Laser Tag will be located in the Big Mall shopping center, which serves many of the 115,000 people who live in the MyTown metropolitan area. Big Mall shopping centre is located at 415 North West Birch Road. This road carries over 30,000 vehicles each day.
Laser Tag is a state of the art laser tag game. It’s played in a darkened arena measuring 4,500 feet in size in which players attempt to capture their opponents’ bases. Smoke is everywhere. Lights flash. Music pounds. You aim your “laser” through the crowd to destroy your opponents. Laser Tag is a heart-pounding, adrenalin-pumping game, in which strategy and luck are joined to defeat your opponents.
The lobby is beautifully decorated with a theme to give players a WOW! effect. Two tokens, 50 cents each, allow them to select from among the top 20 video games. They can rent one of three party rooms for $119 if they are part of corporate groups that recognize achievements or people celebrating birthdays.
The Zone Systems Company is providing the laser gaming equipment featured on MTV’s Battle of The Sexes TV shows and Walt Disney World. Zone Systems offers 24 hour support for the state-ofthe-art laser tags equipment and the software that Zone Systems produces. Facilities centers around the world use Zone Systems’ products. Zone Systems is a leading manufacturer of laser tag gear worldwide and has been in operation for more than 16 years. Zone Systems will provide the Zone Systems software as well as a companion point-of sale system. This software will manage all aspects of your facility’s operation.
Laser Tag will operate as an Ohio subchapter S organization. John Smith will be the manager and owner of 100% of the Corporation. John Smith is a self-employed entrepreneur who has previously opened two successful businesses. John Smith is a successful 20-year business veteran with experience in marketing, accountability, management, training, and supervision.
This region is looking for high-quality and state-ofthe-art electronic entertainment. Principals will have the skills and training required to operate the laser-tag complex. At this point in time, the necessary start-up costs have been identified. These numbers can be exact, or they can be estimates based only on preliminary conversations that have been had with potential suppliers.
This plan has given the principals every reason to believe that the business can succeed. It is a well-known franchise operation. The management team has proven business skills as well as the ability to communicate with people. The principals are optimistic that the loan would be repaid within 7 years and at an average annual interest rate (11%).
The following Highlights chart is based upon a worst-case projection of 35% of full capacity.
1.1 Objectives
Laser Tag will develop a “stand-alone” Laser Tag center that will bring unique entertainment to Prosperous County/MyTown in Ohio and surrounding areas. The majority of the revenue will come from laser tag games, with the rest coming from other devices and video games. Laser Tag will invest 60% of its expected Return on Investment within one year to make state-of the-art improvements. This will allow Laser Tag to “lead from front” in a constantly changing and attractive laser tag market. Laser Tag will continue to expand its food-and-beverage capabilities and improve upon its top-quality videogames. It will also provide souvenir shirts, sweats and mugs for its patrons and members.
1.2 Mission
Laser tag players will have a blast playing this exciting game in a 4,500-square-foot arena. It is low-lit and safe. Laser Tag will offer an enjoyable, pleasant atmosphere while being committed to maintaining an environment enticing to not only teens and young adults, but also to the entire family. Our staff can welcome guests as special guests, assist with group functions, such as birthday parties and recognition events for scouts, to ensure everyone has an enjoyable, fun experience.
1.3 Keys for Success
The key success factors of themed environments, staff education, customer satisfaction, marketing, and the equipment are all important.
Themed environments include WOW! Facility design is important. Zone Systems is a company that really understands WOW! factor. Zone Systems’s concepts are visually stimulating and cutting-edge. These topics are very relatable to today’s teenage males.
Staff Training is critical to the goal of excellent customer service. A poorly trained staff member could ruin the chance of booking a $150 birthday party or corporate event worth several hundred dollars.
Customer satisfaction is essential for the long-term viability of the facility. Being polite, ensuring guests’′ safety, satisfaction, and providing a pleasant environment are essential for long-term profitability and turning this trend into a viable business.
Marketing is one of the greatest issues in the industry. Too many people think they are Kevin Costner in ‘#8220’ Field of Dreams. Build it and they will come! People will spend thousands of pounds on their facility and not a single cent on marketing. Then they wonder why they are closing.
Equipment is the touchy, feely part of this business. Your customers will be handling and wearing the gear for 10 minutes and longer. Their entire experience will rely on the gear’s ability to enhance their enjoyment of the event.