Tag Archives: movie

Businnes Plan

Movie Theater Restaurant Business Plan


Movie Theater Restaurant Business Plan


The number of movie theaters is decreasing as the major chains create megaplexes that pile more people into smaller spaces. Popular downtown theaters are now vacant due to this profit strategy. Second Run Pizza is theater/restaurant business. It believes there is a substantial number of theater-goers searching for a more satisfying way to catch a film and enjoy a little bit of food. Second Run Pizza plans to renovate the Majestic Theater in downtown Manhattan and create a small restaurant that will display second-run films that are still very popular among our target audience. We will provide a completely unique dining and movie experience at an affordable cost that will draw repeat customers to our theater.

Robert Williamson and Judy Fillmore of Second Run Pizza stress two things that they believe are crucial to their success.

  • Judy’s 15 years experience as a manager of four of the city’s most successful restaurants and Robert’s experience as manager of the Lighthouse Theater, a small art house theater which has recently returned to profitability under Robert’s stewardship.
  • Robert’s seven-year working relationship with Premiere Film Distributors, which will supply the second run films for Second Run Pizza.

Market and financial analyses show that we can make $600,000 in sales and high net profit with a start-up investment of $300,000.

1.1 Objectives

  • Sales exceeded $600K the first and more than a half million the second.
  • In the first 12 months, salaries for personnel are less than $300K
  • Profitable in the initial year. Each year net profits rise.

1.2 Mission

Second Run’s mission it to create an enjoyable, satisfying theater experience for its customers. Second Run will encourage them to return to Second Run often and to share Second Run with their friends. Our customers will be thrilled by our quality service, food quality, and theater environment. We believe that customers will choose to see a new film at Second Run after the credits roll and the applause has ended.

Success Keys 1.3

  • Selection of popular films that work best in the group viewing environment; i.e. Comedies, scary or adventurous films.
  • You will leave an impression with your exceptional service.
  • Consistent entertainment atmosphere and product quality.
  • Management of our cash flow and internal finances to allow capital growth.
  • Strenuous control over all costs at all times without exception.


Businnes Plan

Movie Theater Business Plan


Movie Theater Business Plan


Falls River is an older town that lost its sole movie theatre a decade ago. Residents who want to go to the movies must drive 30 miles to get there. The theatre is usually a mega-plex of antiseptics, devoid of any character once they arrive.

Falls River Theatre will bring Falls River residents a long-awaited local movie theatre. These films will be second-run releases of popular movies for young people and families. The building that will be home to the facility is the historic theatre building. Built in 1936, it has been home for the long-running acting companies of the town. It has been used for community functions only since its closure. Before its grand re-opening, the owners will restore the building to its former glory as one of the town’s main destinations for evening entertainment.

Steve Brinksman (the owner) and Samantha Farmer (the operator) have the experience, capital and expertise necessary to make this theatre a success. Samantha has managed a large moviehouse for seven year, gaining valuable skills in management and movie selection as well as establishing relationships with key figures in the industry. Steve has the skills and ability to restore and upgrade the building so that it will be comfortable and welcoming.

We see modest profits in the second year despite a large initial investment from our owners.

1.1 Keys for Success

  • Proper film selection for the theatre’s audience and environment.
  • A mix of quality snacks, beverages and traditional movie fare will bring in more revenue.
  • It is essential to manage internal finances carefully in order to control the costs.
  • Great customer service.

1.2 Objectives

  • A healthy year for sales and more than doubling in the third.
  • Concessions generate high revenues.
  • Year two: Moderate to stable profit margin

1.3 Mission

Falls River Theatre’s mission in life is to bring big-city entertainment to small-town residents. Our customers will enjoy comfort and high-quality presentation of second-run films, all within a quick drive or walk from home. Falls River residents are accustomed to this comfort since the theatre closed 11 years ago.

We aim to please local residents (who can only wait a few months to see their favourite movies and don&#8217t want the high-priced new releases from big cities). We will also provide affordable snack foods and beverages to our customers.