Tag Archives: mail

Direct Mail and Shipping Business Plan


Direct Mail and Shipping Business Plan


The Shipping Centre offers full-service shipping and fax transmittal as well as private Mail Box services. It is a private Oregon corporation and led by Steve Freighter. The competition is fierce in the current business of package shipping centers. The competition acts like their services are a commodity, just simple shipping services.

The Shipping Centre will increase market share by leveraging their two competitive advantages of customer service and convenience. Superior customer service can be a significant way to differentiate yourself in an industry that is increasingly becoming commodity-like. Convenience is another benefit. The Shipping Centre is available beyond standard business hours. This provides a real convenience for full-time employees, which is the typical customer of The Shipping Centre.

Innovative software allows The Shipping Centre to charge slightly lower shipping fees and make better margins than its competitors. This innovative work flow efficiency, coupled with the competitive advantages will allow The Shipping Centre to gain market share.

The Shipping Centre is scheduled to reach profitability by month 12 and by year three will have earned a modest profit that year.

1.1 Objectives

The following are the goals for the first 3 years of operation:

  • To build a service-oriented company that exceeds customers’ expectations.
  • Superior performance is required to increase the number and quality of transactions that are served each year by 20%.
  • To be a viable service-based company that can survive without external cash flow.

1.2 Mission

The mission of The Shipping Centre is to help customers with any type of shipping need they might have. We are here to retain and attract customers. All else will fall in line if we live by this maxim. We exceed our customers’ expectations.