Jerseys R Us is a Massachusetts-based collection of sports jersey stores. Jerseys sells famous players’ jerseys in baseball, football, and cycling. Phil Garment purchased jerseys, a business already in existence. Jerseys will reach profitability by the end of year one and will modestly generate profits for future years.
There is a huge market for collectibles in sports, especially when it comes to sport jerseys. From young children to mature adults, collectors come in all ages. Due to eBay’s increasing popularity, sport collectible trade has grown in popularity with a wider market. Jerseys has segmented the market into two niches, children and adults. The children are more interested in football and baseball jerseys, while the adults are more interested in all three.
Jerseys R Us recognized three keys to success. A complete inventory is the first. This will draw people into the store to check out what’s on sale. Listening to customers is the second key. Jerseys must have a feedback loop in order to meet customer expectations. The last key to success will be to implement and adhere to strict financial controls.
Jerseys‘#8216’ competitive advantage of inventory can be leveraged to rapidly grow sales. Two reasons inventory is a benefit. The inventory is extensive, far better than the competition. The second benefit is that there will always be inventory available. This will allow customers to return to Jerseys more often to purchase new products.
Phil Garment is the owner and leader of Jerseys R Us. Phil is a lifelong sports fanatic. Talking to Phil will show you that he is passionate about all things sports. After receiving his undergrad degree, Phil went to work for a leading sports marketing firm where he developed an incredible web of networking contacts. These connections are crucial in obtaining rare and hard-to-find jerseys. Phil also received great project management skills from the experience. Phil obtained an MBA to complement his work experience. He has the required skills to manage a business.
1.1 Mission
Jerseys R Us’ mission is to be the best jersey collectors store. This will be achieved by offering a wide array of fair-priced jerseys as well as customer satisfaction.
1.2 Keys to Success
- Having a comprehensive, worthwhile inventory.
- Customer feedback is important.
- Maintain strict financial control.
1.3 Objectives
- To be the most prominent sports jersey store in Mapleton.
- Have constant turnover of inventory encouraging customers to come in often.
- Excellence in customer service.