Lavinia WATTKINS, LMT owns Healing Touch Massage as a sole proprietorship. Since July 1984, Ms. Watkins has been licensed as a massage therapist in Oregon. The business has been run from her home. Since its inception, the business has been consistently profitable.
Massage can be done in several styles: Deep Tissue, Sports Massage or Hot Stone Massage.
This is a massage therapy business plan that examines the feasibility of expanding into downtown. This would make the services more accessible to people who work full time, and also make the office more convenient for clients with medically-ordered massage therapy. The income from billing insurance companies to cover medically required massage can be lucrative. However, because the therapy is short-term and usually lasts between 15 and 30 minutes, clients need to be able to get in to see the therapist while they are at work or lunch.
Mission
Our goal is to provide therapeutic massage in a professional and caring environment. Our massage services include traditional Swedish Massage, deep tissue work, sports massage, hot stone massage, reflexology, and other styles. We aim to customize the experience for each client based on the initial interview information and in-the-minute feedback throughout the massage. This will ensure that the client is satisfied and comfortable and increase repeat business. We will provide massage that is effective yet respectful of our client’s boundaries. We care about the overall experience. We use quality oils and lotions and appropriate scents. The client can choose to listen to soothing music, nature sounds, or just silence.
Objectives
- By moving to a city center location, you can increase your day-time clients 100%
- Increase new clients by 50% by advertising locally.
- Look for other LMTs or personal service providers to sublet space.
Keys to Success
- Professionalism refers to everything, from keeping confidentiality to our LMT training up to date, to maintaining good boundaries among clients and therapists.
- Individual Attention: Making every effort to tailor each client’s experience to their preferences.
- Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients to recommend us to friends, and other health professionals to recommend their clients.