Acme Consulting is a consultancy company that specializes in the marketing of high-tech products in international markets. The company provides high tech manufacturers with an affordable, reliable alternative to in-house resources.
Acme Consulting will be a California C-corporation, with Santa Clara County as its headquarters. The principal investors and operators of Acme Consulting are the company’s principal operators. The initial office will be established in A-quality office space in the Santa Clara County “Silicon Valley” area of California, the heart of the U.S. high tech industry.
Within the US and European high tech firms that Acme plans to target,we will focus on large manufacturer corporations such as HP, IBM & Microsoft. The medium-sized businesses in high-growth areas like multimedia and software will be our secondary target. Acme will face challenges in establishing itself as a real consultancy company that is positioned as a relatively safe corporate purchase.
There are several types of industry competition. However, the most significant is when companies decide to do their own market research and business development. There are also large, well known management consulting firms such as Arthur Anderson, Boston Consulting Group, etc. These companies are generalist in nature and do not focus on a niche market. Their inability to find the most skilled people for client projects is another problem. Dataquest Research Institute and Stanford Research Institute are two other competitors. Acme Consulting is able to offer high-level consulting services that help companies integrate market data and company goals.
Acme Consulting will be priced at the upper edge of what the market will bear, competing with the name-brand consultants. Acme Consulting’s pricing is consistent with its overall positioning as a provider of high-level expertise.
The founders of Acme were previously marketers for personal computers, consulting services, and market research. All in international markets. They are founding Acme to formalize the consulting services they offer. Acme should be managed jointly by working partners. We start with 3-5 partners.
The firm predicts that the company will earn approximately $65,000 by year 3, with a net income margin of 6%. The company intends to take on approximately $130,000 of current debt and to raise $50,000 in long term debt in order to invest in long-term assets. The company does anticipate no cash flow problems.
1.1 Objectives
- 550,000 sales in year 1 and $1million by year 3.
- Gross margin greater that 70%
- More than 5% net income by year 3.
1.2 Mission
Acme Consulting offers high technology manufacturers an alternative to internal resources for business development, channel development, and market development. A true alternative to in-house resources offers a very high level of practical experience, know-how, contacts, and confidentiality. Acme can help clients develop new areas more professionally and with less risk than working entirely in-house. Acme must also have the ability to keep its finances in order, charge a high rate for its services, and deliver an even greater value to clients. For European clients in the United States, Acme’s first focus will be on development in the European or Latin American markets.
1.3 Keys of Success
- Excellence in fulfilling your promise.
- Developing visibility to generate new business leads.
- Utilizing a single pool to create multiple revenue opportunities: market research published report, retainer consultancy, project consulting, market consulting, market consulting.