Passion Soles is a women-only shoe store in Eugene, OR. Eugene needs a high-end shoe store that caters to women. The current selection is not sufficient. Women looking for a unique pair of shoes have to travel to Portland often in order to find them.
Passion Soles will stock a vast array of shoes. Generally, the size of Passion Soles’ selection is cost prohibitive due to all the different sizes that must be stocked per style. Passion Soles operates a unique business model which allows them to offer an extensive selection for a low price, stocking only one size per design. Passion Soles works with a wholesaler to ensure that they have the ability to deliver the customer’s desired size within two working days. Additional charges may apply for overnight shipping.
Passion Soles will take advantage of Holly Heels’’s knowledge about the women’s shoe retail industry to gain market share. Profitability will be achieved by the end of month ten, and revenue will exceed $284,000 in year three.
1.1 Keys for Success
A high-end shoe store for women with a wide selection of products and customer care is key to your success.
1.2 Objectives
The following are the goals for the first 3 years of operation:
To create a product-based retailer store with the primary goal of exceeding customer’s expectations.
To increase our client base by 20% annually through exceptional customer service and selection.
It is necessary to have a sustainable cash flow in order to start up a business.
1.3 Mission
Passion Soles’#8217 mission is to provide Eugene an exclusive selection of women’s shoes and exceptional customer service. We are here to retain and attract customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed our customers’ expectations.
The City of Coral Springs, Florida will be home to the Athletic Shoes Headquarters at Pine Ridge Square’s Athlete’s Feet store.
There are 29,000 children in school, and over 11,000 of them participate in the 16 structured athletic programs. Within three miles of the proposed site, there are 27 schools offering varying levels of athletic programs.
Within three miles of this center, 57,000 adults are between the ages 20 and 54. This is the peak age group in Florida’s running community. In January’s Walt Disney Marathon & 1/2 Marathon in Orlando, there were approximately 250 participants from Coral Springs, Coconut Creek, and Parkland. This is just one example of the many dedicated runners in the area. Coral Springs doesn’t have any stores that offer serious running shoes or novice runners a good selection.
The Athlete’s Foot will focus on the above two market segments. The Athlete’s Foot will focus on these two primary markets to attract other residents looking for sports shoes.
The store will be at the intersection on University Drive and Wiles Road. The key co-tenants are: Fresh Market, Bed Bath & Beyond, Blockbuster Video, Play It Again Sports (they do not sell athletic shoes), a 10,000 sq. It includes a 10,000 square foot daycare center, a specialty clothing store that sells young men and women’s clothing, a learning centre, four restaurants, and several other youth-oriented business. Kmart is located near the intersection as well as Steinmart and Winn Dixie, McDonald’s, Wendy’’s, Wendy’’s, McDonald’’s, Wendy’’s, three banks, six more restaurants, and three other gas stations. This intersection has approximately 400,000 square feet of retail space. University Drive is being extended north through Boca Raton. Wiles Road is being extended east to Coconut Creek. Around 55,000 cars pass through this intersection each day.
Coral Springs has very little competition. There are many ‘#8220’ Mall stores that cater to fashion-oriented customers who need athletic footwear. They have limited technical knowledge and expertise on running shoes, but they offer very little service. They do not make any effort to capture “sports specific” shoes, such as those used for soccer, baseball, football cleats, and related accessories.
The Athlete’’s Foot will be a franchisee in The Athlete’’s Foot, Inc., a leader in athletic footwear franchising. The Athlete’’s Foot operates over 700 franchised and owned stores in 33 different countries. We receive a comprehensive support package when we become an Athlete’s Foot franchise.
Reebok offers special vendor discounts, such as Nike, Reebok Fila, Fila or New Balance, Adidas and Converse, Brooks and Brooks.
Assist you in your real estate purchase and negotiation.
Proven store design and fixturing.
Planned marketing system, assortment direction, coordinated inventory control
Seminars and workshops provide comprehensive training in all aspects the business of athletic shoes.
Continued support through video, monthly publication, regional meetings, and network with co-franchise
Assistance with the local advertising campaign and participation in the National Advertising Program
These are the most advanced programs for Research and Development and Fit Technicians.
1.1 Objectives
The Athlete’s Foot business plan has the following objectives:
To be The Athlete’#8217s Foot, the global headquarters for athletic footwear through professional and knowledgeable customer support. Our goal is to provide excellent customer service through repeat business (our goal being that 50% of our customers return within six months for an additional order) and multiple sales. We aim to have 30% and 60% of all non-running sales accompanied by additional purchases.
To become an active participant in the Coral Springs Athletic Community as well as a supporter. We also aim to create a running club for youth and adults to encourage a healthy lifestyle and exercise. Our goal is to have 150 running club members by the end of the 18th month of club operation.
To achieve a 33% growth in sales year 2 and to maintain a minimum of 15% annually thereafter.
1.2 Mission
The Athlete’
s Foot is a retail store specializing in the sale of true athletic footwear for the entire family. The store will focus on the sale of children’s athletic footwear and offer a complete range of running shoes and accessories for both men and women. The store will offer technical advice to help customers choose the best style and fit for their needs. In this city of 100,000, we will be the only fully-serviced athletic footwear shop that offers knowledgeable and quality sales support.
Our mission is to become the central point for the Coral Springs athlete. Coral Springs is home to one of America’s most advanced community athletic programs. The proposed store is within three-miles of approximately 29,000 school-aged kids.
To be able to achieve our headquarters position, sponsorships, seminars, league promotion, and community running programs will all be necessary.
One, Two, Step! Only the finest quality in women’s shoes will be carried by us. From the basic style of sandals and flats, to the more trendy styles of boots and stilettos, our selection will include everything you need. We will be purchasing through sales representatives and manufacturers in a variety of sizes, colors and style to fit our customer base. Accessory sales will make up the majority of merchandise.
One, Two, Step! Chloe Goodlowe organized the company as a sole proprietorship. One, Two, Step! Temporarily it will be located at Houston’s 123 Shoe Lane until it can expand to a full-fledged store.
The hours of operations will be Monday through Friday from 10 a.m. until 6 p.m., Saturday from 10 to noon and 8 p.m. (closed Sundays). Customers can purchase directly through our website or VIP Showcase Events. During Christmas shopping season, there will be extended hours.
All merchandise will follow the company’s mission. Management will use customer feedback, suggestions, as well as sales reports, to decide whether or not to remove specific brands, styles, sizes, or other products.
The Concept
Recognizing that the market is very competitive for quality shoes in extended sizes, one, two, and step! Targeting niches will reduce competition. Generally, focusing on other retailers whose prices are too high, lack quality, and are not’shoe size efficient’ will help to minimize that competition.
One, Two, Step! There are three keys that will lead to success. The first is establishing a high quality, high value relationship with its vendors and customers. It is also important to deliver their products on time and in a reliable manner. Reliable administration is the last key to success. This business plan provides the structure necessary to achieve this last key.
One, Two, Step! is set up as a home-based business, with plans for expansion into a store/boutique in the near future. This will be the most cost-effective arrangement but provide the required level of service and support.
The Market
One, Two, Step! There are potential customers waiting patiently to be contacted and the company’s growth rate will be 3%. One, Two, Step! Our prices will never be as high as the competitors, but they will not affect the quality of our shoes.
We will also offer a sales promotion every month, such as:
Buy one, Get One Half Price
Buy one and get one
Shoes from the previous seasons at half-off
#8220One, Two, Step!#8221 dollars (for every $50 purchase, the consumer gets an additional 20% off their next purchase).
One, Two Step, Step! The company will develop its own shoes, custom-made for women and men .
Sales Strategy
Our annual gross sales will not exceed 5%. We will use many different approaches including our website with free shipping and postcards. Business cards are also available. Word of mouth is another option.
Objectives
The objectives of One! Two! Step! are:
To sell fashionable and elegant shoes, sizes 5-13, that can be worn by every woman.
To receive a 50% profit margin within the first year.
To provide exceptional customer service.
To realize a net loss of $5,000 in year one and $15,000 the following year.
Mission
The One, Two, Step! The mission of the One, Two, Step! is to offer high-quality accessories and shoes by name brands in a range of sizes and styles that will suit every stylish woman.
Keys to Success
To succeed in the women’s shoe industry, you must take One, Two, and Step! must:
Take a selection of shoes that will suit your personality, in varying sizes.
Customers will receive top-notch customer service in a southern atmosphere.
Promote and advertise in all areas to ensure that our customers learn about One, Two, and Step!
Continuously evaluate our inventory and sales, and adjust our inventory levels accordingly.
Lastly, be sure to stay up-to-date with the latest styles in women’s shoes.