Gaian Adventure Fabric and Notions operates both in brick and mortar and online. It is based in Eugene, OR. Gaian, as the name suggests, sells outdoor fabrics. Gaian’s selection will be among the most extensive on the Web. Gaian will be focusing on creating a simple and engaging website. Having an easily navigated, simple to use, website is key for transforming lookers into customers. The entire Web inventory is available at the brick-and-mortar store in Eugene, which is an outdoorsy community. While most business will be conducted online, brick-and-mortar sales will still provide revenue.
Gaian Adventure fabric and Notions will quickly grow their market share thanks to seasoned management, and a professionally-developed website. Gaian will reach profitability in the first year.
1.1 Objectives
These are the objectives for the first three year of operation:
- To create a start-up business whose primary goal is to exceed customer’s expectations.
- Superior performance can increase the number client served by 20%
- To develop a sustainable business, surviving off of its own cash flow.
1.2 Mission
Gaian Adventure fabrics and notions’ mission is provide outdoor fabric, notions and accessories to customers. We exist to attract and maintain customers. If we follow this maxim, all else will follow. Our services will meet or exceed customer expectations.