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Newsletter Publishing Business Plan


Newsletter Publishing Business Plan


The Infotext Strategy letter is the heart of a monthly subscription service that includes the newsletter and website privileges. This is a new expansion project. It will benefit our business in multiple ways.

  1. Establish and validate the expertise.
  2. Generate visibility, leads, additional consulting clients.
  3. You can also offer additional revenue sources.

The newsletter is the focus of this business plan. It is confidential, and may be used internally as a guide for expanding the business within our existing company.

1.1 Objectives

  1. 300 subscribers at the end the first year and 1,000 at the end the third year.
  2. 65% renewals.
  3. Cancellations no greater than 10%

1.2 Keys for Success

  1. Excellence in fulfilling the promise.
  2. Create visibility to increase business leads.
  3. Utilizing a single pool to create multiple revenue opportunities &#8211: the newsletter and subscribe website, retainer consultancy, project consulting, and market research published report.

1.3 Mission

The Infotext Strategy Letter provides high-tech marketers with important news, insights, advance notice of trends, case studies, and pragmatic real world advice about developments related to the worldwide marketing of high-tech products. It includes a monthly newsletter delivered electronically and an information archive delivered on the World Wide Web as a password-protected secure site.