Arz al-Lubnan Hookah Bar is a new concept that focuses on hookah bars for college-aged customers. Sayed and Yasmine Batroun, the founders of the business, will open their first bar in Trendytown. The company will make revenue from the sale of non-alcoholic beverages, flavored tobaccos, and appetizers. The business is seeking angel investor funding in order to open its first store.
The business projects to become profitable in its first year with good profit from strong sales in the first year. The third year of operation will see sales triple. High margin products will make the net profit respectable. A franchise sale to a chain or bars seeking to expand their market is an option for investors.
Objectives
Arz al-Lubnan Hookah Bar is launching its first lounge for hookah.
- To establish a community of hookah smokers who contribute programming, events, and culture ideas to Arz al-Lubnan Hookah Bar resulting in 50 events or programs held in its third year of operation.
- To maintain a Facebook Fan page of 5,000 individuals by the end of its third year as a sign of its community.
- To become profitable in its 2nd year through the sales of tobacco, food and beverages.
- To establish a franchise model of hookah bars.
Mission
Arz al-Lubnan Hookah Bar’s mission is to create a relaxed, stimulating and energetic environment where hookah smokers as well as new converts can meet. The environment will include elements from Middle Eastern culture, as well as local culture.
Keys to Success
The keys to success for Arz al-Lubnan Hookah Bar are:
- Create a comfortable environment
- High quality hookah, food, and drink.
- Develop a loyal core audience
- Increase the number of hookah-smokers in Trendytown
- To energize the customer base, create their own culture and events in Arz al-Lubnan Hookah Bar