Ice Dreams plans to sell shavedice as its main product, along with soft drinks and frosty Latin cocktails called licuados. Shaved ice is the latest dessert after frozen yogurt. Shave ice is heating up rapidly and shows no sign of cooling.
Shaved ice has been around since the beginning, in Asia. Then, it became popular in Hawaii. People would use a razor to cut the ice, creating a hard, white snow. For a refreshing treat they’d add fruit juices. Something this good couldn’t remain a secret. The popularity of shaving ice has increased in recent years.
Shaved ice is very different to a traditional snocone. It is made with a small counter-top device that cuts the ice instead of grinding it like a conventional snocone machine. This produces ice that is so fine it can rival real snow! The snow is then placed in a cup or bowl, and then filled with high-quality tropical fruit flavor. Because the snow is so soft, the syrup doesn’t settle to the bottom like traditional Sno-cones. It is best to use a spoon for the syrup as it will absorb into the snow.
Shave ice is a soft, tender, and deliciously sweetened with tropical fruit flavors. It is loved by children and adults of all ages.
On privately owned commercial property located on Highway 86 (Adams Avenue), El Centro, California, a drive-through store will be constructed. The business will also include beverages (soft drinks) and licuados.
1.1 Objectives
- To construct a drivethrough building (12′ x20′) on existing privately-owned property (50′ x120′).
- To earn a profit of at least $50,000 during the third year.
- To sell 20 different tropical and Mexican flavored syrups.
- To sell other products such soft drinks or licuados.
1.2 Mission
Ice Dreams will be selling shaved Ice in El Centro, California with 20 different flavored syrups and soft drinks. The retail customers will be from the low-to-mid-income group and range in age from children through to adults.
Success keys 1.3
Here are the keys for success
- This will be the first business of its type in El Centro (California).
- A major city highway will lead to business, close to housing developments, city pools, schools, parks and along a major strip of restaurant and motel strips.
- Product quality will include a large variety of tropical and Mexican flavored syrups.
- The potential for expansion is there in the business community of Imperial County.
- El Centro has warm to hot weather seven months out of the year.
- Highway 86 is home to 48,300 vehicles each day.