Tag Archives: physical

Businnes Plan

Physical Therapy Massage Business Plan


Physical Therapy Massage Business Plan


Lavinia WATTKINS, LMT owns Healing Touch Massage as a sole proprietorship. Since July 1984, Ms. Watkins has been licensed as a massage therapist in Oregon. The business has been run from her home. Since its inception, the business has been consistently profitable.

Massage can be done in several styles: Deep Tissue, Sports Massage or Hot Stone Massage.

This is a massage therapy business plan that examines the feasibility of expanding into downtown. This would make the services more accessible to people who work full time, and also make the office more convenient for clients with medically-ordered massage therapy. The income from billing insurance companies to cover medically required massage can be lucrative. However, because the therapy is short-term and usually lasts between 15 and 30 minutes, clients need to be able to get in to see the therapist while they are at work or lunch.

Mission

Our goal is to provide therapeutic massage in a professional and caring environment. Our massage services include traditional Swedish Massage, deep tissue work, sports massage, hot stone massage, reflexology, and other styles. We aim to customize the experience for each client based on the initial interview information and in-the-minute feedback throughout the massage. This will ensure that the client is satisfied and comfortable and increase repeat business. We will provide massage that is effective yet respectful of our client’s boundaries. We care about the overall experience. We use quality oils and lotions and appropriate scents. The client can choose to listen to soothing music, nature sounds, or just silence.

Objectives

  1. By moving to a city center location, you can increase your day-time clients 100%
  2. Increase new clients by 50% by advertising locally.
  3. Look for other LMTs or personal service providers to sublet space.

Keys to Success

  1. Professionalism refers to everything, from keeping confidentiality to our LMT training up to date, to maintaining good boundaries among clients and therapists.
  2. Individual Attention: Making every effort to tailor each client’s experience to their preferences.
  3. Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients to recommend us to friends, and other health professionals to recommend their clients.


Businnes Plan

Physical Fitness Gym Business Plan


Physical Fitness Gym Business Plan


Opportunity

Problem

There should be a place where women can work out without worrying about behavior of men. Women know why.

Solution

Ladies Only Fitness focuses on the urban professional woman, who is very active and has very little time for physical exercise. We also cater to young mothers looking for a unique fitness environment that meets their specific needs.

Market

Mapleton is always on the move. Over the last three year, Mapleton’s population grew by 10% per annum. Mapleton currently has 600,000.

Most important, the city has seen an increase in high-tech jobs. This has drawn a targeted customer to Ladies Only Fitness: a professional. These women are looking for something different in a fitness club. Ladies Only Fitness will place them at the heart of everything we do.

Young mothers looking for a club to meet their needs, and keep them close to their children are another target market. Ladies Only Fitness designed this facility so that any member of the main fitness room can see the childcare center. We think that such changes will be welcomed and will attract new members.

Competition

Our key difference is our women-only and childcare facilities. We compete against several gyms in the area, including franchises of 24-hour-fitness and the local downtown gym.

Why Us

The competitive advantage of Ladies Only Fitness is the environment that is created in the facility. Women feel more relaxed and comfortable in a program that is focused solely on them. The childcare center is easily visible from the main floor. The childcare center is visible from the main workout floor so that a young mother can supervise her child while she works out.

Expectations

Forecast

The highlights chart below shows us that we believe we can launch with success and surpass $1 million in annual sales by our third-year.

Financial Highlights Year-by-Year

Financing Needed

Startup expenses estimated at $95,000

  • Legal $1,500
  • Website $1,000
  • Indemnity Insurance 500
  • Rent $2,000
  • Children Care Establishment $10,000
  • Leased Equipment $80,000

Capital: $65,000 for startup cash

Total financing: $160,000.

The funding plan includes $100,000 owner financing and a $60,000 Business Loan.