The market place for nursery products, and services is changing in both scope and form. The market is growing and the consumer is becoming more sophisticated.
During the last seven years, the number of U.S. households increased 10 percent to 140.9 million. According to National Association of Realtors’, there will be over 4.5 million home sales this year. The National Association of Home Builders predicts that 903,000 homes will be constructed in the coming year.
These facts alone are enough to show that there is great potential for forest products. These facts are not enough. It has seen a substantial population shift. According to the U.S. Department of Commerce the baby boomers dominate the housing market. In the next four year, the 45-to 56-year-old age bracket will rise by 54 percent. Recently, 45 to 60 year old customers emerged as the nursery industry’s primary buyers, accounting for 50 percent of retail nursery sales.
Last year, a quarter of U.S. households spent an average of $500 each for landscaping (installing plant material in original or renovated landscapes). This helped retailers ring up over $5 billion in sales.
Glen Mar Forest Products will offer this growing customer base a new product line that will change the face of landscaping. Rainbow Mulch(tm) is the name of the product. This color enhanced shredded hardwood mulch is colorfast and environmentally safe. It is non-toxic and safe for animals and plants. The product is 100% organic and produced from virgin wood products.
The customer can choose from five rainbow colors:
- Rainbow Gold
- Rainbow Brown
- Rainbow Green
- Rainbow Grey
- Rainbow White
Rainbow Mulch(tm), an innovative landscaping tool, transforms a boring lawn into a stunning landscape.
1.1 Objectives
- Glen Mar Forest Products is the region’s leader in producing color-enhanced mulch.
- Over the next 2 years, the number of Glen Mar Forest Products retailers will increase by 20%
- Establish a strong working relationship with all of the region’s wholesale landscape product distributors.
1.2 Mission
Glen Mar’’s mission it to offer innovative landscaping products for its customers. Glen Mar’s owner Charles Marshall will leverage his landscaping experience and work with regional distributors to create landscaping products that will be revolutionary.
1.3 Keys to Success
These are the keys for success in Glen MarՉ۪s business
- Offering innovative landscaping products. This is crucial for maintaining the niche markets mentioned in the mission.
- Reliable and timely delivery Glen Mar must fulfill its delivery commitments.
- Reliable and reliable administration, who can assist customers, prepare accurate invoices, follow-up orders on documentation, and keep close tabs on expenses and collection of receivables.