ScholarshipAssist provides assistance to college-bound student in the search for scholarship money. ScholarshipAssist has the ability to increase the amount of scholarships awarded to students. It can also increase the chance of students receiving a scholarship. ScholarshipAssist provides personalized consulting for each client and maintains a vast database with available scholarships.
Keys to Success
ScholarshipAssist identifies three key factors to success it believes are crucial to the health and well-being of an organization. The first is to provide significant value to customers. Second, maintain a 60% success ratio for scholarships or increasing the scholarship amount. Adherence to strict financial controls is the third key.
The Market
ScholarshipAssist shattered its market into 2 distinct segments. The first group is sure thing applicants, the market segment that is very likely to receive scholarships. This segment is growing at 10% per year and has 93,000 potential customers. The second group is the questionables. ScholarshipAssist will significantly increase their chances of getting a scholarship. This group has an annual growth rate of 11% with 112,000 potential people.
Management
Steve Tracker, an industry veteran, leads ScholarshipAssist. Steve’s educational credentials include a graduate degree in business from Babson College. He has worked in the financial aid department at Babson college, Fannie Mae, and Pew Charitable Trust Foundation. ScholarshipAssist can only succeed with a skilled manager.
ScholarshipAssist projects sales of $172 589 in year two, and $232 508 in year three. Over the next three year, profitability will rise. ScholarshipAssist’s combination of a well-designed business plan in a rapidly growing market and a skilled manager will allow for rapid market penetration in a dynamic market.
1.1 Mission
ScholarshipAssist’s mission it to help thousands college students achieve their dreams by finding scholarships. ScholarshipAssist is committed to providing 100% customer satisfaction.
1.2 Objectives
- Be the resource for scholarship assistance
- Reach profitability by the end of year one.
- Within three years, you can generate $200,000 in annual sales.
1.3 Keys to Success
- Offer significant value to clients by having a comprehensive database of scholarships and useful application information.
- Assist at least 60% clients in obtaining significant scholarships.
- Maintain strict financial controls.