Tag Archives: magazine

Businnes Plan

Magazine Journalist Business Plan


Magazine Journalist Business Plan


Write Bike provides bicycle-specific correspondent services via written articles. It is a home-based business. Kraig Guthrie will be the sole employee and founder of Write Bike. He will create cycling-related articles for various print and online magazines on a freelance basis. Write Bike will be a home-based business that can leverage Kraig’s industry knowledge.

Services

Write Bike is able to produce a wide range of cycling related articles. Some of these articles will feature product reviews. Kraig is able to provide objective product testing by conducting extensive testing and using consistent criteria-based measurements. Write Bike also provides interviews, usually with industry leaders and professional racers. Kraig has raced at the elite race level in the past and is familiar with many racers. He can also offer interviews written to different publications. Kraig also will be selling reports on the annual bicycling industry trade shows. These are the top places to see new product launches. His extensive riding experience and education will allow him to provide training and fitness articles. Write Bike will write articles either on demand or speculatively.

The Market

A few years back, the only source for cycling information was the local bicycle shop or the printed magazine. Many cycling-specific websites now act as online magazines, thanks to the growth of the Internet. Write Bike sells articles either to print magazines or online magazines. Due to a consolidation phenomenon within the publishing industry, many different magazines are merging into larger units and many staff writers are being let go. Write Bike benefits from this because it increases demand for freelance articles. The two target market customers: print and online magazines, comprise a total of 350 potential customers, 250 and 100 respectively. These two segments of customers are growing at 2%-8% per annum.

Management

Kraig Guthrie has a lot of experience in writing bikes. Brown University awarded Kraig a Bachelor’s degree in Biology and Journalism. While at Brown Kraig raced on their cycling team as well as wrote for the student newspaper. Upon graduation Kraig continued to pursue cycling, both at a competitive level as well as business related. Kraig rode as an elite bicycler at the Olympic Training sessions. Kraig also owned a bicycle shop that he ran for several years. Kraig moved to Shimano America, a leading bicycle component manufacturer. Kraig gained a deep understanding of the industry through a variety jobs and responsibilities at Shimano. Kraig’s knowledge of the industry and its people will be an asset in the creation of articles.

1.1 Mission

Write Bike is committed to writing well-written articles on the bicycle industry. By leveraging Kraig’s extensive network of colleagues within the industry, Write Bike is able to offer a rare insight of the industry.

1.2 Keys to Success

  • Write well-written, informative articles for the bicycle industry.
  • Continue to create a network to exchange information with other people and to expand the market’s acceptance of WriteBike’s articles.
  • Always keep in mind the audience.

1.3 Objectives

  • Write consistent and regular articles with multiple publications.
  • Make a home-based, profitable business.
  • Continue to develop and maintain a network of contacts within the bicycle industry.


Businnes Plan

Magazine Publisher Business Plan


Magazine Publisher Business Plan


The Group Publishing, Inc. (Group Publishing) is the publisher of “Artists In Business” magazine. The magazine, which printed the first issue in July/August 1996 and is directed to artists of all levels within the United States, has been published several times since then. The management of Group Publishing is targeting a total combined circulation of “Artists In Business” of 206,000 in year one, increasing to 310,000 by the end of year three. The magazine will be published bimonthly with increased presses during the first three-years. Subscriptions can be built using sample distribution, organizational sale, and direct mail targeting artists.

In addition, Group Publishing will market books via direct marketing and through established artist distribution channels. Group Publishing will market books directly through its magazine readership.

Publishing is a high-profit, high-margin business. Successful marketing is the key to success. To increase its total distribution base quickly, the Group employs a multi-dimensional sales strategy and marketing plan. The same channels and methods were utilized to establish a circulation of 500,000 in the first year for the Visionary Artist’s periodical.

The Group’s plan, if executed well, will result in sales revenues of $3.1million the first year, $4.8million the second year, and $6.4million the third year. Net profit will increase steadily over the next three years.

The following chart shows you the highlights of your business plan. Each year, sales, margins, as well as net profit, increase. The marketing costs involved in building the base of circulation are the reason for the lowest margins.

1.1 Objectives

The initial objectives of The Group are as follows:

  1. To raise $150,000 seed capital to ensure publication by the second month and to create a cash reserve for market subscriptions.
  2. Direct sampling and advertising will help to achieve 90,000.
  3. To reach an additional 50,000 subscribers in year one by means of organizational sales.
  4. To have 10,000 more two-year subscriptions sold.
  5. Two 36 page issues will be published initially, each with 50,000 promotional copies.
  6. To go to 48 pages for issue number three and increase presses runs to 75,000 promotional copy.
  7. Increase to 100,000 promotional copies in issues five and six.
  8. Increase average ad page cost from $1,819 to $2,618 by the end of the first year.
  9. Achieve an average of 17.5 Ad Pages per Issue during the first year.

1.2 Mission

“Artists in Business” magazine is for any artist who works at any level. The magazine has a commitment to be a platform to profile artists who are representing artistic vision in the marketplace and who can both encourage and provide role models to other men and women. Group Publishing through its magazine, books as well editorial content will provide information to artists about artistic principles in everyday businesses and encourage interaction among businesspeople. Our mission is to spread the idea of “community” in the workplace.

1.3 Keys to Success

These are the keys to your success:

  • Attaining the targeted circulation levels
  • Controlling costs while spending the most money on subscription marketing in the first year.
  • Monitor all media executions carefully for response rates.
  • Follow-on marketing of two to four book titles in the first year.
  • Attaining targeted advertising sales revenues.
  • Each issue should contain quality editorial content.
  • Every issue must be printed and distributed on time.