Aztec Food Exports (Aztec), which will import food products from Mexico, will serve as a hub for the city’s growing Hispanic/Latino population in the Greater Richmond region. This community now represents half of Richmond Metro’s (250,000) population. It has experienced a 70% growth over the last five-years. Aztec has proven to be a more successful supplier of mexican foods products to the PriceRight supermarkets. From this base, Aztec will build a successful business serving the area’s large and small markets.
1.1 Objectives
- Aztec Imports will be the most important importer in Richmond of mexican food items.
- In the next two years, we will see a 20% increase in the number mexican food products sold on local markets.
- Build solid working relationships with the purchasing agents of the local stores serving Richmond’s growing Hispanic/Latino population.
1.2 Mission
Aztec’s mission is to supply Mexican food imports to Richmond stores which are currently being poorly served by importers located over 150 miles away. Raymond Garcia, Aztec’s coowner, will draw on his import experience, knowledge of the food retail market, and contacts in Mexico to provide products that are in demand.
1.3 Keys for Success
These are the keys to Aztec’s success:
- Offering high-quality, unique products that are not readily available elsewhere. This is critical to maintain the niche market segments mentioned in our mission statement.
- Reliable and timely deliveries. Aztec must fulfill its delivery commitments. This is due to Mexico’s business culture. Aztec needs to plan long-term in order for orders to be placed.
- A reliable administration who is available to help customers, prepare accurate bills, follow up on orders, and keep a close watch over expenses and collections of accounts receivables.