Recycled Riding Dreams will provide quality used motorcycles for a growing number of motorcycling enthusiasts. Recycled Riding Dreams has a bike for every budget, and is an excellent choice for the beginner. For the experienced biker, quality used parts will cut the cost of repairs and modifications by 50% to 75%.
In the past ten year, biking has gained a new customer base from baby boomer men between 40 and 65. Last year, motorcycle sales for this age group was twice that of young men, ages 18 to 25. Montclair saw motorcycle sales surpass $6 million in 2000. Sales are expected to increase by 15% this year.
Montclair is home to 650,000 people, with an average household income of $28,000. The city has seven motorcycle organizations and sponsors an annual cycling event as part of the city’s spring celebration.
Brian Jefferson, the owner of Recycled Riding Dreams, is one of Montclair’s most well-known motorcyclists. Brian is president of the largest motorcycle association in the city, which has over 800 members. Brian led the motorcycle parade last year during the city’s spring celebration.
Recycled riding dreams will be one of the most favored shops in the city because of its connection to the motorcycling community.
1.1 Objectives
Recycled Riding Dreams’ objectives are:
- You can capture the majority of the Montclair used motorcycle business.
- Customers can expect a superior service at a lower price.
1.2 Mission
Recycled Riding Dreams was established to be Montclair’s first source for used parts.
1.3 Keys for Success
Recycled Riding Dreams has the keys to its success:
- Refer customers.
- Exceeding customer’s expectations in terms of quality, timeliness, and price