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Solar Water Heater Distributor Business Plan


Solar Water Heater Distributor Business Plan


Sun Heat, an American start-up offering solar home heating systems, is led by Sara Clark.

The Market

Southern California’s solar heating market is large. The region receives more than 245 hours of sun each year. Sun Heat has identified two distinct market segments that they will market their products to. The first segment is the DIY segment of individuals. The second category is for people who can hire a professional installer to implement the system at home. This segment has a 9.9% annual growth rate, and there are 3.9million potential customers. Professional install has an annual growth rate of 8% and potential customers of 2.7 million.

The products

Sun Heat can sell you two kinds of solar home heat heating system. The do-it-yourself and licensed versions. Both are both environmentally responsible and cost-conscious.

Sun Heat’s system can save the individual family from 70%-90% of the total amount spent on the electricity used for heating water.

Management

Sara Clark is Sun Heat’s leader. She has the education, experience and knowledge to carry out this successful business model. Sara holds a Bachelor’s degree in environmental studies as well as Masters degrees in engineering management and business administration. Year two and third are expected to witness significant growth in sales. Net profit will be correspondingly growing for years two and three.

1.1 Objectives

  • To be the leader in solar-based water heating systems.
  • Rapid market penetration in the first three years.
  • To develop a customer-centric, technology-driven organization.

1.2 Mission

Sun Heat’s mission is to become the premier solar water heater company offering the highest quality products and customer service while saving customers money and making positive contributions to our environment.

1.3 Keys for Success

Sun Heat identified three keys to growth that will allow the company to become a leader in mature markets.

  • We offer cutting-edge, reliable, easy-to use and maintain solar water heating solutions.
  • Making solar heating a mainstream source of energy.
  • Establishing and implementing financial controls.