Tag Archives: marketing

Businnes Plan

Advertising Marketing Consulting Business Plan


Advertising Marketing Consulting Business Plan


A marketing plan must be a win. This is essential for small businesses because they need to maximize their return on every marketing dollar. Pioneer Marketing provides its clients with a wide variety of ‘#8220’ winning marketing consulting services. These services include both strategic planning and tactical implementation. The process of strategic planning involves the creation of an executable marketing plan. This includes identifying opportunities, market segmentation and product line analysis. Financial planning is also used. Competitive analysis culminates in the design of a plan for project implementation. This document will provide a roadmap for all marketing activities planning and supervision. Once it’s complete, the tactical phase is started. This will allow for the actual execution of the plan.

Pioneer Consulting is a group of five graduate students at the Marshall School of Management, State University. Marshall’s Marketing Program, ranked among the top 15, is highly regarded and has produced graduates who have been hired by the nation’s most prestigious marketing agencies. Pioneer Consulting’s members won the Andrew Stiegman Market Competition this year. This prestigious award recognizes the best plan of strategic marketing for small businesses. A panel of marketing professionals evaluated the proposals submitted by representatives from the five graduate marketing programs in the region.

Pioneer Consulting’s target client will be a small business who cannot afford to pay for a marketing firm in order maximize their marketing effectiveness. Pioneer Consulting will be a result-driven marketing agency. We provide a complete range of services. This allows us the opportunity to assess a range of marketing communication tools and to choose those most suitable to our client’s needs. We then combine those tools in such a way so as to create meaningful, effective marketing for optimal results.

1.1 Mission

Our primary goal is working closely with our clients to help them achieve and meet their marketing goals. We offer total support and a commitment to communicate their ideas in a strategic, creative, and cost-effective manner.

1.2 Keys to Success

  • We have the technical knowledge to reduce the learning curve and maximize our clients’ expenses.
  • Join our client’s team.
  • Insure the timely launch of each client’s marketing program.
  • Generate new innovative strategies for our clients that result in a high-quality and cost-effective product.


Businnes Plan

Medical Internet Marketing Business Plan


Medical Internet Marketing Business Plan


DocBuzz, Inc., a medical marketing firm, specializes in medical device detailing, pharmaceutical, and biotechnical. DocBuzz, Inc., a company that is exclusively for doctors and the medical community, is the only one of its kind. DocBuzz, Inc. was founded and managed by practicing physicians.

With revenues in excess of $96.3 million annually, the pharmaceutical industry is one of most profitable. The problem facing the pharmaceutical sector is simply time. Time to research and develop, time for branding and marketing, time for sales and time to gain the trust of the medical profession. In this industry, we can equate time with money.

There are also two industries that have similar problems with their products. These are biotech companies and medical device firms. These companies have to compete with other industries for their revenues, even though the revenue is not as high as the pharmaceutical industry.

DocBuzz, Inc., developed a method that allows these industries to benefit prelaunch marketing, product brand, and postlaunch sales support. All this was done with the direct involvement of physicians. DocBuzz, Inc., gives the client companies the opportunity to market directly to the decision makers, establishing immediate credibility through our extensive network of physicians and other medical professionals. Our e­detailing is the most cost-effective option of all services. Live conferences are available, 24 hours per day, seven days a săptămână. This service provides access to an array of current information, including new biotech developments, pharmaceutical products and medical devices.

DocBuzz, Inc., will serve the marketing needs of the medical device, biotech, pharmaceutical and biotech industries. Our physicians have direct access to us and we can also provide our services. We can deliver these companies’ message directly to the decision makers for 75% of what these industries are currently budgeting. In addition, DocBuzz, Inc., by virtue of its unique incentive program will allow additional revenue to participating physicians and other medical practitioners.

DocBuzz’s winning strategy is to give the best and most accurate information to the medical professionals. The industry can also use DocBuzz to promote, market and advertise their products through highly respected doctors. Individual medical professionals benefit by being able to access the most recent industry information via the Internet. Additionally, at the end the e-detailing will allow them to request samples, additional information about the product, or to have a representative from a pharmaceutical company visit. Professionals on our medical panel can earn points by participating in our e-detailing and/or by referral of others who join our program.

1.1 Keys to Success

DocBuzz, Inc., identified four key strategies that are critical to our success.

  1. To increase market acceptance of a product, and its prescribing patterns, the Internet technology was developed to improve the access of the prescribing physician to the pharmaceuticals.
  2. DocBuzz, Inc. uses a grass-root approach to recruit and keep participating prescribing physicians through a value referral program (VIRP). DocBuzz, Inc., as a physician owned and operated company, understands physician’s needs and offers, in addition to our unique VIRP system, other value added programs such as CME, physician cyber meeting places and other extensive point redemption options.
  3. DocBuzz, Inc. can provide evidence-based analysis for the pharmaceutical industry in order to justify the pharmaceutical investment in e-detailing.
  4. DocBuzz, Inc., expects to experience rapid, but controlled, growth in order for us to keep our quality service.

1.2 Mission

DocBuzz, Inc., is a reliable, high-quality option to in-house resources. DocBuzz, Inc., helps to increase the return on marketing and sales investment by expediting the physician learning curve regarding prelaunch, new, existing and postlaunch products. It also provides access via the Internet to educational details and market research. DocBuzz, Inc., also benefits small, innovative biotechnology and pharmaceutical businesses that do not have a strong North American sales force.

1.3 Objectives

  • To establish ourselves as a premier pharmaceutical e-detailing company, targeting medical professionals–i.e. doctors, nurse practitioners, physician assistants and dentists.
  • We will provide value added services like CME and current medical information updates.
  • To hire both current and unidentified staff to help us implement our business plan.
  • To sign up 5% of the more than 650K prescribing medical professionals by year three, and provide 300K pharmaceutical detailing per year, by year three.
  • To reach a breakeven point in year two of $35,936

    • Businnes Plan

    Global Marketing Business Plan


    Global Marketing Business Plan


    West Pacific Marketing Consultants will provide targeted marketing services for businesses in Indonesia and Asia. This plan aims to increase company sales and profits by providing retainer consulting, project consultancy, market research and industry analysis, feasibility studies and strategic analysis and report services.

    This plan highlights the target gross margin and sales revenue. This chart and the tables later in the plan show the target gross margin and sales-revenue of each year of the plan. These numbers represent the top prospects for West Pacific Marketing Consultants. This is possible by taking a proactive approach to clients and teaming up with technology providers. Partnering with local and regional engineering suppliers to lower costs, improve pricing and reduce risk are some of the ways in which we can achieve these targets.

    The five-years of market research have been used to create this business plan. The data shows that the market size, growth, geographical segments, customer perceptions, perceptions, and buying behaviour trends are all on the rise and will continue to do so for the next five year. West Pacific Marketing Consultants is confident that it can fill this marketing niche. Operational operations will start in January 1.

    Notice: All figures in this plan are in U.S. dollars and reflect the currency exchange rate $1 = Rp 7,200.

    1.1 Objectives

    West Pacific Marketing Consultants aims to achieve an equal and fair profit within the business–to–business (B2B), or business–to–consumer(B2C), market services industry. This goal can be achieved by achieving the numbers in the Sales Forecast or Financial Plan topics.

    1.2 Mission

    West Pacific Marketing Consultants offers a range of high-quality consulting services that are affordable and reliable to individuals, businesses, government agencies, nongovernmental organizations (NGO) and institutions. Our services include market intelligence, business development, market intelligence and analysis of industrial sectors. We also provide sales assistance to global companies looking for Indonesian markets.

    The current situation in Indonesia is characterized by difficult times, low investment appetites and cutting costs. Budgets are also being cut. After completing a five-year research project, West Pacific Marketing Consultants realized that their potential clients would be interested not only in doing things smarter but also in having reliable market information. West Pacific Marketing Consultants believes it can offer both solutions and value to its clients. The company’s senior executives have worked with reputable U.S.-based companies for over 14 years and have extensive knowledge about the Pacific, Asian and Pacific business environment.

    1.3 Keys to Success

    West Pacific Marketing Consultants has two key keys to success. These are broadlky characterized as Internal and External Factors, and are explained in more detail in the following two sections.

    1.3.1 External (Business Environment Factors)

    The Asia-Pacific Region has entered an interesting time. It is experiencing a shift from the 8220old economy#8221 to the new &#8220global economy#8221. This process brings tremendous economic development, capital mobility, and liberalization. The profile of customers has changed as a result of the new global economy. It brings new economics and new market structures. Customers have changed their roles from ‘#8220solution requester&#8221 to &#8220value seeker&#8221 and from clients to business partners to &#8220business partners&#8221.

    West Pacific Marketing Consultants focuses on building relationships with digital content, companies, government agencies, regional (provincial), and NGOs as potential business partners.

    1.3.2 Internal Factors

    Some basic internal factors are believed to be responsible for the company’s success. These are:


    1. Selling and Marketing power

      . The services the company provides are made attractive in order to maintain a certain percentage of B2B and B2C clients. Being a market intelligence services provider, business and market development consulting services provider, and business and sales representative, West Pacific Marketing Consultants demonstrates a successful approach in converting its reputation into an excellent brand to ensure the conversion of its clients’ knowledge into their intellectual property, thus creating value for its clients.


    2. Excellence in fulfilling the promises

      . Clients don’t purchase features, they buy advantages. To claim a benefit, you must present proof and file a claim. This company has had success in submitting claim after claim.


    3. To increase business leads, you need visibility

      . Participation by the company at online business alliances between reputable global players in electronic-business technology is a must. Palo Alto Software as well B2BToday.com, are just two examples. Strategic relationships must also be made with companies, government institutions, regional (provincial) government offices, and NGOs, as well as with individual customers.


    4. Customers are satisfied with high-quality services

      . Everything the company sells is guaranteed; therefore, the services have to do what the customers want, and do it well. It is vital that the company has long-term customer satisfaction.


    5. Multiple opportunities can be created from one line of expertise

      . West Pacific Marketing Consultants has the ability to draw on its single source of expertise for multiple revenue-generating opportunities. This includes business development, market intelligence and analysis of industrial sectors, channel development at a global level, and sales assistance for Indonesian companies.

    6. Important management team. The right management team is integral, and must have a strong foundation in marketing, management, finance, and services development. The company is confident about its team.

    Businnes Plan

    High-Tech Marketing Business Plan


    High-Tech Marketing Business Plan


    Acme Consulting is a consultancy company that specializes in the marketing of high-tech products in international markets. The company provides high tech manufacturers with an affordable, reliable alternative to in-house resources.

    Acme Consulting will be a California C-corporation, with Santa Clara County as its headquarters. The principal investors and operators of Acme Consulting are the company’s principal operators. The initial office will be established in A-quality office space in the Santa Clara County “Silicon Valley” area of California, the heart of the U.S. high tech industry.

    Within the US and European high tech firms that Acme plans to target,we will focus on large manufacturer corporations such as HP, IBM & Microsoft. The medium-sized businesses in high-growth areas like multimedia and software will be our secondary target. Acme will face challenges in establishing itself as a real consultancy company that is positioned as a relatively safe corporate purchase.

    There are several types of industry competition. However, the most significant is when companies decide to do their own market research and business development. There are also large, well known management consulting firms such as Arthur Anderson, Boston Consulting Group, etc. These companies are generalist in nature and do not focus on a niche market. Their inability to find the most skilled people for client projects is another problem. Dataquest Research Institute and Stanford Research Institute are two other competitors. Acme Consulting is able to offer high-level consulting services that help companies integrate market data and company goals.

    Acme Consulting will be priced at the upper edge of what the market will bear, competing with the name-brand consultants. Acme Consulting’s pricing is consistent with its overall positioning as a provider of high-level expertise.

    The founders of Acme were previously marketers for personal computers, consulting services, and market research. All in international markets. They are founding Acme to formalize the consulting services they offer. Acme should be managed jointly by working partners. We start with 3-5 partners.

    The firm predicts that the company will earn approximately $65,000 by year 3, with a net income margin of 6%. The company intends to take on approximately $130,000 of current debt and to raise $50,000 in long term debt in order to invest in long-term assets. The company does anticipate no cash flow problems.

    1.1 Objectives

    1. 550,000 sales in year 1 and $1million by year 3.
    2. Gross margin greater that 70%
    3. More than 5% net income by year 3.

    1.2 Mission

    Acme Consulting offers high technology manufacturers an alternative to internal resources for business development, channel development, and market development. A true alternative to in-house resources offers a very high level of practical experience, know-how, contacts, and confidentiality. Acme can help clients develop new areas more professionally and with less risk than working entirely in-house. Acme must also have the ability to keep its finances in order, charge a high rate for its services, and deliver an even greater value to clients. For European clients in the United States, Acme’s first focus will be on development in the European or Latin American markets.

    1.3 Keys of Success

    1. Excellence in fulfilling your promise.
    2. Developing visibility to generate new business leads.
    3. Utilizing a single pool to create multiple revenue opportunities: market research published report, retainer consultancy, project consulting, market consulting, market consulting.


    Businnes Plan

    Marketing Consulting Business Plan


    Marketing Consulting Business Plan


    MarketCamp is a Mexico City based start-up business that provides local businesses with world-class qualified traffic generation and lead closures for Internet businesses. MarketCamp offers many services, such as detailed research, targeted internet advertising, mini-site creation, search engine submissions and statistical report.


    Market

    Mexico City’s primary market for our company will be its business community. The cost per month for our services is just $1,000. However, it’s possible to scale up the service to serve large clients because of the business’ expertise and focus. Despite being less connected than the U.S., interest in Mexico is increasing. Although Mexico is far behind the industrialized countries, it has one of fastest growth rates for the Internet. It boasts thousands of users and thousands upon thousands of WWW sites. Mexican WWW sites are increasing at an average rate of 200-300 each month. CompuServe Mexico has 30,000 members, while Spin Internet boasts 28,000 Mexican subscribers.


    Competitive Edge

    MarketCamp offers the advantage of market experience and market expertise in complex areas. This is truly an advantage as the founder and principal Paul Berry has spent the last five years in the United States honing his e-business skills. Paul graduated from the University of Oregon with a MBA in 1992. He worked briefly at a local company that developed software. Paul wanted to explore the East Coast and so moved to Boston where he worked for Forrester Research. Forrester Research has been the best-known Internet marketing research company. Paul’s experience at Forrester Research gave him the insight and knowledge that he will use for MarketCamp.

    MarketCamp has forecasted sales at an optimistic level for year one. In year three, sales will increase by more than doubling. Year one will bring profitability. MarketCamp’s profit margin will steadily increase from year one to year three.

    1.1 Objectives

    These are the goals for the company.

    • To become self-sufficient within three months.
    • Sales were healthy in Year 1. They grew steadily in Year 2 & 3.

    1.2 Mission

    MarketCamp can provide complete Internet marketing services, including targeted advertising, keyword combination search results, and mini sites that deliver an offer. This is all in a clean, statistically monitored environment.

    1.3 Keys To Success

    1. Remaining with existing clients is key to developing repeat business.
    2. Clients must make money, and know it.
    3. Start with easily-demonstratable simple module, and build up from there.


    Businnes Plan

    Marketing Strategy Business Plan


    Marketing Strategy Business Plan


    Opportunity

    Problem

    Cambridge’s start-up businesses need a consultant firm to help them market themselves and build a business. Research has shown that these businesses often fail because they lack the resources to make the right decisions. They can be helped to keep people employed and the economy strong.

    Solution

    The Cambridge Strategy Group (CSG), L.L.C. Our mission is to provide marketing and management consultancy services to small and growing businesses that are looking for ways to grow their success potential.

    Market

    The market for the target market is defined as the customer’s needs and the structure forces that make it possible. It also determines the market’s attractiveness, based on its potential for profit, market size and growth.

    Competition

    There are many competitions in Cambridge that fall under 4 categories: generic rivals (segment rivals), structural rivals (market rivals), etc.

    Why Us?

    The Cambridge Strategy Group was created to help small and emerging businesses achieve their full potential.

    Expectations

    Forecast

    The market is large for Cambridge Strategy Group’s service. In the beginning, the three founders will work part-time for this venture and keep full-time positions in other corporations. As we determine how best to enlarge our operations, we will consider expanding the business as defined in our strategy.

    Financial Highlights by Year

    You will need financing

    The three managing directors will contribute $115,000. John Gordon is contributing $40,000, Todd Kuczaj will be contributing $40,000 and Ben Cordell will be contributing $35,000.