Rockin’#8217. Roll has a traditional bowling alley, karaoke room, gaming parlor and restaurant. It is the home of Pelvis Restley – the King of Rockin’. Rockin’#8217 Roll is known for its legendary bowling and ability to rock harder than the rest.
Seattle’s bowling industry has a declining customer base in recent decades. Today’s senior citizens are avid bowlers from yesterday. The Baby-Boomers began to question the actions of their elders and turned away from bowling. Bowling, America’s favorite athletic event, fell out of favor.
Seattle lost its bowling alleys as a result of increased competition among bowling alleys in an effort to attract a smaller customer base. Fewer bowling alleys further diminished the number of future bowlers. The loss of bowling alleys has meant the loss of community centers and athletic events.
Seattle doesn’t need to replace the sport of social and competitive bowling, but it does require innovation and a reminder of the lost culture of bowling. Pelvis restley understands the trend toward revitalization in bowling culture because of his participation in bowling as a youngster and his involvement with the Professional Bowling Association.
These clients are on limited income and will come to Rockin’ Roll for the prices. The preparation of the menu and drinks will be heavily influenced by senior discounts. The King’s music and plastic seats will bring back memories of childhood for seniors once they are at the door.
Seniors will be stimulated by the games and competitions between the adults and youths. This will keep these customers coming back for more. Rockin’#8217; Roll will ask seniors to help organize the adult- and teenage bowling leagues.
Entertainment industry customers flock to the most affordable and comfortable place they can find. Rockin’#8217’Roll offers separate Rockin’#8217’Roll environments for seniors, youths and bowling players in the visible but not audible spaces of the restaurant and lounge.
Rockin’#8217’ Roll offers seniors discounts, low-cost meals for youths, and tournament rates to bowling leaguers.
Pelvis has worked as both a local bowler and as a marketing and business analyst at the Professional Bowling Association. Pelvis’s past experience will enable him to connect with local and national bowlers to recruit leaguers.
Rockin’’, Roll bowling is often introduced to new customers by friends. The reason for this is that most people only go out to their regular hang-outs, to places they feel comfortable, or to places where they will find their friends. Bowling leaguers will find the Rockin’ Roll bowling alley when their friends ask them to meet for a Rockin’ Roll nine game bowling league.
Once in the door, these customers will be greeted by Pelvis Restley and will be treated like kings and queens in the bowling alley, restaurant and lounge. They will return to the Rockin’′ Roll bowling lanes to reconnect with their friends and to find their comfort zone.
Pelvis will also gain access to his contacts in the Professional Bowling Association for the purpose of encouraging televised touring tournaments. By year two, bowling leaguers will introduce their friends to Rockin’ Roll. Rockin’#8217′ Roll will give fame and fortune to its bowling leaguers through the Bowling for Dollars television tournament in year 2.
Youths will be interested in finding a fun place where they can spend time outside of the house with people their age. It will have two sides to its appeal for teens of similar age. A teenagers’ bowling league will be held at Rockin’#8217’ Roll on Saturday mornings. Second, Rockin’#8217’ Roll will host a teenagers bowling league in a rock-proofed fishbowl area. There they will be able to play all the latest video games and their parents can view them from the bowling lanes.
Parents will encourage youths to attend Rockin’’ Rock because they can hear their Rockin’#8217’ Rock and bowl, while knowing that their children live nearby. A restaurant will also be open to cater for young tastes, with a wide selection of fryers and low fat fruit and vegetable snacks.
After three years, Rockin’′ Roll Bowling Lanes will be generating approximately $718,000 total sales. Rockin’#8217’ Roll will rise in Fremont as the most visited entertainment spot. The business will become more efficient and make more money for every dollar spent. The profit margins will gradually increase. Rockin’’, Roll Bowling Lanes are a great opportunity to bring entertainment and athleticism together at one center and put bowling back in the spotlight.
1.1 Mission
Rockin’′ Roll is a Seattle-based entertainment company that provides high quality dining and entertainment. We offer the best bowling, gambling, gaming, drinking, and singing around.
1.2 Objectives
- Sales of $437,570 in year one and $718,370 by year three.
- Gross margin higher than 65%.
- More than 10% net income in the third year.
1.3 Keys of Success
- Excellence in entertainment.
- A community of regulars.
- Leveraging from a single league of bowlers into a city of bowling lovers.