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Businnes Plan

Art Sales Custom Framing Business Plan


Art Sales Custom Framing Business Plan



Introduction

Hart Fraeme Gallery specializes in fine art, custom frames and other services. Hart Fraeme Gallery is a high-quality custom frame shop. This company is unique in that it provides same-day and eleven-day custom framing in contrast to the industry standard 21-day lead times. Hart Fraeme Gallery was established with the intention of providing the Triopolis area with innovative and trend-setting designs, as well as a high quality finished product at unbeatable speeds.


The Company

Hart Fraeme Gallery S-Corporation is managed by Hart Fraeme. Hart Fraeme is an experienced operator of custom frames shops and another art gallery. Hart Fraeme Gallery was formed by the expertise, contacts and knowledge that Mr. Fraeme accumulated over this time.

The company does not currently have a physical retail location. However plans are underway for acquiring a location at Uptown Mall in September 2005. This location is attractive due to the relative lack of nearby frame shops, as well as the area demographics, which mirror those of Hart Fraeme Gallery’s target customer.


Products and Services

As mentioned above, Hart Fraeme Gallery’s primary focus will be on custom framing, which is expected to generate roughly 75% of monthly income. Although Hart Fraeme Gallery will offer artwork for sale, this will be primarily a service to its customers and not more than 25% of the monthly sales. Nevertheless, artwork is necessary as a tool to model and sell custom framing options, which are many. It will have a variety of over 500 mouldings, and more than 1,000 unique matboards. In addition, Hart Fraeme Gallery will offer a large variety of decorative mat cuts, design styles, and display options.


Financial Outlook

Strong demand is evident for custom framing. In fact, 42% consumers indicate that they expect to make a purchase in the next 12 months. In 2006, industry analysts predict that custom framing sales will increase by 4-6%. Given this, Hart Fraeme Gallery is confident that it can enter and establish itself in the market successfully. Financial projections are positive, and the company expects to generate healthy sustainable income and gross margin over the next three years.

1.1 Objectives

Hart Fraeme Gallery aims to achieve four key goals. The first two goals are about establishing a market presence from the beginning, while the third is ongoing.

    1. Establish a retail outlet in Triopolis. The company plans to enter into an agreement with Uptown Mall, to lease retail space ranging from 1,500 to 2,580 square feet and a stockroom / workshop area measuring at least 750 feet.
    1. Marketers can increase awareness of the product and company to consumers. You can do this by placing ads in local newspapers for the four weeks before and two weeks after the grand opening. Then, you can continue advertising for three months on alternate weeks, averaging as much or less as your results dictate. A website will be created by the company that details products and services. This will include an online shopping cart so you can make Web purchases.
    1. Leading the industry in terms of project completion time. Most orders are completed within 11 days. Same-day framing is possible with certain materials. To do this, it will be necessary to purchase the requisite framing equipment, and to keep it on-site, along with a selection of stock materials for same-day projects. Establishing business relationships with industry leaders such as Roma Moulding or Mouldique is essential, along with maintaining weekly orders and delivery schedules.
  1. Custom framing is the main focus. This emphasizes high-end and cutting-edge design. To do this, the company will monitor changing design and decor trends. It is essential that staff follow these trends. To do this, the company will subscribe multiple trade magazines such Picture Framing Magazine. Decor. Art Business News.

1.

2 Mission

Hart Fraeme Gallery was started with the mission to provide the Triopolis with the most innovative, forward-thinking designs and an unmatched product quality.

Three things are the core of the company’s pride:

  1. Eye-catching, unique frame designs, stemming from a strong knowledge and continuing study of both current and traditional decorating styles and design trends.
  2. A commitment to excellence and the highest quality craftsmanship
  3. Work dedication and the drive to exceed the industry standard three-week deadline for product completion.

Success keys 1.3

Hart Fraeme Gallery has four key elements that are essential to its success:

  1. Quality Craftsmanship Because picture framing has a visual aspect, it must be of exceptional quality.
  2. Creativity and Innovation Customer expects unique products that are tailored to their needs.
  3. Fast, Professional Services It’s refreshing to see eleven days in a business with a standard lead time of three weeks. Additionally, in today’s society, same-day framing is in demand.
  4. Embracing technology &#8211: The computer is a time-saver for every business, art included, and modern framing professionals are finding that computerized equipment is becoming a necessity.