The purpose of this business plan is to secure additional, long-term funding to open a QSR (Quick Service Retail) franchise in Ashland, Oregon. The owners of the company will invest $30,000 in the business and assume $110,000 short-term liability to ensure funding for inventory and initial operations. The SBA 504. loan we are looking for is $200,000 and will be amortized over a 10-year period if approved.
One of the fastest-growing franchises in North America is ‘#8220’ The Sub Shop Corp 8221. Sales reached $800,000,000 last year. It is located somewhere in between sit-down restaurants and traditional fast food restaurants. This market segment is more concerned about the health and benefits of their eating habits and will pay more for better quality fast food. Our goal is to be that choice in the Ashland Metro area.
We will support local sporting events and donate 3% of our profits to charities in order to achieve our goal. We will build roots into the community. We will also promote our products to local businesses such as the Shakespearean Festival and local hotels.
This plan will help us obtain the $200,000 SBA loans. Once we’ve done that, the next step will be to increase value for our constituents, employees, customers and the community. These goals are consistent with what the SBA and its guarantors expect of themselves.
1.1 Objectives
Our first objective is opening the Franchise restaurant in four months after our site has been confirmed by the realtor. Our site was confirmed April. We want to be open by August. Our P&L as well as our Balance Sheet are all due to start in August. Start-up costs between April and August may be found in the Start-up Summary Section.
The Sub Shop will turn a profit by the beginning of our second fiscal year of operations.
We will repay our $200,000 SBA loan by the end year to $180,000.
The 70% mark will be achieved by repeat customers. We will use a local marketing research company to track customer loyalty and habits, and we will publish these results to our employees once every quarter.
Year one net profit will be 21%
1.2 Mission
Our mission is bring Ashland’s best fast food to the public at a fraction of the cost of other restaurants. Our reputation for being the cleanest Ashland fast-food restaurant will be built on our high standards in quality and cleanliness.
Profits are just as important as our community. We will give 2% of our profits to a local women’s shelter, and 1% towards a local environmental conservation fund. This company is founded on the concept that good works and good deeds not only serve the needs of the community, but will also keep our company healthy and committed to the success of its customers.
1.3 Keys to Success
Our location is the most important factor in our success. It is vital that we have a location that meets our expectations. Our Type A #8211 Profile 1′ location must have a minimum number of 6,000 customers within 4 blocks. This is in accordance with the franchise agreement. Traffic must be sufficient and customers’ lunch habits must allow them to eat out.
Executing our plan is also key to success. We will fail or not be successful if we neglect to implement our plan.