Opportunity
Solution
We’re the solution. The dollar store.
Market
We expect sales to increase steadily as consumers find that they can purchase a variety of quality items at bargain prices. We plan to tap the retail market by offering pricing that encourages quantity buying. Our pricing will also attract consumers with fixed budgets.
Our target market is those with lower incomes in Bend and Redmond. This includes working class individuals, the elderly, and students, many of whom are price conscious and looking to find a value for their dollar.
Competition
Consumers are looking for quality customer care, fair pricing, and a convenient place.
With customer service and localization key components, competition is fierce. It is important to choose the right merchandise for your store.
Why Us?
The Dollar Store offers a wide range of merchandise at affordable prices. Dedicated to customer service the Dollar Store will give its patrons the kind of service that is respectful and prompt. Dollar Store employees will also receive professional treatment. They will enjoy a stimulating work environment and fair pay. The Dollar Store wants each customer to feel as though he/she has gotten Fifth Avenue treatment at a bargain price.
Expectations
Forecast
The Dollar Store will continue to be open and profitable through year 1. Large capital investments by the owners will give the public a unique and innovative shop that caters to the needs and wants of people on fixed incomes, such as the elderly and low-income families. A strong Dollar Store operation will ensure that it can be self-sufficient.
Financial Highlights by Year
Financing Needed
This is how $120,000 will be broken down:
Ted Brinkman $60,000
Jim Spencer $40,000
Other $20,000