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Miniature Golf Course Business Plan


Miniature Golf Course Business Plan




Business

Sammy’s Family Entertainment Center houses a world-class miniature golf course. It serves as the foundation for future attractions. Family Entertainment has seen a rapid growth in recent years. This is due in part to a national trend of returning to family values. The minigolf course, video arcade climbing wall and food service are the primary profit centers.



Marketing

Within a radius of 15 miles from the Firefly County site, there are 150,000 residents. One of the interesting facts about the miniature golf business is the breadth of the customer base. While families with children may act as an anchor, seniors, teens, and corporate customers add significant income. The business is profitable throughout the season thanks to a variety of promotions. Our marketing plan is based on successful industry plans, but we will be adding some elements as the company grows. Mulligan-Bogey Leisure Builders is our construction company. We offer a marketing plan that includes the completion of golf courses. This plan is based on input from more than 200 course owners. It also shows the most successful marketing strategies being used across the country.



Management

Michelle and John Putteer are successful in managing small businesses, staff management, and financial administration. The miniature golf course operates with only one person during the day and two or three people during peak hours. Low personnel requirements make management simple and keep employee costs low.

Financial

Miniature golf course owners can make quick profits because of the low inventory and low running costs. This business will be profitable with conservatively projected first-year sales projections.



Investment Goals

Sammy&#8217s will open with an initial investment made by John and Michelle Putteer. A long-term loan is also available. One local commercial lender indicated interest in the proposed business. John has also received interest from local investors in the chance to invest in it.

1.1 Keys to Success

  1. It is located in the middle of our service area and is highly visible.
  2. Friendly, happy employees providing superior customer service.
  3. A safe and clean environment the community can be proud to call home.
  4. Have fun while delivering a quality product.

1.2 Objectives

Sammy’s has one main objective: to use a miniature golf course of ‘#8220’ World Class quality to bring together family and friends while engaging in exciting outdoor activities.

Objectives can include:

  • Opening for business April 15.
  • Be profitable within the first year.
  • First year sales exceeding par
  • After three years, the facility was upgraded to include a Go Kart track.

1.3 Mission

Sammy&#8217’s mission is to provide the family entertainment centre for those who live in and around Firefly County.