Bauman’s Frozen Custard & Italian Ice will open a scoop shop on a busy street near Eugene, Oregon. Bauman’s Frozen Custard and Italian Ice is a new shop with long-term plans for the Eugene/Springfield area. Along with a $15,000 investment by Matthew Bauman, Bauman’s Frozen Custard hopes to initially make a successful effort to secure start up financing through a combination of investment and debt to establish the location.
Bauman’s will be bringing Frozen Custard to Eugene, where it is currently not available. The initial offerings of the company will include rich, creamy Frozen Custard as well as bright, sweet Italian Ice in a variety of sizes. We plan to build a loyal customer base through selective marketing. Bauman’s Frozen Custard will be a high-end scoop shop that offers a distinguished product offering and is affordable.
Our first year sales will be approximately $66,000. We expect to increase our sales to over $90,000. The second year will see an increase of more than $90,000. We expect to be profitable in the second year, despite a loss in the first year. This will not affect our cash reserves. According to our marketing research, these sales should be easily attainable by even a start up scoop shop. Our overall financial model focuses on long-term opportunities and avoiding quick returns. This is in contrast to the fast-paced, trendy restaurants with shorter lives in bigger cities.
1.1 Mission
To create Italian ice and frozen custard with the highest quality, all-natural frozen custard.
We strive to achieve the highest standards of excellence by providing outstanding service and product offerings in an inviting, relaxing atmosphere.
To actively seek out and meet the needs of customers.
1.2 Objectives
Bauman’s Frozen Custard is a frozen custard that combines Italian Ice and Italian Ice.
- In the first year, you will have more than $65,000 of sales.
- 10% to 30% increase in annual sales over the previous year.
- In our first six (6) month of operation, Frozen Custard will be able to inform at least one-fifth of all residents living within 10 miles of our store about the unique flavor advantages Frozen Custard offers over traditional ice cream.
- You will become the leading Frozen Custard Shop in Eugene.
1.3 Keys for Success
Bauman will share his secrets to success:
- High quality products.
- Building and maintaining relationships with customers to increase repeat sales.
- Significant investment in grass root marketing
- Innovating new product offerings that will differentiate us from our competition.