I&B Investments LLC is a new limited-liability company that was formed under the laws and regulations of Utah.
This document provides information about our company including company structure, business goals, projected growth and venture capital requirements.
I&B Investments recognizes the importance of the family entertainment sector and has focused its efforts to create one or more Family Entertainment Centers (FECs). This will provide quality family entertainment to the Weber County community in Utah.
Focused on family entertainment in a family-oriented community, I&B Investments is a company primed to take advantage of an expanding and profitable industry.
Entertainment is the buzzword for the new millennium. David L. Malmuth, senior vice president of the TrizenHahn Development Corp. has observed, “People are not just interested in buying things. They are looking for an experience. The keys to creating memorable experiences include authenticity, fun, and participation. Americans have money to spend and will spend it on entertaining themselves. Statistics indicate that Americans spend more on entertainment per capita than they do on their health and clothing.
I&B Investments places a strong emphasis on family entertainment. The construction and commercialization of one initial FEC is factored into the initial development phase detailed within. FECs proposed by the company will offer the type family entertainment and adventure that today’s market expects.
The first proposed site is a ten-acre parcel in Weber County, with a second site to follow within five years.
In addition to other funding and capitalization efforts detailed herein, the Company anticipates that it will seek funds from the Government Redevelopment Agency which may assist in the purchasing of land for development of the proposed sites.
The U.S. Census Bureau recently conducted a census and found that personal consumption and entertainment expenditures increased by $31.5 Billion between 1990 and 1998. This resulted in an industry gross of $56.2 Billion. Source: U.S. Census Bureau. Statistical abstract of the U.S.: 2000 –, The National Income and Product Accounts, U.S. (1929-94), Vol.
We believe that the anticipated FEC’’s will be able to generate several million dollars in gross revenue based on current entertainment prices and the cost of revenue structure within the local amusement/recreation industries.
With our strong management team and our aggressive marketing plan, we project a consistent and minimum annual growth of five percent.
1.1 Objectives
The company’s objective is to build quality, full-service FECs that will command the approval of the predominantly LDS community which it serves.
Our goals include:
- Our first year saw us capture 10% of the market.
- A modest increase in gross margins during the second year of operation
- An increase in our market share by a minimum of 10% for each of our first five years.
Weber County and the surrounding area do not have any quality FECs (for a distance of 50 miles). The company believes that by entering the marketplace first and by establishing quality facilities, it will become, and remain, a leader in the FEC industry in the Northern Wasatch Front.
Our main objective is to make a positive impact on the community where we do business. We know we will survive if the residents vote for us.
1.2 Mission
I&B Investments sole purpose is to establish a profitable and well managed company while at the same time creating an atmosphere of fun and excitement for the entire family, with activities designed to please the local residents, as well as the substantial tourist base of the Northern Wasatch Front.
1.3 Keys to Success
Based on our research we discovered that parents and their kids (ages 5-15, 55, respectively) are our primary target market. With that in mind, we intend to design our facilities to address this primary market, while keeping in mind the secondary markets such a teens and young adults.
We believe that our main keys to success include:
- Offering wide-ranging and popular entertainment activities
- Ample and secure parking
- Indoor activities that provide year-round entertainment
- Use of the most up-to-date technology
- Simple access
We believe that there are ways to minimize risk factors.
- Initial capitalization to support operations through year one
- Low overhead with multi-skilled employees, and ongoing training
- Affluent marketing creates strong customer relationships
- Involvement and strong community ties are key to strengthening these ties
- Eliminate collection costs by establishing cash/credit/debit card only facilities