Green Power Consultancy (Burlington, VT) is a start-up business that offers advice and design to architects and consumers about environmentally sensitive buildings. They also offer energy consumption recommendations. Green Power has identified three key factors that have made it a success. Green Power believes that it is important to only offer solutions that can be sourced from the market. The second is to make sure all offerings are based upon economic justifications. A solution must be able to justify its long-term economic worth beyond environmental considerations.
Green Power will target both architects and individual customers. Green Power will have close relationships with architects so that they can offer environmentally friendly solutions to their clients. This group is growing at 7 percent and has 23 potential customer. The second customer group is individual consumers; an environmentally conscious group that have sought out a service provider to help them implement their personal ethics into the design of their new or existing structure.
Green Power offers many services such as advice regarding passive heating and grey water usage, renewable energy considerations, employee transportation options, and recommendations for grey water use.
Green Power will be supervised by Sue Lang and Dan Lang. Dan received a degree in environmental studies, business, and a Masters in architecture. Dan has several years’ experience working in the industry. The second part of the team is Sue Lang. Sue has an MBA and work experience with the Bonneville Power Administration in their renewable energy department. Green Power’, through the combination of outstanding education and valuable work experience will be able successfully execute its business plan.
Green Power forecasts sales at $202,343 in year two and $238,402 in year three. Net profit will be reached in the second year. Green Power will be a profitable, long-lasting business because it has a proven business model and a strong management team.
Mission
Green Power Consultancy strives to provide green energy solutions that are both cost-effective and efficient for existing building owners/lessors. Green Power will grow to be a viable business in Burlington through careful analysis and attentive customer service.
Keys to Success
Green Power has identified several keys to success that will be instrumental in creating a sustainable business. The chances of success will rise significantly if you follow these keys.
Customers demand solutions.
Ensure economic considerations are integrated into all the solutions.
Customer satisfaction must be 100%. Customer expectations must be exceeded by all.
Objectives
Green Power has identified the following objectives for its long-term success:
Proven cost/benefit analysis environmental strategies for structure building, maintenance and consumption.
In five years, you will be the most prominent environmental energy consulting in the state.
Nationally, landfills are closing down or exhausting their remaining capacity. But due to environmental regulations, zoning laws, regulatory and bureaucratic delays and other regulatory and administrative delays, pitifully few new sites are opening to alleviate the growing space crisis. Despite this, municipal waste continues to grow in volume. Handling the nation’s waste stream has become a major problem for most municipalities. Landfills across the country are facing an increasing amount of waste each day, which is causing them to be in constant crisis. Landfills can be compared to owning a gold mine.
Good Earth Resources, Inc. was formed to solve the St. Louis, Missouri municipal waste problem and take advantage of the lucrative advantages of having fully permitted landfills.
Operation
There are four components in this operation: purchase two landfills; sort and recycle incoming waste; import an out-of-state waste stream; and convert landfill gas to either electricity or a fuel alternative.
GER will purchase two landfills: one in Eastern Missouri, Martin Creek Landfill, and one at Barton Sanitary Landfill in Southern Illinois. Both landfills can be found near St. Louis in Missouri. The initial waste stream for both landfills comes from the St. Louis area.
At both landfills, all waste will be sorted and recyclables removed. The remainder will be compacted, baled, and buried in the landfills. Only 10% of all landfills perform these functions today. The remainder prefer to dump the raw waste in their landfills, which ignores a substantial source income.
GER accepts direct waste delivery to its landfills. It also dispatches its own road tractors to haul more distant waste. GER can also transport rail-haul waste from New York City, Chicago, and other cities. GER’s Missouri waste hauling ensures a steady waste stream that is independent of any other sources. This will allow it to reach its income projections within the first month. GER will initially accept 1,540 tonnes of Missouri waste to its landfills each day.
Unique Features
The landfills collect incoming waste and place it in receiving facilities. The waste is transferred onto conveyers, where employee-sorters sort out all paper, cardboards, glass, plastic, metals, and other materials. The remainder will be compressed into bales of two-thirds of a cubic yard. Bales will be stacked in a large, PVC-wrapped cell in the landfill that allows efficient capture of the methane gas. This is a standard practice in most landfills.
Baling organic waste, and removing any recyclable material, adds significant value. Gross revenues are also increased by recycling sales.
Landfill Valuation
Landfills are valued according to the volume of waste in cubic yards (‘#8220’air yards’#8221) that can fit into the allowed area. The volume of the deposited waste can be multiplied five-fold through compacting. Martin Creek’s permit allows it to take in 3,612,000 cubic feet. It covers 42 acres. The landfill would fill in 6+ years with 2,000 cubic yards per day of loose waste, buried without compaction. Recycling, compacting, baling, and baling can reduce the landfill’s life to 2,000 yards. This increases both value and gross income.
The current fee per cubic yard of waste is $11.33 ($34.00 per ton) in the St. Louis area. In 6+ years, $35,328,000 can be generated from 42 acres of loose waste at 2,000 cubic yards/day. The same area can be reused for 32 years by recycling, compacting, and baling. Or, you can increase the daily volume. Compacting and sorting are relatively inexpensive in comparison with the increase in valuation. However, recyclables can offset these costs.
Company Objectives
Anticipating the arrival of waste haulers, GER anticipates collecting 940 tons per day for Barton during its first months of operations. This generates in excess of $5,500,000 revenues per year. Additional 600 tons per day for Martin Creek are transported to Barton during Martin Creek’s construction. This adds $4,000,000. Investors will enjoy a great annual return and the opportunity to own a profitable business with dividends for the first year.
Principals from GER will find other sources to boost this projected waste stream. They may look into New York City or Chicago as well as other large metropolitan areas. Rail spurs are an integral part of this plan. Once operational, they will facilitate the incoming flow waste from distant locations.
Within 12 months of establishing operations, GER can collect methane gases and convert them to energy. This will increase annual revenues.
Management
GER’s principals, who are highly skilled in every aspect of business, founded this company to fulfill the growing demand for St. Louis landfills and to make it a profitable business.
Don Smith, co-founder of GER, has extensive experience in waste collection, landfill operation, and waste handling. During the 1980s, he managed three major Chicago landfills as well as one located in Gary, Indiana. Later, he ran a hazardous waste disposal facility in Scott City. His skills in working with Department of Natural Resources led to the landfill permit now held by the property. He constructed and operated a municipal waste transfer station in Wellston, Missouri in 1984.
John App, cofounder of GER has strong financial and marketing backgrounds and will focus on developing out-of-state waste streams sources from New York City or Chicago. App has owned and managed several businesses over the years. He also served as a founding board member of Capital Bank of Carlsbad in California. In 1974, he was elected to the Orange County California Board of Education.
G. Calvin Rathbone Esq. G. Calvin Rathbone, Esq. serves as corporate counsel for GER. He has a strong sales background and will assist with the development of state waste streams sources. Previous experience with Mr. Rathbone includes managing sales and marketing for an equipment company for the exploration and production oil and gas.
General Plan of Action
The principals are looking for a $16,469 951 net investment to:
Purchase both the Martin Creek and Barton landfills.
Augment the daily waste stream to Barton landfill by hauling waste.
Barton should have compacting and sorting machines to extend the life of its landfill.
Complete the construction of Martin Creek landfill.
Lease or purchase machinery and vehicles needed for operations.
Two transfer stations should be built to collect waste from Missouri cities.
For additional revenue, use methane.
1.1 Objectives
Sales in excess of $6,000,000 ($11,000,000 with an additional 600 tons/day designated for Martin Creek) for the first twelve months of operations by augmenting the incoming waste to Barton landfill and growing each year thereafter.
Barton will have at least one recycling plant installed, with room for expansion up to two.
Construct Martin Creek landfill, and extend the landfill permit for an additional 80 acres.
To renovate an abandoned rail spur near Barton, you can purchase property. Construction will take approximately ninety minutes.
Continue to market Martin Creek & Barton by contacting additional cities and hauling businesses, including out of-state sources.
1.2 Mission
GER will take waste from designated transfer points to either one of its two landfills. This will benefit both parties, since it will lower GER customer’s costs, and through GER’s more efficient transportation, will provide an additional waste stream to GER.
All recyclable materials will go to GER for disposal and sale. GER will accept old vehicle tires as income at the landfills. Each aspect of this operation will not only increase cash flow but also help the environment. The principals of GER will make every effort to use all resources to protect the environment.
1.3 Keys to Success
Concentrate on bringing Martin Creek and Barton the maximum amount of waste capacity.
As efficiently and profitably possible, process the waste stream. Try to minimize stoppages and downtime.
Operate the landfill operation as efficiently and safely as possible using every method to increase profits yet maintain a high concern for the environment.
Maintain family-like atmosphere for all associated with GER, co-workers and customers alike.