Tag Archives: retailer

Businnes Plan

Diamond Retailer Business Plan


Diamond Retailer Business Plan


It can be difficult to purchase an engagement ring, especially if you don’t have any knowledge of diamonds. Current studies indicate that there are 1.7 million engagement rings purchased per year in the United States (74% of brides, from 2.3 million weddings), with an average expenditure of approximately $2,000 per diamond engagement ring.

Potential buyers have the ability to research the characteristics of the diamonds they want to purchase before visiting jewelers. In this case, we solve that very problem of “knowing so little” about the characteristics of the merchandise. This allows people to gather and learn information before actually visiting their local jewelers to buy diamonds.

Online retailers don’t want to have to learn and gather information. They want the learning and gathering process to translate into sales. However, selling diamonds online is not the same as selling books online. The actual product should be seen before purchasing. “What if the brilliance shown online is lower than the one I bought?

It is the question of how to leverage “high-touch” among the high-end dot-com retailers. We are struggling to find the right formula that will bring these high end loose diamonds to customers, while other low-end jewel retailers have been focusing on selling quantity.

Rocks by Request (RBR), is the solution. RBR was established by Rock Stone, a third generation jeweler in the Bay Area, three years ago. RBR plans on expanding its operations outside of California after the three-year-old operation. The RBR concept is quite simple, leveraging local jewelers as its “front-end.” Through this strategy, RBR answers both “credibility” and “high touch” issues in selling its high-end merchandise via the Internet.

RBR is changing how it positions itself in the aftermath the dot.com bust. RBR will continue to maintain connectivity, interactivity and speed but also ‘#8220’ humanize e-commerce by combining technology and tradition in the diamond retail industry.

In this strategic plan, we describe how to further optimize the connectivity, interactivity, and speed in developing recommendations for RBR’s new business strategy.

1.1 Objectives

  • To create an additional course of action, recommendation, or change to RBR’s current strategy to increase market share in loose diamond etailing.
  • RBR is to be informed about industry trends and market insights in the diamond industry. Provide a psychographic analysis of the current and possible engagement market. Also, describe the competitive landscape.

1.2 Mission

Our mission is to expand our current 2% market share to a greater portion in online diamond retail. When we look at the diamond retailing industry itself, the current 2% is rather low compared to the number of diamonds sold yearly in the United States. RBR needs to expand its network and strengthen its alliances with media vendors and Internet sellers in order to meet the growth criteria. RBR should also increase its R&D effort to provide the best e-commerce technology.

1.3 Keys To Success

RBR will expand its operations by taking advantage of these key factors:

  • Expanding its network to include family jewelers throughout the U.S. as well as globally.
  • Additional warehouses are being built to meet customer demand.
  • Improvement of logistic/supply chain to enable fast delivery and return.
  • Repositioning the website’s look by updating graphic elements and state of the art navigation.
  • For the promotion of the idea of buying loose diamonds online, it is important to form alliances and work with supporting media.
  • The addition of more product categories to the existing loose diamond section, such as gold settings in pendants, rings, earrings and earrings, along with gold trinkets/accessories that are aimed at a younger audience.


Businnes Plan

Cell Phones Retailer Business Plan


Cell Phones Retailer Business Plan


Opportunity

Important advisory


[This example business plan is based upon one that was written several years ago. It’s still applicable as an illustration for what a business plans consists of and what it covers. It is not intended for information purposes. ]

Problem

Everyone has a cell telephone these days. Cell phones are expected. They are needed for work and for socializing. Because they are expected, many people believe that someone without one is untrustworthy or wrong. In truth, those without one can’t afford it.

Solution

Garbles Cellular’s mission is to provide the best cell phone products and services for its customers. Its owner focuses on personalized service to his customers by offering convenience and rapid service. Additionally, Garbles Cellular has the technological expertise to assist customers in picking the product and service that best meets their needs. We will also be able to satisfy customers’ demand for the latest innovations in cellular phone technology because our staff has strong vendor relationships.

Market

Our products have huge market potential. This can be seen in the seemingly unstoppable increase in the telecom sector. The telecom sector is currently one of the most important growth industries. It is also responsible for large capital market gains. The proliferation of cellular phones is increasing at rates which at one time were unimaginable. One example is that over 65% of the children between the ages 10 and 15 will have cell phone access within the next two years.

These are the areas where future growth is expected for the market/products:

In Japan, text messages can be exchanged between friends. Users can send regular Short-Message Service (SMS) or email on their phones. While email can only be used for small file sizes, many phones support English characters. Special characters can be sent by each provider. This includes animated images, happy and sad faces as well small animals, people, hearts, and even people. If special characters are unavailable, people will often use a specific set of faces in order to express their emotions. While email can be sent between multiple provider phones, not all special characters are available. Therefore users should try to keep the special characters in their hands by keeping a group or friends connected to the same provider. Email can be sent using computers but files are often deleted from cell phones.

The majority of North American phones have a few games included to keep users entertained for a brief period. Japanese phones have two types of games. There are built-in and Java application versions. While the built-in options are easy to use, graphics are vital for the game’s quality. Java application game are delivered via the network and charged for. These games require streaming data and are more complicated. Monthly new games are published. You can even buy joysticks and navigation consoles that plug into your phone.

One of the recent popular additions to many of the Japanese and Korean phone models is a CCD Camera that is mounted either on the outside of the clamshell or on the clamshell hinge. The camera lens measures just 4×2154 cm and can take pictures that are approximately the same size as a dime. Users can not only take photos but also record video clips. Because of memory limitations, most phones only allow for 5-15 seconds of video. They can also stream video. Advertisements for camera phones often show people interacting with each other by looking at each other on the screen. They are holding their phones and cameras at arm’s length, using an earpiece and microphone to communicate and also hold the phone. You can also get a small printer to print photos and an external flash.

Our company will try to take advantage of these developments and serve its customers in all these new trends and developments.

Competition


[Note that this information is presented here only for illustration. This information is very out-of-date. Not reusable. ]

Three large companies currently dominate the U.S. marketplace:

TMobile Wireless has been owned by a subsidiary Deutsche Telekom since May 31,2001.

  • Revenues in 2001: Exceeding $13.6 million

  • Wireless Phone Service Subscribers: Cellular voice, messaging and high-speed wireless data services to more than 8 million customers.
  • T-Mobile Wireless offers the largest all-digital, wireless network that uses GSM (Global System for Mobile Communications). GSM is the most popular digital standard in the world, accounting for over 70% of the global digital wireless market.

    • Cingular Wireless second largest wireless company is the U.S.

    • Ownership: Cingular Wireless is a joint venture between the domestic wireless divisions of SBC (NYSE:SBC) and BellSouth (NYSE: BLS). Atlanta, Georgia, is headquarters. Based on the contribution of both assets to the venture, SBC holds 60% of the company while BellSouth has 40%.
    • Revenue from the cellular service in 2002 was greater than $14.7 Billion
    • Cellular Phone Services Subscribers: More 22 million Voice and Data customers across the U.S.A.
    • Cellular Phone Service and Technology: A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover, the wireless plan that lets customers keep their unused monthly minutes. Cingular offers cellular/PCS services in 43 of 50 top markets. Cingular also provides advanced data services for corporate e-mail through its GPRS network and Mobitex packet networks.

    Nextel Communications, based in Reston, VA, is a leading provider of fully integrated, wireless communications services on the largest guaranteed, all-digital, wireless network in the country.

    • Ownership: Nextel Wireless is traded on the NASDAQ National Market under the symbol NXTL. Nextel Partners (a separate company) is traded on NASDAQ National Market.
    • Revenue from the cellular service $8.7 Billion (2002)
    • Cellular Phone Service Subscribers (Q4 2002): 10.61million
    • Nextel uses a packet-based platform called the integrated Digital Enhanced Network(tm), which was developed by Motorola. Nextel Online(r), Nextel Digital Cellular (Direct ConnectSM), Nextel Mobile Messaging (Nextel Digital Cellular), and Nextel Digital Cellular ™–covers many communities across the United States. Nextel and Nextel Partners, Inc. currently service 197 of the 200 largest U.S. markets.

    Garbles Cellular Phones seeks to gain a share from these three companies.

    Why Us

    Because of our extensive and comprehensive experience in EAIA we feel that our store is the right location to launch our U.S.A operations. Our store will also be operational in the right amount of time. Garbles Cellular Phones will offer its customers convenience and support that is second to none.

    Expectations

    Forecast

    We intend to iron out kinks in our start-up and get things off the ground in year 1. In year 2, we will be able to make a small profit. In the third, we will be in a position to hire more admin assistants and store attendants.

    Financial Highlights for Year

    Finance Required

    To start the company, we will receive $96,000. Mr. Seramed Garbles will invest $43,000 in Garbles Cellular Phones, Inc. to cover start-up costs. If the operation goes well, he will also invest $53,000.

    Businnes Plan

    E-Commerce Retailer Business Plan


    E-Commerce Retailer Business Plan


    Opportunity

    Problem

    The modern world offers information about the human body, and the option to have items sent directly to your home. Why should this be limited to those who have more money? We will ensure everyone has access health and convenience.

    Solution

    Nature&#8217’s Candy’s mission it to provide the best in natural supplements using the Internet to reduce the consumer&#8217s cost. We are here to retain and attract customers. If we follow this maxim, all else will fall into place. Our services will exceed the expectations of our customers.

    Market

    The nutritional supplement market is a semi-mature market characterized by high-growth rates, medium barriers to entry, and a few large competitors. Despite high competition in the market many companies have experienced an average annual growth of 30%. The market leaders are as follows:

    • GNC (General Nutritional Companies, Inc.): This company is a nationwide specialty retailer of vitamins, minerals, and sports nutrition supplements. GNC was a national specialty retailer with over 3,000 outlets that generated $1.19B in 2000.
    • Nature’s Sunshine Products, Inc.: Nature’s manufactures and markets a variety of health supplements. This multi-level marketing company earned approximately $370 millions in 2000.
    • Rexall Sundown, Inc.,: Rexall develops, manufacturers, markets, distributes, and sells vitamins, supplements, and consumer goods through independent distributors, retail, and mail order. Rexall had 2000 revenues of approximately $370 million.
    • International Vitamin Company, Inc. IVC manufactures, packages, stores, and distributes private label vitamins, nutritional supplements, to pharmacies, health food stores, and other retail outlets. IVC generated $107 million in revenues in 2000.

    These are the main channels for distribution in this market:

    • Mass market retailers (Fred Meyer, Rite Aide).
    • Direct Sales Organizations
    • Health Food Stores (GNC).
    • Mail order catalogs and the Internet.

    Competition

    In the mass market retail channel, there are three main categories of vitamin or supplement products: broad-line and national brands. The domestic market is 60% dominated by national and broad-line brands. Private label brands make up the remainder of the market at 40%.

    Why Us

    Nature’s Candy’s mission it to provide the highest quality natural supplement using the Internet to lower consumer’s costs. We exist to maintain and attract customers. This maxim will guide everything else. Our services will surpass the expectations of customers.

    Expectations

    Forecast

    In the next three years Nature’s Candy intends to create an icon e-commerce brand through laser-focused marketing and will grow and eventually make a profit by the second year

    Financial Highlights Year-by-Year

    Financing Needed

    We will start with $80,000 from the founders

    Quack $45,000

    Stewart $35,000


    Businnes Plan

    Electronics Retailer Business Plan


    Electronics Retailer Business Plan


    Safe Current is a small-business unit of The Cleveland Illuminating Company. It also serves as an electric utility. Brian Henderson is the leader of Safe Current.

    Safe Current has identified three key elements that will ensure its sustainability.

    1. You can ensure 100% customer satisfaction by referring customers and repeat customers.
    2. Design and sell meaningful and valuable power protection products.
    3. Implement strict financial controls. This is critical because Safe Current may be a small business unit, but it is a standalone entity. They have to be financially independent and accountable to shareholders.

    Products

    Safe Current will be offering two main products, surge protectors or surge arrestors. These products will be manufactured by a contract manufacturer and sold as Safe Current.

    • Surge Armors is an equipment piece that is placed on the outside of a building or business to protect it from electrical surges.
    • Surge Protectors – This equipment protects appliances from internal electrical spikes. All Safe Currents protectors have an industrial quality.

    Management

    Brian graduated from Case Western Reserve University with a MBA. He has also worked for large telecom ATT as an associate project manager and Allegheny Power in the value-added services department. Safe Current expects to see impressive sales over the next two years, as well as a respectable net profit.

    1.1 Objectives

    • To develop a profitable product for TCIC which is not regulated from the core business of power generation.
    • To be profitable in one year.
    • To use this business model as a template for future ventures.

    1.2 Mission

    To develop a family of surge protectors and arrestors for consumers that offer safety and value. Safe Current will draw on the strengths of The Cleveland Illuminating Company to increase brand recognition. With their innovative products, customers will be satisfied.

    1.3 Keys of Success

    • Give 100% satisfaction to every customer
    • Design and market meaningful, valuable power protection products.
    • Adopt strict financial controls.