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Businnes Plan

Handyman Maintenance Business Plan


Handyman Maintenance Business Plan


HandyMan Stan, a new organization that offers a complete handyman service to Duluth residents, Minnesota is called HandyMan Stan. HandyMan Stan has a reputation for being a reliable, affordable and trustworthy service provider and will soon be able to gain market penetration.

Market

HandyMan Stan has segmented his target market into home owners and property managers. There are 24,090 potential customers in the home owner segment. This segment has a 5% annual rate of growth. The property manager segment has 1,243 potential clients. This segment is experiencing a 4% annual increase.

Services

Stan is a handyman who can offer many home repairs. The services are generally fairly minor tasks, if the problem becomes major a contractor is best suited to solve the difficulty. HandyMan Stan can offer the value-added function to pre-screen contractors when Stan isn’t able to perform the repair. This will establish a trusting relationship with the customer. If a smaller issue arises, Stan is more likely than not to be called due to his honesty. Stan offers repair services for plumbing, electrical and windows.

Competitive Edge

HandyMan Stan is different from the rest by offering a low price and a low minimum charge. Stan is charging a reasonable $30 per hour in an effort to encourage people to hire him for tasks that they would otherwise try themselves of just ignore until it became more of a problem. Stan’s one-hour minimum is the second aspect of his competitive advantage. This is comparable to the industry competitors who typically have minimums of two hours or more. This advantage also encourages customers to call Stan&#8217 for assistance sooner than with other service providers.

1.1 Mission

HandyMan Stan is a handyman who provides affordable, reliable, and knowledgeable service to the Duluth area of Minnesota. HandyMan Stan provides honest work to every customer and will correct any mistakes.

1.2 Keys To Success

  • Treat every customer as if they were the most important customer the business has.
  • Assess the required skills and assign it to a contractor if necessary.
  • Your success will depend on your hard work, the quality of your work, and customer satisfaction.

1.3 Objectives

  • Develop the business into full-time employment within 12 months.
  • Through the second year, steady revenue is generated.
  • Get more than 20% of your business from repeat customers