustain an attractive rate of return (20% or more annually) for our investors.

We also want to make our contribution to the welfare of the local community by supporting charitable and civic activities. We will support the farmers who grow our coffee by using Fair Trade, Sustainable Production and Organic products whenever possible.

Dark Roast Java is also open to local suppliers. This keeps the business in the region or in the state.

Expectations

Forecast

The company anticipates rapid acceptance of the Dark Roast Java concept in Pleasantville, with revenues of $750,000+ in the first fiscal year, rising to more than $1,000,000+ in year three. Investors will begin receiving dividends in year 4.

Financial Highlights per Year

Financing is Required

To get us started, we will need investors to invest $250,000