GlobeSpan Meeting Planners, Inc., (GlobeSpan), will be a company that specializes in representing meeting planners from all industries. They have more than 17 years of experience working with international and domestic meeting planners. GlobeSpan will let the founders use their experience working with hotel and resort managers around the globe to help them become meeting planners.
GlobeSpan Meeting Planners will be partnering with HelmsBriscoe – the industry’s largest and most respected meeting and conference resource company – thereby putting a full service operational division at GlobeSpan’’s disposal.
1.1 Mission
GlobeSpan Meeting Planners has the goal of being the top-producing member of the HelmsBriscoe conference planning alliance and providing high quality services to our clients. GlobeSpan offers a full meeting resource which includes rate and contract negotiation, hotel/resort searches, and on-site management. It also provides recommendations and complete event planning. GlobeSpan will be compensated by the hotels/resorts, and by the complete event planning/airline/cruise assistance offered by HelmsBriscoe’s Resource One at the rate of six percent of gross revenues generated, paid in commission. GlobeSpan offers a valuable and easy alternative to its clients as well as a flexible working environment with fair compensation for its founders.
Success keys 1.2
For success, we must achieve four key elements.
Client prospecting that is persistent and diligent.
We provide reliable, timely and cost-saving site searches that only show the hotels/resorts that best meet the client’s needs.
Maximizing revenue potential by offering all commission-based services provided by HelmsBriscoe’s Resource One, turning a program which would have been commission on hotel rooms only revenue into commission on complete program revenue (air, production/audiovisual, program planning).
Utilize the combined expertise of the owners to add value to the client.
1.3 Objectives
To book a gross commission of $30,000 before December 31, Year 1.
To receive a $120,000 gross commission by December 31, year 2.
To book a $284,000 gross sales commission by December 31, Year 3
To repay $50,000 of small business loans by July 1, Year 4.
West Pacific Marketing Consultants will provide targeted marketing services for businesses in Indonesia and Asia. This plan aims to increase company sales and profits by providing retainer consulting, project consultancy, market research and industry analysis, feasibility studies and strategic analysis and report services.
This plan highlights the target gross margin and sales revenue. This chart and the tables later in the plan show the target gross margin and sales-revenue of each year of the plan. These numbers represent the top prospects for West Pacific Marketing Consultants. This is possible by taking a proactive approach to clients and teaming up with technology providers. Partnering with local and regional engineering suppliers to lower costs, improve pricing and reduce risk are some of the ways in which we can achieve these targets.
The five-years of market research have been used to create this business plan. The data shows that the market size, growth, geographical segments, customer perceptions, perceptions, and buying behaviour trends are all on the rise and will continue to do so for the next five year. West Pacific Marketing Consultants is confident that it can fill this marketing niche. Operational operations will start in January 1.
Notice: All figures in this plan are in U.S. dollars and reflect the currency exchange rate $1 = Rp 7,200.
1.1 Objectives
West Pacific Marketing Consultants aims to achieve an equal and fair profit within the business–to–business (B2B), or business–to–consumer(B2C), market services industry. This goal can be achieved by achieving the numbers in the Sales Forecast or Financial Plan topics.
1.2 Mission
West Pacific Marketing Consultants offers a range of high-quality consulting services that are affordable and reliable to individuals, businesses, government agencies, nongovernmental organizations (NGO) and institutions. Our services include market intelligence, business development, market intelligence and analysis of industrial sectors. We also provide sales assistance to global companies looking for Indonesian markets.
The current situation in Indonesia is characterized by difficult times, low investment appetites and cutting costs. Budgets are also being cut. After completing a five-year research project, West Pacific Marketing Consultants realized that their potential clients would be interested not only in doing things smarter but also in having reliable market information. West Pacific Marketing Consultants believes it can offer both solutions and value to its clients. The company’s senior executives have worked with reputable U.S.-based companies for over 14 years and have extensive knowledge about the Pacific, Asian and Pacific business environment.
1.3 Keys to Success
West Pacific Marketing Consultants has two key keys to success. These are broadlky characterized as Internal and External Factors, and are explained in more detail in the following two sections.
1.3.1 External (Business Environment Factors)
The Asia-Pacific Region has entered an interesting time. It is experiencing a shift from the 8220old economy#8221 to the new “global economy#8221. This process brings tremendous economic development, capital mobility, and liberalization. The profile of customers has changed as a result of the new global economy. It brings new economics and new market structures. Customers have changed their roles from ‘#8220solution requester” to “value seeker” and from clients to business partners to “business partners”.
West Pacific Marketing Consultants focuses on building relationships with digital content, companies, government agencies, regional (provincial), and NGOs as potential business partners.
1.3.2 Internal Factors
Some basic internal factors are believed to be responsible for the company’s success. These are:
Selling and Marketing power
. The services the company provides are made attractive in order to maintain a certain percentage of B2B and B2C clients. Being a market intelligence services provider, business and market development consulting services provider, and business and sales representative, West Pacific Marketing Consultants demonstrates a successful approach in converting its reputation into an excellent brand to ensure the conversion of its clients’ knowledge into their intellectual property, thus creating value for its clients.
Excellence in fulfilling the promises
. Clients don’t purchase features, they buy advantages. To claim a benefit, you must present proof and file a claim. This company has had success in submitting claim after claim.
To increase business leads, you need visibility
. Participation by the company at online business alliances between reputable global players in electronic-business technology is a must. Palo Alto Software as well B2BToday.com, are just two examples. Strategic relationships must also be made with companies, government institutions, regional (provincial) government offices, and NGOs, as well as with individual customers.
Customers are satisfied with high-quality services
. Everything the company sells is guaranteed; therefore, the services have to do what the customers want, and do it well. It is vital that the company has long-term customer satisfaction.
Multiple opportunities can be created from one line of expertise
. West Pacific Marketing Consultants has the ability to draw on its single source of expertise for multiple revenue-generating opportunities. This includes business development, market intelligence and analysis of industrial sectors, channel development at a global level, and sales assistance for Indonesian companies.
Important management team. The right management team is integral, and must have a strong foundation in marketing, management, finance, and services development. The company is confident about its team.